2K
Associate Manager, Global Social Media Marketing - NBA 2K
2K, Novato, California, United States, 94949
Who We Are
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab.At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!What We Need
The NBA 2K Global Integrated Marketing Team is looking for an Associate Manager, Social Media to grow the NBA 2K global social channels through social content ideation, creation, and execution. This position will support the larger Integrated Marketing team in developing the overarching global social media strategy for NBA 2K, relating to day-to-day content, brand campaigns, culture, and community engagement.This position can be based in Los Angeles, CA (or Novato, CA: hybrid, 3 days a week in our Novato HQ)What You Will Do
Support the day-to-day processes of Global Social Media execution, including planning/briefing, scheduling, and execution, while managing cross-functional workflows.Support daily content publishing for NBA 2K and NBA 2K MyTEAM social platforms, overseeing the timeline and approvals for all content creation.Support the planning and execution of content capture at live events/activations.Identify industry best practices and innovations, translating them to actionable learnings and opportunities.Act as the conduit between internal and external partner social teams.Utilize social listening tools to recommend enhancements to the social community management strategy.Report on social campaign performance and share learnings with stakeholders.What Will Make You a Great Fit
3-5 years of relevant social, content, or digital marketing experience.Expert knowledge of all social media platforms and channel strategy.Strong passion for and knowledge of the NBA and gaming space.Creatively driven with the ability to tell engaging stories through social content.Proficient in Adobe Creative Suite; CapCut is a plus.Strong written and oral communication skills.Experience with statistical analysis and KPI reporting tools is a plus.Experience in project management and ability to work with diverse cross-functional disciplines.High attention to detail and ability to keep teams organized.Positive, can-do attitude that strengthens the collaborative culture of the team.As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please contact us if you need reasonable accommodation.Please note that 2K Games and its studios never use instant messaging apps or personal email accounts to contact prospective employees or conduct interviews.The pay range for this position in California at the start of employment is expected to be between $70,000 and $107,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates.#LI-Hybrid
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2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab.At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!What We Need
The NBA 2K Global Integrated Marketing Team is looking for an Associate Manager, Social Media to grow the NBA 2K global social channels through social content ideation, creation, and execution. This position will support the larger Integrated Marketing team in developing the overarching global social media strategy for NBA 2K, relating to day-to-day content, brand campaigns, culture, and community engagement.This position can be based in Los Angeles, CA (or Novato, CA: hybrid, 3 days a week in our Novato HQ)What You Will Do
Support the day-to-day processes of Global Social Media execution, including planning/briefing, scheduling, and execution, while managing cross-functional workflows.Support daily content publishing for NBA 2K and NBA 2K MyTEAM social platforms, overseeing the timeline and approvals for all content creation.Support the planning and execution of content capture at live events/activations.Identify industry best practices and innovations, translating them to actionable learnings and opportunities.Act as the conduit between internal and external partner social teams.Utilize social listening tools to recommend enhancements to the social community management strategy.Report on social campaign performance and share learnings with stakeholders.What Will Make You a Great Fit
3-5 years of relevant social, content, or digital marketing experience.Expert knowledge of all social media platforms and channel strategy.Strong passion for and knowledge of the NBA and gaming space.Creatively driven with the ability to tell engaging stories through social content.Proficient in Adobe Creative Suite; CapCut is a plus.Strong written and oral communication skills.Experience with statistical analysis and KPI reporting tools is a plus.Experience in project management and ability to work with diverse cross-functional disciplines.High attention to detail and ability to keep teams organized.Positive, can-do attitude that strengthens the collaborative culture of the team.As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please contact us if you need reasonable accommodation.Please note that 2K Games and its studios never use instant messaging apps or personal email accounts to contact prospective employees or conduct interviews.The pay range for this position in California at the start of employment is expected to be between $70,000 and $107,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates.#LI-Hybrid
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