Lead, Global Social Creative Marketing, Basketball

Word onderdeel van het NIKE, Inc. teamNIKE, Inc. doet meer dan alleen de beste atleten ter wereld uitrusten. Ons bedrijf is een plek om volledig tot ontplooiing te komen, grenzen af te breken en het onmogelijke mogelijk te maken. Wij zoeken naar mensen die kunnen groeien, denken, dromen en creëren. Kenmerkend voor onze cultuur is dat we diversiteit omarmen en voorstellingsvermogen belonen. Als merk zoeken we naar presteerders, leiders en visionairs. Bij NIKE, Inc. draait het om iedereen die vaardigheden en passie met zich meebrengt naar dit uitdagende en voortdurend veranderende spel.De medewerkers van marketing en communicatie zijn de verhalenvertellers van NIKE, Inc. Deze mensen zetten de toon voor het merk. Het is een creatieve groep experts die Nike's verhalen van innovatie en sport vertellen via reclame, merkstrategie, digitale betrokkenheid en productpresentatie. Via uiteenlopende kanalen, variërend van winkels tot sociale media, verbinden de teams van Marketing & Communication de wetenschap en kunst van Nike's innovaties met de harten en hoofden van atleten overal ter wereld.Nike Digital Marketing exists to serve the athlete at the pace of culture in the spaces that matter most to them. This team is designed to connect the emotion of the Nike Brand, product, and experiences in new and powerful ways. The Digital Marketing offense delivers disruptive digital strategies to maximize brand concepts.As of the Digital Marketing offense, the Global Social Media team; shaping the strategic vision and implementation across all social media platforms where Nike is engaged. As the paradigm of brands on social media becomes increasingly complex, Nike Global Social Media is responsible for building and deepening the comprehension of the space for the entire organization. This is done by partnering, sourcing and disseminating a variety of industry and platform-specific information to anyone participating or influencing the end-to-end spectrum of content creation and distribution. Additionally, Nike Global Social Media is responsible for the planning, programming and publishing of all global-level channels. As such, marrying the above information with seasonal objectives and audiences is integral to the development and output of efficient and effective briefs and brand behavior.WHO WE ARE LOOKING FORThe Global Social Creative Lead for Nike plays a critical role in leading social creative strategy and creating connected experiences that engage audiences across key platforms. This position will synthesize information from external partners and across the organization to deliver a consistent creative experience for consumers across our channels, demonstrating Nike’s leadership in social media.In this role you will be visible to senior leaders within Global Brand Marketing, Digital Marketing, Digital Commerce, and Creative. You want to be a part of this team because you are a passionate creative that is knowledgeable about Global Sport and Sport Culture (basketball focused). You understand the evolving landscape of social media and what it takes to stand out creatively in this space. You lean into social and creative innovation and understand how it will be adopted and brought to life across social. You are a mobile first digital evangelist, a thought partner, and a consumer advocate. You obsess creative trends across Sport and social media and are excited to develop social media creative strategy that provide elevated experiences to our consumers. You have experience working with high profile athletes and external partners. You thrive in a fast paced work environment and are a self starter.WHAT YOU WILL WORK ONDoes this sound like what you do? In this role, you will be working with our Digital Marketing, Brand Marketing and Creative partners to shape all the creative experiences that live within social media. You will be responsible for developing and coordinating the execution of our channel creative strategy inclusive of tone and voice. You will respond to creative needs across seasonal marketing briefs, lead content creation to deliver social right content, and oversee channel creative standards to ensure they are met across both seasonal and always on marketing executions.A typical day/week looks likePartner cross-functionally and with Geo’s to communicate social creative direction and strategyWrite and refine marketing briefs to ensure platform-right, channel-right creative is being drivenPartner with Creative and Brand Marketing to ensure alignment across our channel creative strategy.Manage and facilitate overarching creative shares with Brand, Digital, Creative, Marketing leadership and GEO partners across the organizationMeet with agency partners and Consumer Services to ensure creative strategy is being properly implementedDeveloping plans and creative executions for content capture coming from campaign/marketing shootsDeveloping, writing and finessing copy aligned to channels tone and voiceLeading the social creative review process and leading final sign off / alignment with global and geo creative teamsDeveloping content plans for campaigns and one off marketing shoots aligned to channel’s creative strategy and consumer needsWHO YOU WILL WORK WITHIn this role, you will sit in the Digital Marketing team, reporting to the Social Director. You will work with social leads and an agency partner for programming, publishing, and creative needs. You will partner closely with the Digital Marketing and Brand to ensure overall channel strategy, creative strategy and executions align with overarching brand and business goals.WHAT YOU BRING5+ years of strategy experience working on a social creative team or at a social creative agencyBachelors Degree or higher; or equivalent combination of education, experience and trainingFunctional Expertise across social channels such as Instagram, TikTok, X, YouTube and PinterestProven experience working on social creative strategy for large brand campaignsExpertise in social content capture specifically for large brand activationsExperience with building content capture plans for large productionsProven experience in managing up, across, and downstream with peers and partnersConfirmed experience working with creative partners on building creative strategies for social platforms (examples of projects encouraged)Experience working with high profile talent inclusive of athlete, celebrities and/or influencersExperience working with and managing Agency partnersComfortable in handling ever-changing platform landscapes while providing clear POV’s and flexibility to align / educate / compromise with partners.Early adopter and problem solver for digital platforms (Comfortable trying new tools and adapting to process improvements)Experience working and leading teams within Sprinklr, AirTable, Asana, Figma (or other)Excellent oral and written communication skills (experience writing social and/or digital marketing campaign copy)NIKE, Inc. is een sterk groeiend bedrijf dat zoekt naar teamleden die willen meegroeien. Nike biedt een aantrekkelijk pakket arbeidsvoorwaarden, een informele werkomgeving, een diverse en inclusieve cultuur en een dynamische sfeer waarin je jezelf optimaal kunt ontwikkelen. Ongeacht de locatie of functie resoneert elke Nike werknemer die ene overkoepelende missie: inspiratie en innovatie bieden aan elke atleet* ter wereld.NIKE, Inc. streeft naar diversiteit van het personeelsbestand. Gekwalificeerde sollicitanten komen in aanmerking, waarbij geen onderscheid wordt gemaakt naar ras, huidskleur, religie, geslacht, afkomst, leeftijd, seksuele geaardheid, genderidentiteit, genderexpressie, veteranenstatus of handicaps.

#J-18808-Ljbffr