Instawork
Email Marketing & Demand Generation Manager - (3 Month Contract)
Instawork, San Francisco, California, United States, 94199
At Instawork, we're driven by our vision to create economic opportunity for local businesses and skilled hourly professionals in communities around the world. With a growing number of hub cities across the world in the U.S., Canada, India, and beyond, we're looking for top talent to help rapidly scale our high-tech and high-touch labor marketplace. Our accomplished and dedicated team is passionate about our mission and committed to crafting revolutionary products, all with the backing of our world-class investors, including Benchmark, Spark Capital, Craft Ventures, Greylock Capital, Y Combinator, and more!
We are seeking an experienced and results-driven
Email Marketing &
Demand Generation Manager - (Contractor)
to lead our efforts in driving customer acquisition and engagement through targeted email campaigns, webinar programs, and marketing-influenced sales outreach campaigns. The ideal candidate will have a strong background in marketing automation platforms, data-driven marketing strategies, and a deep understanding of the customer journey.
What You'll Do:
Email Campaign Management: Develop, execute, and optimize acquisition and engagement email campaigns using HubSpot and Iterable. Focus on increasing lead generation, nurturing prospects, and driving conversions for webinars, product demos, and other key initiatives.Webinar Program Management: Plan, execute, and analyze webinar programs, including content creation, promotion, and follow-up strategies to maximize attendee engagement and conversion.Marketing Automation: Manage and optimize marketing automation workflows, ensuring seamless integration with CRM and other marketing tools. Utilize intent data and chat tools to improve targeting and personalization of campaigns.Marketing-Influenced Sales Outreach: Collaborate closely with the sales team to apply marketing data to determine outreach timing and prioritization.Data Analysis and Reporting: Monitor, analyze, and report on the performance of marketing campaigns, using data to inform decision-making and improve future initiatives. Utilize intent data to refine targeting strategies and optimize lead quality.Customer Journey Optimization: Continuously evaluate and improve the customer journey through various touchpoints, ensuring a consistent and effective experience from initial contact through conversion.What You'll Do:
At least 3 years of B2B marketing experience, preferably in a startup environmentAt least 1 year of experience managing email campaigns in Hubspot. Marketo, or similar toolDemonstrate a history of independent problem-solving and creative use of software tools to automate systems.Nice-to-have:
Experience with demand gen platforms such as Warmly/ 6Sense.SQL knowledgeFor CA based applicants:
The hourly compensation for this position is up to $65 per hourA variety of factors are considered when determining someone's compensation including a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed above.
Instawork Values
Bias for Action We are a growing team and an evolving product. We want a team of do'ers to drive the company forward, even if it means making decisions with incomplete information or being wrong.Act Like an Owner Treat this company as though it is your own. Execute on the fundamentals, and act creatively to drive growth. Your ability to drive impact in any part of our company is only limited by your courage and conviction, not your job title.Always Be Learning We are changing an entire industry. We strive to learn from each other and get better each day, week, and month, so that our team's learnings can compound and we can all improve, together.Empathy, Trust, Candor Empathy for our business partners and professionals means we put ourselves in their shoes. Empathy for our colleagues means we are always upfront and honest with each other, which comes from trust.
About Instawork
Founded in 2016, Instawork is the leading flexible work app for local, hourly professionals. Its digital marketplace connects thousands of businesses and more than five million workers, filling a critical role in local economies. Instawork has been featured on CBS News, the Wall Street Journal, The Washington Post, Associated Press, and more. In 2022, Instawork was ranked among the country's top 10% of fastest-growing companies by Inc. 5000 and was included in the Forbes Next Billion Dollar Startup list. Instawork was also named the 2022 ACE Award recipient for "Best Innovation" and one of the "Best Business Apps" by Business Insider. Instawork helps businesses in the food & beverage, hospitality, and warehouse/logistics industries fill temporary and permanent job opportunities in more than 25 markets across the U.S. and Canada.
