ServiceNow
Digital Acquisition Strategist
ServiceNow, San Diego, California, United States, 92189
Job Description
We are seeking a dynamic Digital Acquisition Strategist who wants to be a part of our fast-paced, groundbreaking Digital Acquisitions Strategy and Operations team (DASO). We are seeking an individual who has a proven track record for managing complex operations while building exceptional relationships. This person will act as part of the client-facing arm of DASO, advocating for internal client needs and keeping them up to date with actionable insights into campaign performance. They will help define strategies for digital acquisitions and drive cross-team execution of successful digital campaigns on behalf of their stakeholders.
The ideal candidate has extensive experience in media planning relationship management and running operationally complex programs. They have a proven track record of meeting campaign goals and achieving excellent client satisfaction. They have programmatic media expertise and familiarity in at least one or more areas within the digital advertising landscape (paid social ads, analytics and attribution).
What you get to do in this role:
Partner with other Digital Strategists, Brand Marketing teams, and other internal teams at SN to understand their digital needs and best metrics for success.
Support translating business goals into digital media strategy with an emphasis on programmatic media.
Assist in the development of digital media plans and playbooks for optimal targeting, bidding and inventory strategy.
Partner with Ad Ops on workflow for campaign orders and tracking in Campaign Manager (GCM) and other platforms.
Work with external partners such as ad technology companies and ad agencies to facilitate marketing needs and evolve digital media strategy.
Own process of obtaining all creative and tracking assets needed to launch campaigns.
Work with internal stakeholders and Ad Ops for campaign optimizations and developing best practices.
Provide scorecards to management team and own campaign maintenance report and other detailed reports related to the forecasting and performance of campaigns.
Develop and deliver weekly health reports/check-ins, monthly summaries and QBRs for clients.
Partner with finance for PR/PO and Invoicing reconciliation.
Qualifications:
5+ years of digital marketing/program management experience.
Experience running large scale programs and complex client or stakeholder relationships.
Expertise in the digital advertising landscape and related technologies.
Expertise in programmatic media planning inclusive of but not limited to CTV, PG and PMP deals, and data partners.
Familiarity with Google Campaign Manager, DV360, TTD, LinkedIn Campaign Manager, Adobe Analytics, Tableau or similar ad tech and BI tools is a plus.
Familiarity with the execution of digital advertising campaigns.
Outstanding interpersonal skills, relationship builder.
Strong experience developing operational workflows.
Comfort with business analytics and producing data-driven insights and reporting.
For positions in California (outside of the Bay Area), we offer a base pay of $88,300 - $145,700, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs (subject to eligibility requirements).
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
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We are seeking a dynamic Digital Acquisition Strategist who wants to be a part of our fast-paced, groundbreaking Digital Acquisitions Strategy and Operations team (DASO). We are seeking an individual who has a proven track record for managing complex operations while building exceptional relationships. This person will act as part of the client-facing arm of DASO, advocating for internal client needs and keeping them up to date with actionable insights into campaign performance. They will help define strategies for digital acquisitions and drive cross-team execution of successful digital campaigns on behalf of their stakeholders.
The ideal candidate has extensive experience in media planning relationship management and running operationally complex programs. They have a proven track record of meeting campaign goals and achieving excellent client satisfaction. They have programmatic media expertise and familiarity in at least one or more areas within the digital advertising landscape (paid social ads, analytics and attribution).
What you get to do in this role:
Partner with other Digital Strategists, Brand Marketing teams, and other internal teams at SN to understand their digital needs and best metrics for success.
Support translating business goals into digital media strategy with an emphasis on programmatic media.
Assist in the development of digital media plans and playbooks for optimal targeting, bidding and inventory strategy.
Partner with Ad Ops on workflow for campaign orders and tracking in Campaign Manager (GCM) and other platforms.
Work with external partners such as ad technology companies and ad agencies to facilitate marketing needs and evolve digital media strategy.
Own process of obtaining all creative and tracking assets needed to launch campaigns.
Work with internal stakeholders and Ad Ops for campaign optimizations and developing best practices.
Provide scorecards to management team and own campaign maintenance report and other detailed reports related to the forecasting and performance of campaigns.
Develop and deliver weekly health reports/check-ins, monthly summaries and QBRs for clients.
Partner with finance for PR/PO and Invoicing reconciliation.
Qualifications:
5+ years of digital marketing/program management experience.
Experience running large scale programs and complex client or stakeholder relationships.
Expertise in the digital advertising landscape and related technologies.
Expertise in programmatic media planning inclusive of but not limited to CTV, PG and PMP deals, and data partners.
Familiarity with Google Campaign Manager, DV360, TTD, LinkedIn Campaign Manager, Adobe Analytics, Tableau or similar ad tech and BI tools is a plus.
Familiarity with the execution of digital advertising campaigns.
Outstanding interpersonal skills, relationship builder.
Strong experience developing operational workflows.
Comfort with business analytics and producing data-driven insights and reporting.
For positions in California (outside of the Bay Area), we offer a base pay of $88,300 - $145,700, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs (subject to eligibility requirements).
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
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