Liberty Mutual
Senior Marketing Manager, Cross Segment / Distribution Strategy
Liberty Mutual, Boston, Massachusetts, us, 02298
Pay Philosophy
The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.Description
Do you want to be a member of an award-winning marketing team nestled inside a Fortune 100 company? Do you love marketing strategy and want to help deliver against key business priorities each year? Come join our Global Risk Solutions (GRS) North America Marketing team to support our commercial insurance organization that serves the insurance and risk management needs of businesses of every size in the U.S. and across the globe.As a Senior Marketing Manager, you will partner with marketing colleagues within GRS and across the Enterprise, field distribution leaders, business segment leaders, external partners and other cross-functional teams throughout GRS, to develop and deploy marketing strategies, approaches, programs, campaigns and channel executions that align to key business priorities and help activate our One-GRS messages and strategies.The GRS marketing team works closely with North American leadership and Distribution strategy and operations to define business need to help develop our go-to-market plans. These plans are informed by market/regional insight, business/product priority, growth areas and market need that all align to the success of our brokers and clients within the commercial insurance space. In this role, you will help dive deeper into the needs of our Field Distribution organization and ensure we are delivering marketing support that directly reflects and meets the needs of our Field team. You will also partner across GRS to ensure our efforts within North America directly align to the priorities and goals at the GRS Global level. You will have exposure and responsibilities that span complex engagement strategies, creative development, print/digital messaging and execution, and results analysis. If you love complex marketing strategies and flawless execution, then this team is for you!It is an exciting time for GRS North America Marketing. We are rethinking the way we deliver our expertise and solutions to our partners by building effective marketing programs that deliver against key business priorities. If you are an innovative, creative, solution-oriented thinker who excels in working through the gray, and uses insights and analytics to stay grounded, please join us!ResponsibilitiesPlans, develops and implements marketing initiatives and activities that align to business goals associated with broker and client needs within the Distribution organization.Strategizes, organizes and coordinates the design and delivery of marketing programs and their communications to ensure accomplishment of sales, financial and budgetary goals.Acts as internal consultant to other marketing and distribution departments regarding best practices.Works with internal and external stakeholders to develop and implement communication programs and initiatives.Leads complex projects that have a high degree of cross-functional impact and visibility with a range of associated deliverables across many mediums (e.g. print, digital, experiential).Projects typically require buy-in and engagement from cross functional partners. Effectively builds consensus and alignment to gain commitment from partners for complex, interdependent projects.Exercises independent judgment in methods, techniques and evaluation criteria for obtaining results.Makes recommendations on business cases, assists in writing POVs.Works with manager and team to identify project/program requirements and helps develop effective marketing programs to deliver business results.Helps to identify best and new practices to drive the group’s efficiency, effectiveness, and quality.Helps to develop new initiatives and opportunities based on an understanding of the needs of the business.Establishes and evaluates metrics and performance benchmarks for all marketing communication programs.Demonstrates openness, logic and sound reasoning to address others’ concerns and gain support from cross-functional partners and Marketing leadership.Independently leads meetings with a variety of stakeholders, from marketing colleagues to senior or executive leadership.Effortlessly tailors messages to audience, including Marketing and Distribution leadership and cross-functional partners.Constructs presentations that are well-organized and support recommendations rooted in business need. Gains buy-in from stakeholders.Preferred QualificationsBachelor's degree (with a concentration in Marketing or Communications preferred) or equivalent experience required. MBA preferred.8+ years of relevant and progressively more responsible experience within a marketing-driven organization.Prior advertising agency experience preferred.Requires advanced working knowledge of all marketing areas and the ability to integrate them.Requires the combination of strategic planning, business knowledge, marketing and communications skills.Strong client/partner relationship building and support skills to ensure the needs of each stakeholder are met.Proven track record for data-driven marketing solutions rooted in a consultative approach.Ability to translate key business and marketplace insights into actionable strategies.Advanced experience using data, insights and creative analytics to tell a story and drive business decisions.Ability to work in a fast-paced environment and work on multiple priorities required.Strong detail orientation.Highly effective project management skills to drive cross-functional programs.Strong analytical, collaboration, organizational, and presentation skills.Excellent written and oral communication skills are required.Strong knowledge of