Mattel
Manager Global Brand Marketing Product American Girl
Mattel, El Segundo, California, United States, 90245
Job Description
The Opportunity:
American Girl is hiring a Marketing Manager to work on the Global Brand Team (GBT), managing several product segments. Marketing serves as the connective tissue between other cross functional partners and key stakeholders such as design, development, finance, and our commercial and retail teams. The GBT is responsible for end-to-end product strategy, including line planning and P&L management. The Marketing Manager role will work closely with the Senior Manager and cross functional teams to bring American Girl products to market, owning and driving the business with a focus on product development, business strategy & day-to-day management.
What Your Impact Will Be:
Business Management:
Develop product strategy, positioning, consumer communication, product roll out plan, and demand creation plan for key initiatives. Contributor to long range planning for applicable areas.
Synthesize data analysis to achieve financial goals and shape product strategies (set targets, high-level forecasting, consumer insights etc.)
Contribute to company-wide and senior management presentations.
Assist in delivering top and bottom-line results including managing product plans, cost savings, product improvement efforts, and inventory management.
Line Planning & Management:
Work closely with the Product Design, Packaging, Development teams to bring innovative and compelling toys to market on time and on budget.
Manage margin targets and line plans from initiation to completion with cohesive hand off to commercial team.
Work closely with supply chain team on planning/timing for product retirements.
Manage key product line tools, including internal and external documents.
Present product strategy framework during key internal and external reviews.
Marketing Strategy and Execution:
Develop marketing strategic framework for applicable lines.
Provide brand and product direction in creative brief development and high-profile marketing efforts.
Develop demand creation plan and product priorities.
Team Leadership:
Manage 1 team member. Lead and develop staff to deliver business objectives and financials.
Provide regular training and feedback across all aspects of the business to guide report along their career.
Qualifications:
What We’re Looking For:
6+ years (4+ years with MBA) experience in marketing, preferably in product development, or in a retail or consumer driven company.
Thorough understanding of marketing mix and KPIs.
Nimble and flexible thinking, ability to quickly learn and apply new ways of thinking.
Excellent analytical and project management skills.
Strong interpersonal skills with the ability to build solid collaborative relationships and drive team culture.
Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel.
The annual base salary range for this position is between $120,000 and $145,000.**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.
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The Opportunity:
American Girl is hiring a Marketing Manager to work on the Global Brand Team (GBT), managing several product segments. Marketing serves as the connective tissue between other cross functional partners and key stakeholders such as design, development, finance, and our commercial and retail teams. The GBT is responsible for end-to-end product strategy, including line planning and P&L management. The Marketing Manager role will work closely with the Senior Manager and cross functional teams to bring American Girl products to market, owning and driving the business with a focus on product development, business strategy & day-to-day management.
What Your Impact Will Be:
Business Management:
Develop product strategy, positioning, consumer communication, product roll out plan, and demand creation plan for key initiatives. Contributor to long range planning for applicable areas.
Synthesize data analysis to achieve financial goals and shape product strategies (set targets, high-level forecasting, consumer insights etc.)
Contribute to company-wide and senior management presentations.
Assist in delivering top and bottom-line results including managing product plans, cost savings, product improvement efforts, and inventory management.
Line Planning & Management:
Work closely with the Product Design, Packaging, Development teams to bring innovative and compelling toys to market on time and on budget.
Manage margin targets and line plans from initiation to completion with cohesive hand off to commercial team.
Work closely with supply chain team on planning/timing for product retirements.
Manage key product line tools, including internal and external documents.
Present product strategy framework during key internal and external reviews.
Marketing Strategy and Execution:
Develop marketing strategic framework for applicable lines.
Provide brand and product direction in creative brief development and high-profile marketing efforts.
Develop demand creation plan and product priorities.
Team Leadership:
Manage 1 team member. Lead and develop staff to deliver business objectives and financials.
Provide regular training and feedback across all aspects of the business to guide report along their career.
Qualifications:
What We’re Looking For:
6+ years (4+ years with MBA) experience in marketing, preferably in product development, or in a retail or consumer driven company.
Thorough understanding of marketing mix and KPIs.
Nimble and flexible thinking, ability to quickly learn and apply new ways of thinking.
Excellent analytical and project management skills.
Strong interpersonal skills with the ability to build solid collaborative relationships and drive team culture.
Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel.
The annual base salary range for this position is between $120,000 and $145,000.**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.
#J-18808-Ljbffr