Post Holdings, Inc.
Sr.Mgr. Media Strategy
Post Holdings, Inc., Lakeville, Minnesota, United States, 55044
Business Unit Overview
Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company’s portfolio includes beloved brands such as Honey Bunches of Oats, PEBBLES, Grape-Nuts and Malt-O-Meal cereal, and Peter Pan peanut butter, as well as Rachael Ray Nutrish, Kibbles ‘n Bits and 9Lives dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news.
Brand
Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We’re always searching the center store for the next exciting product to add to our portfolio, and right now, we’re growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets.At Post Consumer Brands, we take pride in our longstanding legacy of making one of every five breakfast cereals families eat daily. Today, we’re just as focused on our future as we expand our grocery business with different shelf-stable foods, including snacks and peanut butter. We are committed to providing accessible and delicious food for families, and we’re always searching the center store for the next exciting product to add to our portfolio. As we soar to new heights, we need creative, determined individuals from all walks of life to join our team, where your unique perspective and ideas are acknowledged and valued. Be a part of a company that empowers you to make a difference that’s evident on grocery store shelves and families’ tables across North America.
Location Description
Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.
Responsibilities
Post Consumer Brands is seeking a Senior Media Manager to lead a team of media experts and support the strategy, build, and execution of data-driven marketing programs for PCB’s portfolio of brands. Leading all aspects of media including strategizing, measuring, and optimizing media programs across both the pet & grocery categories is a key part of this role. Proven ability to lead a team and drive results. Being comfortable with data and ambiguity will be important as you are helping shape a new capability.Responsibilities and AccountabilitiesLeadership
Lead a team of 4+ high achieving media expertsDirect and develop talent
Strategic Collaboration
Influence and educate cross-functional stakeholders on media investment strategies by brandWork closely with cross-functional teams including brand, sales, marketing communications, and insightsPartner with brand teams to guide A&C investments and educate teams on media impact to sales and goalsCombine brand insights with sales priorities to create media investment scenariosPartner with agency to define campaign KPIs and measurement approach by the consumer funnelEducate PCB leadership on media landscape including linear TV, streaming TV, online video, national display, paid social, retail media, search, OOH, etc.
Media Planning
Lead and serve as media point-of-contact for annual planning workstreams across all brandsDevelop full funnel media campaigns across all brandsPlan media budgets across a wide variety of channels including TV, OLV, display, paid social, retail media, search, and national promotionsPresent planning milestones and gain approval from key leadership stakeholders
Media Measurement
Set measurement goals for media spend by channel and across the full funnelTranslate data into actionable insights, identifying opportunities and risksEducate and communicate the impact of media programs to the broader organizationContinuously monitor and analyze programs, improving upon the understanding of our audience and identifying opportunities to increase impactPartner with insights team on annual media mix measurement workstreams and utilize results to inform future plans and optimizations
Testing Strategy
Lead process for creative optimizations & testing strategies, including A/B testing at the channel levelLead process for audience optimizations & testing strategiesLead process for new channel testing
Working Location : HybridThis role is located at the Lakeville, MN Corporate officeTypical hybrid schedule includes 3 days in-office with remote flexibility up to 2 days a week. #LI-hybrid
Qualifications
EducationBA required. Marketing, Communications, or Journalism preferred.Experience5-7 years marketing, media planning, and/or strategy experience3-4 years leading teams, experience leading people leaders is a plusDigital experience on agency or client side requiredGreat attitude: realize that the energy and attitude they bring impacts not only their performance but the performance of their team and those around themTransparency: are direct, factual, and straightforwardFlexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutionsPublic Speaking: ability to influence cross-functional teams and communicate data to stakeholdersCritical thinker with strong, proven analytical skillsDetail-oriented with excellent organization skillsExperience in multiple digital media channels, search, programmatic and social experience preferredThe ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple prioritiesExcellent written, communication, and presentation skills
#J-18808-Ljbffr
Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company’s portfolio includes beloved brands such as Honey Bunches of Oats, PEBBLES, Grape-Nuts and Malt-O-Meal cereal, and Peter Pan peanut butter, as well as Rachael Ray Nutrish, Kibbles ‘n Bits and 9Lives dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news.
Brand
Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We’re always searching the center store for the next exciting product to add to our portfolio, and right now, we’re growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets.At Post Consumer Brands, we take pride in our longstanding legacy of making one of every five breakfast cereals families eat daily. Today, we’re just as focused on our future as we expand our grocery business with different shelf-stable foods, including snacks and peanut butter. We are committed to providing accessible and delicious food for families, and we’re always searching the center store for the next exciting product to add to our portfolio. As we soar to new heights, we need creative, determined individuals from all walks of life to join our team, where your unique perspective and ideas are acknowledged and valued. Be a part of a company that empowers you to make a difference that’s evident on grocery store shelves and families’ tables across North America.
Location Description
Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.
Responsibilities
Post Consumer Brands is seeking a Senior Media Manager to lead a team of media experts and support the strategy, build, and execution of data-driven marketing programs for PCB’s portfolio of brands. Leading all aspects of media including strategizing, measuring, and optimizing media programs across both the pet & grocery categories is a key part of this role. Proven ability to lead a team and drive results. Being comfortable with data and ambiguity will be important as you are helping shape a new capability.Responsibilities and AccountabilitiesLeadership
Lead a team of 4+ high achieving media expertsDirect and develop talent
Strategic Collaboration
Influence and educate cross-functional stakeholders on media investment strategies by brandWork closely with cross-functional teams including brand, sales, marketing communications, and insightsPartner with brand teams to guide A&C investments and educate teams on media impact to sales and goalsCombine brand insights with sales priorities to create media investment scenariosPartner with agency to define campaign KPIs and measurement approach by the consumer funnelEducate PCB leadership on media landscape including linear TV, streaming TV, online video, national display, paid social, retail media, search, OOH, etc.
Media Planning
Lead and serve as media point-of-contact for annual planning workstreams across all brandsDevelop full funnel media campaigns across all brandsPlan media budgets across a wide variety of channels including TV, OLV, display, paid social, retail media, search, and national promotionsPresent planning milestones and gain approval from key leadership stakeholders
Media Measurement
Set measurement goals for media spend by channel and across the full funnelTranslate data into actionable insights, identifying opportunities and risksEducate and communicate the impact of media programs to the broader organizationContinuously monitor and analyze programs, improving upon the understanding of our audience and identifying opportunities to increase impactPartner with insights team on annual media mix measurement workstreams and utilize results to inform future plans and optimizations
Testing Strategy
Lead process for creative optimizations & testing strategies, including A/B testing at the channel levelLead process for audience optimizations & testing strategiesLead process for new channel testing
Working Location : HybridThis role is located at the Lakeville, MN Corporate officeTypical hybrid schedule includes 3 days in-office with remote flexibility up to 2 days a week. #LI-hybrid
Qualifications
EducationBA required. Marketing, Communications, or Journalism preferred.Experience5-7 years marketing, media planning, and/or strategy experience3-4 years leading teams, experience leading people leaders is a plusDigital experience on agency or client side requiredGreat attitude: realize that the energy and attitude they bring impacts not only their performance but the performance of their team and those around themTransparency: are direct, factual, and straightforwardFlexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutionsPublic Speaking: ability to influence cross-functional teams and communicate data to stakeholdersCritical thinker with strong, proven analytical skillsDetail-oriented with excellent organization skillsExperience in multiple digital media channels, search, programmatic and social experience preferredThe ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple prioritiesExcellent written, communication, and presentation skills
#J-18808-Ljbffr