relevant marketing technologies including creative project management software (e.g. WorkFront).Ability to plan and execute projects independently.Ability to collaborate with internal teams to deliver on shared goals.Proactively seeks to apply new tactics and job skills to enhance current role, educate colleagues, and improve broader team’s performance.Demonstrates understanding of internal organization and marketing impact on broader organization.Strong knowledge in MS Office suite products including PowerPoint.Travel10%QualificationsBachelor's degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required.MBA preferred.Minimum 8 years of relevant and progressively more responsible experience within a marketing-driven organization.Understanding of customer segmentation and management techniques, as well as the business and products supported and the regulations impacting them.Requires advanced working knowledge of all marketing areas and the ability to integrate them.Strong analytical, collaboration, organization, and presentation skills.Ability to work in a fast-paced environment and work on multiple priorities required.Strong detail orientation.Strong knowledge of relevant technologies.Strong project management experience.Excellent written and oral communication skills are required.Prior advertising agency experience preferred.Proactively seeks to apply new tactics and job skills to enhance current role, educate colleagues, and improve broader team’s performance.Demonstrates understanding of internal organization and marketing impact on broader organization.Leverages multiple sources of data in development and day to day work, triangulates data sources, effectively anticipates others questions and concerns on a given topic.About UsThis position may have in-office requirements depending on candidate location.As a purpose-driven organization, Liberty Mutual is committed to fostering an environment where employees from all backgrounds can build long and meaningful careers. Through strong relationships, comprehensive benefits and continuous learning opportunities, we seek to create an environment where employees can succeed, both professionally and personally.At Liberty Mutual, we believe progress happens when people feel secure. By providing protection for the unexpected and delivering it with care, we help people embrace today and confidently pursue tomorrow.We are proud to support a diverse, equitable and inclusive workplace, where all 45,000 employees feel a sense of community, belonging and can do their best work. Our seven Employee Resource Groups (ERGs) offer a centralized, open space to bring employees and allies together to connect, learn and engage.We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: https://LMI.co/BenefitsLiberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.Fair Chance NoticesCaliforniaSan FranciscoLos AngelesPhiladelphia
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The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.Description
Do you want to be a member of an award-winning marketing team nestled inside a Fortune 100 company? Do you love marketing strategy and want to help deliver against key business priorities each year? Come join our Global Risk Solutions (GRS) North America Marketing team to support our commercial insurance organization that serves the insurance and risk management needs of businesses of every size in the U.S. and across the globe.As a Senior Marketing Manager, you will partner with marketing colleagues within GRS and across the Enterprise, field distribution leaders, business segment leaders, external partners and other cross-functional teams throughout GRS, to develop and deploy marketing strategies, approaches, programs, campaigns and channel executions that align to key business priorities and help activate our One-GRS messages and strategies.The GRS marketing team works closely with North American leadership and Distribution strategy and operations to define business need to help develop our go-to-market plans. These plans are informed by market/regional insight, business/product priority, growth areas and market need that all align to the success of our brokers and clients within the commercial insurance space. In this role, you will help dive deeper into the needs of our Field Distribution organization and ensure we are delivering marketing support that directly reflects and meets the needs of our Field team. You will also partner across GRS to ensure our efforts within North America directly align to the priorities and goals at the GRS Global level. You will have exposure and responsibilities that span complex engagement strategies, creative development, print/digital messaging and execution, and results analysis. If you love complex marketing strategies and flawless execution, then this team is for you!It is an exciting time for GRS North America Marketing. We are rethinking the way we deliver our expertise and solutions to our partners by building effective marketing programs that deliver against key business priorities. If you are an innovative, creative, solution-oriented thinker who excels in working through the gray, and uses insights and analytics to stay grounded, please join us!ResponsibilitiesPlans, develops and implements marketing initiatives and activities that align to business goals associated with broker and client needs within the Distribution organization.Strategizes, organizes and coordinates the design and delivery of marketing programs and their communications to ensure accomplishment of sales, financial and budgetary goals.Acts as internal consultant to other marketing and distribution departments regarding best practices.Works with internal and external stakeholders to develop