Hydrobuilder Holdings
Social Media Community Manager
Hydrobuilder Holdings, Los Angeles, California, United States, 90079
Job Title : Social Media Community Manager
Location:
Los Angeles, Hybrid with regular travel
Employment Type : Full-Time, Exempt
About HydroBuilder Holdings
Hydrobuilder Holdings (“HBH”) is at the forefront of the hydroponics and controlled environment agriculture industry, offering unparalleled expertise and a comprehensive suite of products, technology, and services. With a commitment to innovation, sustainability, and customer success, HBH empowers growers to maximize their yield and efficiency. Through a network of industry-leading brands and a dedication to quality and service, we provide the tools and knowledge necessary for our clients to thrive in an ever-evolving agricultural landscape. Join us in cultivating the future of agriculture with precision and passion.
Overview
We are seeking a Community Manager for HBH’s commercial brands division. As a natural networker, the Community Manager will advocate for the brand on social networks, actively engaging with the online community to connect with potential customers, boost brand awareness, and foster a positive brand image.
The successful candidate will be responsible for responding to comments and direct messages on social media, providing answers to questions, and offering customer support. They will also proactively foster a sense of community on social media platforms by crafting content that prompts engagement, coordinating contests, and producing other interactive content across our brand ecosystem.
Key Responsibilities
Social Media Campaigns: Set and implement social media and communication campaigns to align with marketing strategies.
Content Creation: Provide engaging content calendar/strategy for social media accounts in collaboration with the Creative team.
Customer Interaction: Respond to comments and customer queries in a timely manner, ensuring a positive customer experience.
Feedback Monitoring: Monitor and report on feedback and online reviews to inform future marketing strategies.
Event Participation: Organize and participate in events, both online and offline, to build community and boost brand awareness.
Cross-functional Coordination: Work closely with Marketing, PR, and Communications teams to ensure brand consistency across all platforms.
Trend Monitoring: Stay up-to-date with digital technology trends to keep the brand's social media presence cutting-edge.
Key Performance Indicators (KPIs)
Engagement Rate: Increase in engagement rate across social media platforms (likes, shares, comments, etc.).
Response Time: Average response time to comments and direct messages.
Customer Satisfaction: Improvement in customer satisfaction scores based on social media interactions.
Community Growth: Growth in the number of followers/subscribers on social media platforms.
Content Performance: Performance metrics for content (reach, impressions, and engagement).
Event Participation: Success metrics for community-driven events (participation, engagement, and feedback).
Key Challenges
Platform Evolution: Keeping up with rapidly changing social media algorithms and features.
Community Engagement: Maintaining high levels of engagement across diverse platforms with varying audience dynamics.
Crisis Management: Effectively managing and mitigating negative feedback or social media crises.
Resource Management: Balancing content creation and community management with limited resources.
Job Knowledge, Skills & Experience
Social Media Expertise: In-depth understanding of the latest trends, formats, and platform-specific nuances in social media.
Analytics Proficiency: Ability to identify and track relevant community metrics, interpret website traffic, and assess online customer engagement.
Creative Writing: Excellent writing skills with the ability to craft engaging and persuasive content.
Marketing Knowledge: Familiarity with online marketing channels and the broader digital marketing landscape.
Interpersonal Skills: Strong interpersonal and communication skills, with the ability to foster relationships within the community.
Time Management: Ability to work under pressure, manage workloads effectively, and meet deadlines.
Detail-Oriented: Keen eye for detail to ensure high-quality content and accurate reporting.
Experience: Minimum of 3 years’ experience managing client social channels, either in-house or within an agency setting.
Education: Bachelor’s degree in Communications or a related field.
Key Competencies
Creativity: Innovative approach to content creation and community engagement.
Adaptability: Ability to adjust strategies in response to changing social media trends and audience behavior.
Collaboration: Strong team player, able to work effectively with cross-functional teams.
Problem Solving: Quick and effective resolution of issues that arise in the community.
Organization: Strong organizational skills to manage multiple campaigns and community initiatives simultaneously.
Compensation
Base Salary: Starting at $70,000
Performance-Based Bonus: Based on achievement of specific KPIs.
Benefits
Comprehensive health, dental, and vision insurance.
401(k) plan with company match.
