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Destify

SEO & CRO Manager

Destify, Lake In The Hills, Illinois, United States, 60156


Who We Are:

We are Destify! We focus on our people, our culture, and our technology. We have completely changed the way couples book their destination weddings by combining exceptional technology and service.

Who You Are:

A skilled Conversion Optimization and SEO Specialist

who will lead our efforts in optimizing key conversion points and enhancing our website's search engine performance. In this role, you will manage a small team and collaborate with cross-functional departments to drive lead generation, improve conversion rates, and boost organic search rankings.

What You Will Do:

Manage and optimize key conversion points on the website, including landing pages, calls-to-action (CTAs), and lead-generating forms.

Conduct A/B testing and continually measure the performance of CTAs, landing pages, and other conversion elements to identify opportunities for improvement.

Lead SEO initiatives, including on-page optimization, keyword research, and link-building strategies, to improve search engine rankings and drive organic traffic.

Manage a small team (1-3).

Collaborate with content creation, email marketing, and social media teams to optimize each conversion path and ensure a seamless user experience.

Analyze website analytics, heatmaps, and user behavior data to uncover insights and develop data-driven optimization strategies.

Implement conversion rate optimization techniques, such as progressive profiling, smart CTAs, and personalization, to improve lead-to-customer conversion rates.

Continuously seek opportunities to enhance the effectiveness of conversion optimization efforts and drive marketing-qualified leads for the sales team.

What Skills You Need:

Proven experience in conversion rate optimization, SEO, or a similar role.

Strong understanding of SEO best practices, website analytics, A/B testing, and data-driven decision-making.

Experience managing a small team, including setting goals, providing feedback, and fostering a collaborative environment.

Practical knowledge of tools such as Jira, GA4, VWO, Mouseflow, and Clickfunnels.

Excellent analytical, problem-solving, and project management skills.

Ability to collaborate effectively with cross-functional teams to achieve marketing objectives.

What is helpful to have:

EOS or Scaling Up

Entrepreneurial background

Why You Should Work Here:

Salary from $80,000-$100,000

Unlimited Paid Time Off Policy

Paid Parental Leave

Caribbean Travel Perks

Fully Remote

Full Benefits including Medical/Dental/Vision

401k with Company Match

Employment Notes:

Candidates should be authorized to accept employment in the US from any employer, should be willing to start within three weeks of accepting an offer, and should be able to work the same daily working hours as our Chicago office.

Destify is committed to providing equal employment opportunities regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

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