Montclair State University
Associate Director of Digital Engagement
Montclair State University, Montclair, New Jersey, us, 07043
Job DescriptionSUMMARY:Reporting to the Assistant Vice President for Annual Giving and Alumni Engagement, the Associate Director of Digital Engagement is responsible for building and strengthening the alumni network by planning and implementing engagement opportunities which foster lifelong mutually enriching connections, support University priorities and initiatives, create an inclusive community among alumni, current and prospective students and the University, and cultivate a culture of philanthropy. The Associate Director works closely with Annual Giving to increase individual giving and pipeline development through the identification, engagement, cultivation and solicitation of annual gifts as well as through the development and support of targeted constituent giving programs. This role also sets strategies, and manages the implementation of, broad-based digital engagement/solicitation initiatives for the Office of Annual Giving and Alumni Engagement, ensuring that all digital channels support and integrate the overall strategic objectives and operational goals of these critical functional areas. The position is responsible for the execution of the strategy for digital programming, communications and engagement/giving technology platforms.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Develop and facilitate high impact alumni engagement opportunities through digital initiatives, including video lectures/TED-type talks (live and recorded), benefits/services and the online alumni platform; incorporate the use of technology into events and activities to enhance the engagement program.
Create and deliver engaging content for alumni communications, e-solicitation appeals and online giving opportunities; maintain existing web content on alumni/annual giving sites and online communities.
Design and implement a comprehensive social media strategy for engagement/giving, including identifying and managing a core group of social media ambassadors/volunteers focused on the goal of encouraging peer-to-peer engagement and solicitation.
Responsible for the overall usability, analytics, marketing and promotion of the online community, enhancing functionality and building identity as the portal for all alumni access.
Support the planning and implementation of the alumni engagement program, including events and activities, benefits and services, communications, volunteer opportunities and campus/community partnerships.
Lead alumni and student volunteer committees/groups; manage time, activity and expectations to achieve goals in support of institutional priorities.
Market and support fundraising initiatives through crowdfunding/mini campaigns, social media, giving days (Giving Tuesday, Day of Giving); incorporate philanthropic messaging into existing constituent-based events and communications.
Manage a portfolio of annual giving prospects with the responsibility for the cultivation, solicitation and stewardship of prospects/donors annually. Work to generate major gift leads through new and existing annual giving donors.
Develop and conduct market research (surveys, roundtable discussions, interviews) as needed.
Set goals and objectives for assigned segments, and develop strategies and action plans to achieve outcomes; continuously review and evaluate programs; develop and implement improved methods as required.
Establish and maintain communication and cooperative working relationships with fellow administrators, faculty, staff, students and student organizations, government and private agencies and/or the community in order to accomplish the objectives of the engagement and giving program.
Oversee online services provided to alumni (e.g., online directory, email for life, event calendar, etc.) and manage relationships with vendors and in-house IT partners to deliver these services.
Develop, recommend, monitor and revise budgets for assigned program segments.
Compile, summarize and analyze statistical and other data and reports containing findings, conclusions and recommendations.
Serve on standing and ad hoc committees as required.
Provide outstanding customer service to all constituents including alumni, faculty, staff, students, parents and the community; field phone calls, e-mails and walk-in visits.
Maintain integrity and appropriate confidentiality in alumni/donor engagement program operations.
Perform other duties as assigned.
Management retains the right to add or change job duties at any time.
QUALIFICATIONS:REQUIRED:
Bachelor's degree from an accredited college or university.
Minimum 3 years of professional experience in an institution of higher education, or other field that is directly related to the functions of the position to be filled.
Ability to think strategically and creatively in developing program goals, policies and procedures for assigned segments of the engagement program.
Basic knowledge of program planning.
Strong project management and organizational skills; ability to set priorities and meet deadlines, while balancing multiple projects and performing assignments accurately.
Basic knowledge of the principles of budget planning, development and administration.
Ability to work evening and weekend events as required.
Must have a valid driver’s license and vehicle/access to transportation.
PREFERRED:
Master’s degree from an accredited university.
Experience in alumni engagement and/or annual giving in higher education.
Knowledge of digital platforms and the ability to maximize technology to achieve goals.
Excellent written and verbal communication skills.
Knowledge of an alumni engagement program purpose, goals and objectives.
Broad knowledge of the principles of fundraising and the ability to participate in all aspects of the gift cycle.
Experience managing and evaluating staff performance and objectives.
Familiarity with and use of Raiser’s Edge and other engagement/giving platforms.
High comfort level with learning/use of technology platforms.
PROCEDURE FOR CANDIDACYApplicants should include a resume and cover letter describing how their background, skills and education match the needs of the University. When applying, please take a moment to carefully read and follow the steps in the application instructions.
DepartmentAnnual Giving and Alumni Engagement
Position TypeProfessional - Non-Faculty
Contact Information:For questions or concerns, please contact Human Resources' Workday Recruiting Support at 973-655-5000 (Option 2), or email talent@montclair.edu.
