Printful
Paid Marketing Strategist
Printful, Union, Kentucky, United States, 41091
Printful's growing! Snow Commerce , a managed service provider that designs and runs the e-commerce presence for some of the world's best-known brands, is now a part of Printful, a global e-commerce platform and leader in on-demand merchandise production supplying brands like Spotify for Artists, Coca-Cola, and Star Trek.
Together with Printful, Snow Commerce provides a complete e-commerce solution, including program strategy, site and product creation, marketing, fan engagement, and on-demand, international production, and distribution.
We have an exciting opportunity that might be perfect for you! We're looking for a Paid Marketing Strategist. The
Paid Marketing Strategist
will be responsible for developing marketing strategy and execution to drive e-commerce sales for a variety of clients in various industries, including fan merchandise. This is an exciting opportunity to work with some of the biggest brands in the entertainment, sports, and automotive industries while driving the fan experience.
Your daily tasks will include:
Develop strategies and implement campaigns on paid channels such as Google Ads, Amazon Seller Central, Meta Ads Manager, TikTok, Reddit, affiliate marketing, and other paid channels as needed. The goal is to drive effective, efficient traffic and ultimately revenue.Optimizes paid marketing campaigns for performance across channels. Optimizations include keyword selection, bid strategies, social media audiences and creative, affiliate relationships, and more.Develop and maintain profitable paid marketing programs driving an optimal return on advertising spend.Develop an understanding of and leverage Snow Commerce's proprietary budget management platform to ensure all campaigns meet their budget and performance targets.Determine the most effective marketing mix to drive the most revenue for each client. Propose incremental budgets as needed.Monitor analytics and produce monthly, quarterly, and ad hoc reports as needed that draw actionable insights from data. The Digital Marketing Strategist will also be responsible for presenting these reports to clients while also fielding questions about the results.Leverage data from multiple data sources, including ad platforms, Google Analytics, Shopify, etc. to understand the customer journey and make strategic recommendations for constant improvement.Constantly improve understanding of digital marketing (search, social, email, Amazon, etc) through continuous research and training on a weekly basis. The Digital Marketing Strategist must maintain an ongoing understanding of industry changes (such as iOS15, new Google campaign types, etc), standards, and best practices and implement these changes in your day-to-day work. The Paid Marketing Strategist should also be able to effectively communicate these changes to clients and the internal team.Work closely with teammates and clients, establishing strong communication practices. The ideal candidate does not wait to be told what to do.What you'll bring:
BA/BSc in Marketing or related field1+ years minimum experience in at least one of the following paid channels: Google, Meta, Amazon, TikTok or affiliate marketing. Must be able to demonstrate an understanding of managing these channels during the interview process.E-commerce experience is a plus. Agency experience is also a plus.Self-starter with the ability to self-teach.Proficiency with analytic tools such as Google Analytics.Team player with excellent communication skills.Ability to maintain excellent colleague and client relationships.What we offer:
Unlimited PTORemote working and flexible hoursMedical, Dental, Vision InsuranceCompany-paid life insuranceShort-term and long-term disabilityGenerous employer match 401KEmployee discounts for 300+ premium productsRoom for professional growth (conferences, workshops, mentoring, guest lectures)
AAP/EEO Statement
Snow Commerce provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Snow Commerce complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Snow Commerce expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Snow's employees to perform their job duties may result in discipline up to and including discharge.
Together with Printful, Snow Commerce provides a complete e-commerce solution, including program strategy, site and product creation, marketing, fan engagement, and on-demand, international production, and distribution.
We have an exciting opportunity that might be perfect for you! We're looking for a Paid Marketing Strategist. The
Paid Marketing Strategist
will be responsible for developing marketing strategy and execution to drive e-commerce sales for a variety of clients in various industries, including fan merchandise. This is an exciting opportunity to work with some of the biggest brands in the entertainment, sports, and automotive industries while driving the fan experience.
Your daily tasks will include:
Develop strategies and implement campaigns on paid channels such as Google Ads, Amazon Seller Central, Meta Ads Manager, TikTok, Reddit, affiliate marketing, and other paid channels as needed. The goal is to drive effective, efficient traffic and ultimately revenue.Optimizes paid marketing campaigns for performance across channels. Optimizations include keyword selection, bid strategies, social media audiences and creative, affiliate relationships, and more.Develop and maintain profitable paid marketing programs driving an optimal return on advertising spend.Develop an understanding of and leverage Snow Commerce's proprietary budget management platform to ensure all campaigns meet their budget and performance targets.Determine the most effective marketing mix to drive the most revenue for each client. Propose incremental budgets as needed.Monitor analytics and produce monthly, quarterly, and ad hoc reports as needed that draw actionable insights from data. The Digital Marketing Strategist will also be responsible for presenting these reports to clients while also fielding questions about the results.Leverage data from multiple data sources, including ad platforms, Google Analytics, Shopify, etc. to understand the customer journey and make strategic recommendations for constant improvement.Constantly improve understanding of digital marketing (search, social, email, Amazon, etc) through continuous research and training on a weekly basis. The Digital Marketing Strategist must maintain an ongoing understanding of industry changes (such as iOS15, new Google campaign types, etc), standards, and best practices and implement these changes in your day-to-day work. The Paid Marketing Strategist should also be able to effectively communicate these changes to clients and the internal team.Work closely with teammates and clients, establishing strong communication practices. The ideal candidate does not wait to be told what to do.What you'll bring:
BA/BSc in Marketing or related field1+ years minimum experience in at least one of the following paid channels: Google, Meta, Amazon, TikTok or affiliate marketing. Must be able to demonstrate an understanding of managing these channels during the interview process.E-commerce experience is a plus. Agency experience is also a plus.Self-starter with the ability to self-teach.Proficiency with analytic tools such as Google Analytics.Team player with excellent communication skills.Ability to maintain excellent colleague and client relationships.What we offer:
Unlimited PTORemote working and flexible hoursMedical, Dental, Vision InsuranceCompany-paid life insuranceShort-term and long-term disabilityGenerous employer match 401KEmployee discounts for 300+ premium productsRoom for professional growth (conferences, workshops, mentoring, guest lectures)
AAP/EEO Statement
Snow Commerce provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Snow Commerce complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Snow Commerce expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Snow's employees to perform their job duties may result in discipline up to and including discharge.