For more information visit www.instawork.com
We value diversity on our team and firmly believe Instawork is stronger when we hire people who make their own unique contributions to our culture. We welcome all applicants and encourage candidates from underrepresented backgrounds to apply.
To learn more about our company values, please visit: https://info.instawork.com/about
Personnel Privacy Policy
We are seeking an experienced and results-driven
Email Marketing &
Demand Generation Manager - (Contractor)
to lead our efforts in driving customer acquisition and engagement through targeted email campaigns, webinar programs, and marketing-influenced sales outreach campaigns. The ideal candidate will have a strong background in marketing automation platforms, data-driven marketing strategies, and a deep understanding of the customer journey.
What You'll Do:
Email Campaign Management: Develop, execute, and optimize acquisition and engagement email campaigns using HubSpot and Iterable. Focus on increasing lead generation, nurturing prospects, and driving conversions for webinars, product demos, and other key initiatives.Webinar Program Management: Plan, execute, and analyze webinar programs, including content creation, promotion, and follow-up strategies to maximize attendee engagement and conversion.Marketing Automation: Manage and optimize marketing automation workflows, ensuring seamless integration with CRM and other marketing tools. Utilize intent data and chat tools to improve targeting and personalization of campaigns.Marketing-Influenced Sales Outreach: Collaborate closely with the sales team to apply marketing data to determine outreach timing and prioritization.Data Analysis and Reporting: Monitor, analyze, and report on the performance of marketing campaigns, using data to inform decision-making and improve future initiatives. Utilize intent data to refine targeting strategies and optimize lead quality.Customer Journey Optimization: Continuously evaluate and improve the customer journey through various touchpoints, ensuring a consistent and effective experience from initial contact through conversion.What You'll Do:
At least 3 years of B2B marketing experience, preferably in a startup environmentAt least 1 year of experience managing email campaigns in Hubspot. Marketo, or similar toolDemonstrate a history of independent problem-solving and creative use of software tools to automate systems.Nice-to-have:
Experience with demand gen platforms such as Warmly/ 6Sense.SQL knowledgeFor CA based applicants:
The hourly compensation for this position is up to $65 per hourA variety of factors are considered when determining someone's compensation including a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed above.
Instawork Values
Bias for Action We are a growing team and an evolving product. We want a team of do'ers to drive the company forward, even if it means making decisions with incomplete information or being wrong.Act Like an Owner Treat this company as though it is your own. Execute on the fundamentals, and act creatively to drive growth. Your ability to drive impact in any part of our company is only limited by your courage and conviction, not your job title.Always Be Learning We are changing an entire industry. We strive to learn from each other and get better each day, week, and month, so that our team's learnings can compound and we can all improve, together.Empathy, Trust, Candor Empathy for our business partners and professionals means we put ourselves in their shoes. Empathy for our colleagues means we are always upfront and honest with each other, which comes from trust.
About Instawork
Founded in 2016, Instawork is the leading flexible work app for local, hourly professionals. Its digital marketplace connects thousands of businesses and more than five million workers, filling a critical role in local economies. Instawork has been featured on CBS News, the Wall Street Journal, The Washington Post, Associated Press, and more. In 2022, Instawork was ranked among the country's top 10% of fastest-growing companies by Inc. 5000 and was included in the Forbes Next Billion Dollar Startup list. Instawork was also named the 2022 ACE Award recipient for "Best Innovation" and one of the "Best Business Apps" by Business Insider. Instawork helps businesses in the food & beverage, hospitality, and warehouse/logistics industries fill temporary and permanent job opportunities in more than 25 markets across the U.S. and Canada.
For more information visit www.instawork.com
We value diversity on our team and firmly believe Instawork is stronger when we hire people who make their own unique contributions to our culture. We welcome all applicants and encourage candidates from underrepresented backgrounds to apply.
To learn more about our company values, please visit: https://info.instawork.com/about
Personnel Privacy Policy