TikTok
Influencer Campaign Manager - SoundOn - Los Angeles
TikTok, Los Angeles, California, United States, 90079
Responsibilities:
Form holistic marketing plan to provide promotion visibility and motivation for music partnership team's deal signing, by leveraging all possible promotional levers involving in-platform and off-platform activities.
Design and execute influencer marketing plans. Work cross-functionally with A&R, Artist Partnerships and artist management teams to deliver content and influencer strategy for artists and music promotion campaigns, especially on TikTok.
Select and target the right segments of creators based on campaign needs. Specify campaign brief and design incentive plans to improve influencers' activeness on music promotion platforms. Identify and accumulate high-quality creators to improve campaign quality.
Analyze campaign data to make decisions during the full-cycle track promotion, and take care of track performance and evaluate campaign ROI.
Collaborate with product team to develop product-level solutions to improve creator participation and efficiency of creator marketing.
Minimum Qualifications:
Bachelor’s degree or relevant music industry experience.
3+ years experience at digital music technology companies, Digital Marketing agencies, or MCNs.
Good understanding of TikTok content ecosystem, influencer marketing and social media trends.
Excellent communication and relationship building skills and project management skills.
Excellent data analytical skills. We hope you have a data-driven operation mindset.
Ability to effectively collaborate cross-functionally and manage multiple tasks.
Ability to plan and deliver on tight deadlines and pay outstanding attention to detail.
Grounded, result-driven and self-motivated.
Preferred Qualifications:
Experience of music promotion is a plus.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
this link .
Job Information:The base salary range for this position in the selected city is $83600 - $192533 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:
100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match.
Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans.
Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.
10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
Mental and emotional health benefits through our EAP and Lyra.
A 401K company match, gym and cellphone service reimbursements.
For Los Angeles County (unincorporated) Candidates:Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
Exercising sound judgment.
#J-18808-Ljbffr
Form holistic marketing plan to provide promotion visibility and motivation for music partnership team's deal signing, by leveraging all possible promotional levers involving in-platform and off-platform activities.
Design and execute influencer marketing plans. Work cross-functionally with A&R, Artist Partnerships and artist management teams to deliver content and influencer strategy for artists and music promotion campaigns, especially on TikTok.
Select and target the right segments of creators based on campaign needs. Specify campaign brief and design incentive plans to improve influencers' activeness on music promotion platforms. Identify and accumulate high-quality creators to improve campaign quality.
Analyze campaign data to make decisions during the full-cycle track promotion, and take care of track performance and evaluate campaign ROI.
Collaborate with product team to develop product-level solutions to improve creator participation and efficiency of creator marketing.
Minimum Qualifications:
Bachelor’s degree or relevant music industry experience.
3+ years experience at digital music technology companies, Digital Marketing agencies, or MCNs.
Good understanding of TikTok content ecosystem, influencer marketing and social media trends.
Excellent communication and relationship building skills and project management skills.
Excellent data analytical skills. We hope you have a data-driven operation mindset.
Ability to effectively collaborate cross-functionally and manage multiple tasks.
Ability to plan and deliver on tight deadlines and pay outstanding attention to detail.
Grounded, result-driven and self-motivated.
Preferred Qualifications:
Experience of music promotion is a plus.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
this link .
Job Information:The base salary range for this position in the selected city is $83600 - $192533 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:
100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match.
Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans.
Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.
10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
Mental and emotional health benefits through our EAP and Lyra.
A 401K company match, gym and cellphone service reimbursements.
For Los Angeles County (unincorporated) Candidates:Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
Exercising sound judgment.
#J-18808-Ljbffr