Everbridge
Product Marketing Manager
Everbridge, Burlington, Massachusetts, us, 01805
Everbridge is seeking a dynamic and experienced
Product Marketing Manager
to help drive market awareness and adoption of our leading critical event management solutions. In this key role, you will work with Sales, Product Management, Sales Enablement, Marketing Communications, and Demand Generation to drive differentiated positioning, messaging and associated programs that generate demand and driving selling success for our Digital Operations and Business Continuity Management products.We're looking for someone who understands B2B buying cycles in the large enterprise and has a passion for helping keep people safe and organizations running. You will be directly contributing to our corporate strategic goals and marketing initiatives.What you'll do:
The successful candidate will thrive in a fast-paced environment and will enjoy working for an exciting and innovative businessDeveloping and communicating the product proposition for customers, prospects and partnersDevelop the product marketing toolkit including product collateral, sell sheets, buyer persona profilesWork closely with the sales team to help overcome objections - producing content to support specific issuesDevelop product demo videos, presentations and diagrams to support marketing and sales goalsCompetitor research to help define positioning and differentiationResponsibility for go-to-market planning and product launches to multiple audiences including prospects, customers and partnersSupport thought leadership activities and industry analyst engagementGenerate reports and content for whitepapers, articles and blogsWhat you'll bring:
4-6 years of experience working in a fast-paced, high-tech marketing environmentPrior experience in product marketing, marketing or selling at a B2B software and services (SaaS) companyAbility to establish and manage priorities and drive projects to completionAbility to engage & appreciate the needs of different audiences and different levels of seniority4-yr college degree in Business, Marketing, Communications, Writing, or related fieldExperience in the Digital/IT Operations, DevOps/ITSM spaceUnderstanding of or experience with Business Continuity Management and Planning spaceAbility to understand and articulate solutions for complex business challengesCurious and resourceful problem solverStrong writing and oral presentation skillsProficient in PowerPoint and ExcelThe reasonably estimated salary for this role at Everbridge ranges from $94,000 - $130,000 and may also include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Everbridge offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, disability income benefits, life and AD&D insurance, a 401(k) plan and match, paid time off, and fitness reimbursements.About EverbridgeEverbridge empowers enterprises and government organizations to anticipate, mitigate, respond to, and recover stronger from critical events. In today's unpredictable world, resilient organizations minimize impact to people and operations, absorb stress, and return to productivity faster when deploying critical event management (CEM) technology. Everbridge digitizes organizational resilience by combining intelligent automation with the industry's most comprehensive risk data to Keep People Safe and Organizations Running. For more information, visit www.everbridge.com, read the company blog, and follow on Twitter. Everbridge... Empowering Resilience
Everbridge is an Equal Opportunity/Affirmative Action Employer. All qualified Applicants will receive consideration for employment without regard to race, creed, color, religion, or sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
Product Marketing Manager
to help drive market awareness and adoption of our leading critical event management solutions. In this key role, you will work with Sales, Product Management, Sales Enablement, Marketing Communications, and Demand Generation to drive differentiated positioning, messaging and associated programs that generate demand and driving selling success for our Digital Operations and Business Continuity Management products.We're looking for someone who understands B2B buying cycles in the large enterprise and has a passion for helping keep people safe and organizations running. You will be directly contributing to our corporate strategic goals and marketing initiatives.What you'll do:
The successful candidate will thrive in a fast-paced environment and will enjoy working for an exciting and innovative businessDeveloping and communicating the product proposition for customers, prospects and partnersDevelop the product marketing toolkit including product collateral, sell sheets, buyer persona profilesWork closely with the sales team to help overcome objections - producing content to support specific issuesDevelop product demo videos, presentations and diagrams to support marketing and sales goalsCompetitor research to help define positioning and differentiationResponsibility for go-to-market planning and product launches to multiple audiences including prospects, customers and partnersSupport thought leadership activities and industry analyst engagementGenerate reports and content for whitepapers, articles and blogsWhat you'll bring:
4-6 years of experience working in a fast-paced, high-tech marketing environmentPrior experience in product marketing, marketing or selling at a B2B software and services (SaaS) companyAbility to establish and manage priorities and drive projects to completionAbility to engage & appreciate the needs of different audiences and different levels of seniority4-yr college degree in Business, Marketing, Communications, Writing, or related fieldExperience in the Digital/IT Operations, DevOps/ITSM spaceUnderstanding of or experience with Business Continuity Management and Planning spaceAbility to understand and articulate solutions for complex business challengesCurious and resourceful problem solverStrong writing and oral presentation skillsProficient in PowerPoint and ExcelThe reasonably estimated salary for this role at Everbridge ranges from $94,000 - $130,000 and may also include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Everbridge offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, disability income benefits, life and AD&D insurance, a 401(k) plan and match, paid time off, and fitness reimbursements.About EverbridgeEverbridge empowers enterprises and government organizations to anticipate, mitigate, respond to, and recover stronger from critical events. In today's unpredictable world, resilient organizations minimize impact to people and operations, absorb stress, and return to productivity faster when deploying critical event management (CEM) technology. Everbridge digitizes organizational resilience by combining intelligent automation with the industry's most comprehensive risk data to Keep People Safe and Organizations Running. For more information, visit www.everbridge.com, read the company blog, and follow on Twitter. Everbridge... Empowering Resilience
Everbridge is an Equal Opportunity/Affirmative Action Employer. All qualified Applicants will receive consideration for employment without regard to race, creed, color, religion, or sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.