EEO/AA StatementMontclair State University is an Equal Opportunity/Affirmative Action institution with a strong commitment to diversity. Additional information can be found on the website at
www.montclair.edu/human-resources/about-us/eo-aa-and-diversity/
Title IX and 34 C.F.R. 106 PolicyMontclair State is required by Title IX and 34 C.F.R. 106 not to discriminate on the basis of sex or gender, and does not discriminate on the basis of sex or gender in the operation of education programs and activities. The requirement to not discriminate on the basis of sex or gender in the operation of education programs and activities extends to admission and employment. For further details, please visit:
https://www.montclair.edu/human-resources/job-seekers/
#J-18808-Ljbffr
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Develop and facilitate high impact alumni engagement opportunities through digital initiatives, including video lectures/TED-type talks (live and recorded), benefits/services and the online alumni platform; incorporate the use of technology into events and activities to enhance the engagement program.
Create and deliver engaging content for alumni communications, e-solicitation appeals and online giving opportunities; maintain existing web content on alumni/annual giving sites and online communities.
Design and implement a comprehensive social media strategy for engagement/giving, including identifying and managing a core group of social media ambassadors/volunteers focused on the goal of encouraging peer-to-peer engagement and solicitation.
Responsible for the overall usability, analytics, marketing and promotion of the online community, enhancing functionality and building identity as the portal for all alumni access.
Support the planning and implementation of the alumni engagement program, including events and activities, benefits and services, communications, volunteer opportunities and campus/community partnerships.
Lead alumni and student volunteer committees/groups; manage time, activity and expectations to achieve goals in support of institutional priorities.
Market and support fundraising initiatives through crowdfunding/mini campaigns, social media, giving days (Giving Tuesday, Day of Giving); incorporate philanthropic messaging into existing constituent-based events and communications.
Manage a portfolio of annual giving prospects with the responsibility for the cultivation, solicitation and stewardship of prospects/donors annually. Work to generate major gift leads through new and existing annual giving donors.
Develop and conduct market research (surveys, roundtable discussions, interviews) as needed.
Set goals and objectives for assigned segments, and develop strategies and action plans to achieve outcomes; continuously review and evaluate programs; develop and implement improved methods as required.
Establish and maintain communication and cooperative working relationships with fellow administrators, faculty, staff, students and student organizations, government and private agencies and/or the community in order to accomplish the objectives of the engagement and giving program.
Oversee online services provided to alumni (e.g., online directory, email for life, event calendar, etc.) and manage relationships with vendors and in-house IT partners to deliver these services.
Develop, recommend, monitor and revise budgets for assigned program segments.
Compile, summarize and analyze statistical and other data and reports containing findings, conclusions and recommendations.
Serve on standing and ad hoc committees as required.
Provide outstanding customer service to all constituents including alumni, faculty, staff, students, parents and the community; field phone calls, e-mails and walk-in visits.
Maintain integrity and appropriate confidentiality in alumni/donor engagement program operations.
Perform other duties as assigned.
Management retains the right to add or change job duties at any time.
QUALIFICATIONS:REQUIRED:
Bachelor's degree from an accredited college or university.
Minimum 3 years of professional experience in an institution of higher education, or other field that is directly related to the functions of the position to be filled.
Ability to think strategically and creatively in developing program goals, policies and procedures for assigned segments of the engagement program.
Basic knowledge of program planning.
Strong project management and organizational skills; ability to set priorities and meet deadlines, while balancing multiple projects and performing assignments accurately.
Basic knowledge of the principles of budget planning, development and administration.
Ability to work evening and weekend events as required.
Must have a valid driver’s license and vehicle/access to transportation.
PREFERRED:
Master’s degree from an accredited university.
Experience in alumni engagement and/or annual giving in higher education.
Knowledge of digital platforms and the ability to maximize technology to achieve goals.
Excellent written and verbal communication skills.
Knowledge of an alumni engagement program purpose, goals and objectives.
Broad knowledge of the principles of fundraising and the ability to participate in all aspects of the gift cycle.
Experience managing and evaluating staff performance and objectives.
Familiarity with and use of Raiser’s Edge and other engagement/giving platforms.
High comfort level with learning/use of technology platforms.
PROCEDURE FOR CANDIDACYApplicants should include a resume and cover letter describing how their background, skills and education match the needs of the University. When applying, please take a moment to carefully read and follow the steps in the application instructions.
DepartmentAnnual Giving and Alumni Engagement
Position TypeProfessional - Non-Faculty
Contact Information:For questions or concerns, please contact Human Resources' Workday Recruiting Support at 973-655-5000 (Option 2), or email talent@montclair.edu.
EEO/AA StatementMontclair State University is an Equal Opportunity/Affirmative Action institution with a strong commitment to diversity. Additional information can be found on the website at
www.montclair.edu/human-resources/about-us/eo-aa-and-diversity/
Title IX and 34 C.F.R. 106 PolicyMontclair State is required by Title IX and 34 C.F.R. 106 not to discriminate on the basis of sex or gender, and does not discriminate on the basis of sex or gender in the operation of education programs and activities. The requirement to not discriminate on the basis of sex or gender in the operation of education programs and activities extends to admission and employment. For further details, please visit:
https://www.montclair.edu/human-resources/job-seekers/
#J-18808-Ljbffr