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Cushman & Wakefield

Marketing Specialist

Cushman & Wakefield, Dallas, Texas, United States, 75215


Job TitleMarketing SpecialistJob Description SummaryThe Marketing Specialist is responsible for developing, executing, and managing marketing projects from start to finish for the Americas Services Strategic Marketing Team, focusing on Asset Services service lines. Daily responsibilities include content writing and development and project management for the creation of marketing materials, including email marketing, web content, social media, thought leadership and research reports, capabilities materials, etc. This position is a part of the Americas Marketing team and will collaborate with corporate Marketing and Communications teams to execute the strategic vision of marketing projects for the business and as requested by broader service delivery partners. The Marketing Specialist is responsible for meeting deadlines and managing the coordination of marketing projects.Job DescriptionResponsibilities:

Lead and manage critical marketing initiatives for Asset Services, from conception through execution, including marketing collateral, reports, campaigns, thought leadership, and capabilities documents with distribution on multiple channels (eblasts, social media, web, internal, etc.)Collaborate with Asset Services stakeholders to develop and write compelling content for multiple internal and external audiences that articulates and supports the business objectivesPartner with Graphic Designers to enhance content with strong creativeDeliver final, clean marketing content to stakeholders and business partnersCollaborate with our Global Marketing & Research organization to develop/create marketing content that supports strategic initiativesPartner with Asset Services stakeholders to understand business objectives and align marketing plan and activities to these initiativesPartner with other service line marcom professionals to coordinate project resourcesMaintain and actively update all Asset Services marketing collateralEnsure global brand standards are applied, and brand positioning is supported for all marcom activitiesQualifications:Bachelor’s Degree required, Marketing & Communications preferred2-4 years of marketing and/or communications experience preferredExceptional project management and organizational skillsAbility to interface and communicate with internal clientsExcellent oral and written communication skillsStrong analytical, problem solving, and conceptual skillsHigh level of proficiency in Microsoft Office SuiteProficiency with Adobe InDesignMarketing and communications experience within the Commercial Real Estate industry would be ideal, interest is a mustAbility to independently achieve successful outcomes on all executed activities with minimal supervision

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