and implement communication programs and initiatives.Leads complex projects that have a high degree of cross-functional impact and visibility with a range of associated deliverables across many mediums (e.g. print, digital, experiential).Projects typically require buy-in and engagement from cross functional partners. Effectively builds consensus and alignment to gain commitment from partners for complex, interdependent projects.Exercises independent judgment in methods, techniques and evaluation criteria for obtaining results.Makes recommendations on business cases, assists in writing POVs.Works with manager and team to identify project/program requirements and helps develop effective marketing programs to deliver business results.Helps to identify best and new practices to drive the group’s efficiency, effectiveness, and quality.Helps to develop new initiatives and opportunities based on an understanding of the needs of the business.Establishes and evaluates metrics and performance benchmarks for all marketing communication programs.Demonstrates openness, logic and sound reasoning to address others’ concerns and gain support from cross-functional partners and Marketing leadership.Independently leads meetings with a variety of stakeholders, from marketing colleagues to senior or executive leadership.Effortlessly tailors messages to audience, including Marketing and Distribution leadership and cross-functional partners.Constructs presentations that are well-organized and support recommendations rooted in business need. Gains buy-in from stakeholders.Preferred QualificationsBachelor's degree (with a concentration in Marketing or Communications preferred) or equivalent experience required. MBA preferred.8+ years of relevant and progressively more responsible experience within a marketing-driven organization.Prior advertising agency experience preferred.Requires advanced working knowledge of all marketing areas and the ability to integrate them.Requires the combination of strategic planning, business knowledge, marketing and communications skills.Strong client/partner relationship building and support skills to ensure the needs of each stakeholder are met.Proven track record for data-driven marketing solutions rooted in a consultative approach.Ability to translate key business and marketplace insights into actionable strategies.Advanced experience using data, insights and creative analytics to tell a story and drive business decisions.Ability to work in a fast-paced environment and work on multiple priorities required.Strong detail orientation.Highly effective project management skills to drive cross-functional programs.Strong analytical, collaboration, organizational, and presentation skills.Excellent written and oral communication skills are required.Strong knowledge of relevant marketing technologies including creative project management software (e.g. WorkFront).Ability to plan and execute projects independently.Ability to collaborate with internal teams to deliver on shared goals.Proactively seeks to apply new tactics and job skills to enhance current role, educate colleagues, and improve broader team’s performance.Demonstrates understanding of internal organization and marketing impact on broader organization.Strong knowledge in MS Office suite products including PowerPoint.Travel10%QualificationsBachelor's degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required.MBA preferred.Minimum 8 years of relevant and progressively more responsible experience within a marketing-driven organization.Understanding of customer segmentation and management techniques, as well as the business and products supported and the regulations impacting them.Requires advanced working knowledge of all marketing areas and the ability to integrate them.Strong analytical, collaboration, organization, and presentation skills.Ability to work in a fast-paced environment and work on multiple priorities required.Strong detail orientation.Strong knowledge of relevant technologies.Strong project management experience.Excellent written and oral communication skills are required.Prior advertising agency experience preferred.Proactively seeks to apply new tactics and job skills to enhance current role, educate colleagues, and improve broader team’s performance.Demonstrates understanding of internal organization and marketing impact on broader organization.Leverages multiple sources of data in development and day to day work, triangulates data sources, effectively anticipates others questions and concerns on a given topic.About UsThis position may have in-office requirements depending on candidate location.As a purpose-driven organization, Liberty Mutual is committed to fostering an environment where employees from all backgrounds can build long and meaningful careers. Through strong relationships, comprehensive benefits and continuous learning opportunities, we seek to create an environment where employees can succeed, both professionally and personally.At Liberty Mutual, we believe progress happens when people feel secure. By providing protection for the unexpected and delivering it with care, we help people embrace today and confidently pursue tomorrow.We are proud to support a diverse, equitable and inclusive workplace, where all 45,000 employees feel a sense of community, belonging and can do their best work. Our seven Employee Resource Groups (ERGs) offer a centralized, open space to bring employees and allies together to connect, learn and engage.We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: https://LMI.co/BenefitsLiberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.Fair Chance NoticesCaliforniaSan FranciscoLos AngelesPhiladelphia
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