Publicis Groupe
Senior Analyst, Paid Search & Social (Multiple Clients)
Publicis Groupe, Chicago, Illinois, United States, 60290
Senior Analyst, Paid Search & Social (Multiple Clients)
Full-timeInfinite Roar is a full-service, brand-building, modern media powerhouse, seamlessly combining the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global leader.Fiercely devoted to partnering with ambitious brands driven by an insatiable hunger for growth, we harness the immense power of the Publicis Media network to drive better outcomes overnight.At Infinite Roar, we're driven by the exhilaration of the hunt and the triumph of the catch, all the while serving as faithful guardians of our brand we serve. It’s an evocation of our heritage as a "king of the jungle," as well as a recognition of the need of aspiring leaders to outshout the competition without having to outspend it.Under the direction of dynamic leaders with hands-on experience helping disruptor and challenger brands make outsized noise in the market, Infinite Roar delivers boutique service and insights alongside world-class buying clout, research and tools, and results.Overview:The Senior Analyst, Paid Search & Social is responsible for monitoring and maintaining media campaign development and activation across platforms. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail, creativity, and an overall interest in and understanding of how consumers leverage search and social media in the decision path.Role Objectives:Gather research necessary to build a new campaignAssist team in gathering necessary data for plan developmentResponsible for trafficking approved planMonitor and maintain campaign budgets, pacing, and bid adjustmentsMonitor and optimize paid search and social performance and competitive landscape to meet business objectivesDevelop optimization recommendations and/or testing plansUtilize bid management tools as well as Google Ads, Microsoft Ads, SA 360, Facebook, Twitter, YouTube, Tumblr, Instagram, and Pinterest platforms to build campaigns, implement optimizations, pull reporting, and QA campaignsPull and analyze data to inform campaign reporting and help build insightsGranular maintenance of monthly billing cycleResolve billing discrepancies in partnership with client strategy and billing reconciliation teamLearn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, Benchtools, Google Trends, etc.Generate paperwork necessary for purchase authorization and ensure vendor counter signature is receivedStay informed on search industry trends and new tools and ad formatsSuccessful completion of training programs and requisite certifications requiredMinimum Requirements:1+ year of professional experience in paid search and/or social mediaStrong quantitative skills, including analytical abilities and math proficiencyProficiency in MS Suite: Excel, Word, PowerPoint requiredSolid verbal and written communication skillsDemonstrated critical thinking and problem-solving skillsAbility to work within a team, handle multiple assignments, and meet tight deadlinesDetail-oriented and demonstrable organizational skillsThis is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.All your information will be kept confidential according to EEO guidelines.
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Full-timeInfinite Roar is a full-service, brand-building, modern media powerhouse, seamlessly combining the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global leader.Fiercely devoted to partnering with ambitious brands driven by an insatiable hunger for growth, we harness the immense power of the Publicis Media network to drive better outcomes overnight.At Infinite Roar, we're driven by the exhilaration of the hunt and the triumph of the catch, all the while serving as faithful guardians of our brand we serve. It’s an evocation of our heritage as a "king of the jungle," as well as a recognition of the need of aspiring leaders to outshout the competition without having to outspend it.Under the direction of dynamic leaders with hands-on experience helping disruptor and challenger brands make outsized noise in the market, Infinite Roar delivers boutique service and insights alongside world-class buying clout, research and tools, and results.Overview:The Senior Analyst, Paid Search & Social is responsible for monitoring and maintaining media campaign development and activation across platforms. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail, creativity, and an overall interest in and understanding of how consumers leverage search and social media in the decision path.Role Objectives:Gather research necessary to build a new campaignAssist team in gathering necessary data for plan developmentResponsible for trafficking approved planMonitor and maintain campaign budgets, pacing, and bid adjustmentsMonitor and optimize paid search and social performance and competitive landscape to meet business objectivesDevelop optimization recommendations and/or testing plansUtilize bid management tools as well as Google Ads, Microsoft Ads, SA 360, Facebook, Twitter, YouTube, Tumblr, Instagram, and Pinterest platforms to build campaigns, implement optimizations, pull reporting, and QA campaignsPull and analyze data to inform campaign reporting and help build insightsGranular maintenance of monthly billing cycleResolve billing discrepancies in partnership with client strategy and billing reconciliation teamLearn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, Benchtools, Google Trends, etc.Generate paperwork necessary for purchase authorization and ensure vendor counter signature is receivedStay informed on search industry trends and new tools and ad formatsSuccessful completion of training programs and requisite certifications requiredMinimum Requirements:1+ year of professional experience in paid search and/or social mediaStrong quantitative skills, including analytical abilities and math proficiencyProficiency in MS Suite: Excel, Word, PowerPoint requiredSolid verbal and written communication skillsDemonstrated critical thinking and problem-solving skillsAbility to work within a team, handle multiple assignments, and meet tight deadlinesDetail-oriented and demonstrable organizational skillsThis is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.All your information will be kept confidential according to EEO guidelines.
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