Paid time off and holidays.
Professional development and training opportunities.
Flexible work schedule and remote work options.
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Location:
Los Angeles, Hybrid with regular travel
Employment Type : Full-Time, Exempt
About HydroBuilder Holdings
Hydrobuilder Holdings (“HBH”) is at the forefront of the hydroponics and controlled environment agriculture industry, offering unparalleled expertise and a comprehensive suite of products, technology, and services. With a commitment to innovation, sustainability, and customer success, HBH empowers growers to maximize their yield and efficiency. Through a network of industry-leading brands and a dedication to quality and service, we provide the tools and knowledge necessary for our clients to thrive in an ever-evolving agricultural landscape. Join us in cultivating the future of agriculture with precision and passion.
Overview
We are seeking a Community Manager for HBH’s commercial brands division. As a natural networker, the Community Manager will advocate for the brand on social networks, actively engaging with the online community to connect with potential customers, boost brand awareness, and foster a positive brand image.
The successful candidate will be responsible for responding to comments and direct messages on social media, providing answers to questions, and offering customer support. They will also proactively foster a sense of community on social media platforms by crafting content that prompts engagement, coordinating contests, and producing other interactive content across our brand ecosystem.
Key Responsibilities
Social Media Campaigns: Set and implement social media and communication campaigns to align with marketing strategies.
Content Creation: Provide engaging content calendar/strategy for social media accounts in collaboration with the Creative team.
Customer Interaction: Respond to comments and customer queries in a timely manner, ensuring a positive customer experience.
Feedback Monitoring: Monitor and report on feedback and online reviews to inform future marketing strategies.
Event Participation: Organize and participate in events, both online and offline, to build community and boost brand awareness.
Cross-functional Coordination: Work closely with Marketing, PR, and Communications teams to ensure brand consistency across all platforms.
Trend Monitoring: Stay up-to-date with digital technology trends to keep the brand's social media presence cutting-edge.
Key Performance Indicators (KPIs)
Engagement Rate: Increase in engagement rate across social media platforms (likes, shares, comments, etc.).
Response Time: Average response time to comments and direct messages.
Customer Satisfaction: Improvement in customer satisfaction scores based on social media interactions.
Community Growth: Growth in the number of followers/subscribers on social media platforms.
Content Performance: Performance metrics for content (reach, impressions, and engagement).
Event Participation: Success metrics for community-driven events (participation, engagement, and feedback).
Key Challenges
Platform Evolution: Keeping up with rapidly changing social media algorithms and features.
Community Engagement: Maintaining high levels of engagement across diverse platforms with varying audience dynamics.
Crisis Management: Effectively managing and mitigating negative feedback or social media crises.
Resource Management: Balancing content creation and community management with limited resources.
Job Knowledge, Skills & Experience
Social Media Expertise: In-depth understanding of the latest trends, formats, and platform-specific nuances in social media.
Analytics Proficiency: Ability to identify and track relevant community metrics, interpret website traffic, and assess online customer engagement.
Creative Writing: Excellent writing skills with the ability to craft engaging and persuasive content.
Marketing Knowledge: Familiarity with online marketing channels and the broader digital marketing landscape.
Interpersonal Skills: Strong interpersonal and communication skills, with the ability to foster relationships within the community.
Time Management: Ability to work under pressure, manage workloads effectively, and meet deadlines.
Detail-Oriented: Keen eye for detail to ensure high-quality content and accurate reporting.
Experience: Minimum of 3 years’ experience managing client social channels, either in-house or within an agency setting.
Education: Bachelor’s degree in Communications or a related field.
Key Competencies
Creativity: Innovative approach to content creation and community engagement.
Adaptability: Ability to adjust strategies in response to changing social media trends and audience behavior.
Collaboration: Strong team player, able to work effectively with cross-functional teams.
Problem Solving: Quick and effective resolution of issues that arise in the community.
Organization: Strong organizational skills to manage multiple campaigns and community initiatives simultaneously.
Compensation
Base Salary: Starting at $70,000
Performance-Based Bonus: Based on achievement of specific KPIs.
Benefits
Comprehensive health, dental, and vision insurance.
401(k) plan with company match.
Paid time off and holidays.
Professional development and training opportunities.
Flexible work schedule and remote work options.
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