ANDERSEN CONSULTANTS
Email Marketing Manager with Microsoft experience
ANDERSEN CONSULTANTS, Redmond, Washington, United States, 98052
Job Description
Candidate Location Requirements: Onsite 1 day a week, Redmond, Washington
Support Email Strategy for a Free Product Suite and App Subscription (Family, Personal, Basic)
Objective:
Execute and optimize email campaigns. Product priorities may change as business priorities change:
Defender (or similar app)
Develop a welcome email and onboarding emails (Days 3, 7, 30) for the SSO segment.
Create unique welcomes for subscribers vs. non-subscribers.
Designer (or similar app)
Develop a second welcome email and onboarding emails (Days 3, 7, 30).
Optimize the first welcome email based on the Journey Lead’s learning plan.
Free Product Suite
Optimize and rebuild welcome emails and onboarding emails (Days 3, 7, 30).
Develop a strategy to determine which products deserve a welcome email and when other nurturing email programs (e.g., product launches) are more appropriate.
App Paid Subscription
Support all Paid email program efforts as directed by the Journey Lead.
Execute learning plan developed by journey lead as well as perform ongoing optimization.
Create monthly summary slides for the journey leads around campaigns performance including reach, opens, clicks and GA’s.
Maintain walking-deck and all-up campaign summary tracker of all campaigns for the fiscal including reach, CTR, and GA’s.
Reviewing each campaign for completeness, adherence to objectives, and projected impact.
Coordinating approval process for each of the campaigns (Privacy, Legal, Brand and key stakeholders).
Coordinate with TCS on the creation of the campaigns as well as final approval prior to launch.
Basic analytics for campaign performance (delivered, open and CTR, GA).
Candidate Requirements
Years of Experience Required: 9+ overall years of experience in email marketing/marketing.
Best vs. Average: The ideal resume would contain significant experience with consumer and email marketing. The best candidate is detail-oriented, excellent at prioritization, and a self-starter.
Top 3 Hard Skills Required + Years of Experience
Minimum 8 years experience with creating and deploying email marketing strategy and campaigns to consumers.
Minimum 5 years experience with Figma.
Minimum 5 years experience with marketing for large enterprise companies.
Typical Day in the Role
Purpose of the Team: The purpose of this team is supporting all consumer email campaigns for a large enterprise tech company.
Key projects: This role will contribute to supporting the email strategy for the product and application team. The role will work with Go To Market partners on strategy and execution, work with Integrated Marketing Campaign teams on creative and brand messaging for consumers. They will work with GTM to approve copy, then work in Figma to finish the visual design of the email with designers, ensure emails release on time, then report on campaigns afterwards. The role will support the entire email campaign lifecycle and work with executives on the customer journey, creating summaries and Monthly Business Reviews for campaign performance. They will coordinate with legal, privacy teams, brand, and other key stakeholders to launch critical emails.
Job Type:
Contract
Pay:
$60.00 - $65.00 per hour
Expected hours:
40 per week
Benefits:
401(k)
Dental insurance
Health insurance
Vision insurance
Schedule:
Monday to Friday
Ability to Commute:
Redmond, WA 98052 (Required)
Ability to Relocate:
Redmond, WA 98052: Relocate before starting work (Required)
Work Location:
In person
#J-18808-Ljbffr
Candidate Location Requirements: Onsite 1 day a week, Redmond, Washington
Support Email Strategy for a Free Product Suite and App Subscription (Family, Personal, Basic)
Objective:
Execute and optimize email campaigns. Product priorities may change as business priorities change:
Defender (or similar app)
Develop a welcome email and onboarding emails (Days 3, 7, 30) for the SSO segment.
Create unique welcomes for subscribers vs. non-subscribers.
Designer (or similar app)
Develop a second welcome email and onboarding emails (Days 3, 7, 30).
Optimize the first welcome email based on the Journey Lead’s learning plan.
Free Product Suite
Optimize and rebuild welcome emails and onboarding emails (Days 3, 7, 30).
Develop a strategy to determine which products deserve a welcome email and when other nurturing email programs (e.g., product launches) are more appropriate.
App Paid Subscription
Support all Paid email program efforts as directed by the Journey Lead.
Execute learning plan developed by journey lead as well as perform ongoing optimization.
Create monthly summary slides for the journey leads around campaigns performance including reach, opens, clicks and GA’s.
Maintain walking-deck and all-up campaign summary tracker of all campaigns for the fiscal including reach, CTR, and GA’s.
Reviewing each campaign for completeness, adherence to objectives, and projected impact.
Coordinating approval process for each of the campaigns (Privacy, Legal, Brand and key stakeholders).
Coordinate with TCS on the creation of the campaigns as well as final approval prior to launch.
Basic analytics for campaign performance (delivered, open and CTR, GA).
Candidate Requirements
Years of Experience Required: 9+ overall years of experience in email marketing/marketing.
Best vs. Average: The ideal resume would contain significant experience with consumer and email marketing. The best candidate is detail-oriented, excellent at prioritization, and a self-starter.
Top 3 Hard Skills Required + Years of Experience
Minimum 8 years experience with creating and deploying email marketing strategy and campaigns to consumers.
Minimum 5 years experience with Figma.
Minimum 5 years experience with marketing for large enterprise companies.
Typical Day in the Role
Purpose of the Team: The purpose of this team is supporting all consumer email campaigns for a large enterprise tech company.
Key projects: This role will contribute to supporting the email strategy for the product and application team. The role will work with Go To Market partners on strategy and execution, work with Integrated Marketing Campaign teams on creative and brand messaging for consumers. They will work with GTM to approve copy, then work in Figma to finish the visual design of the email with designers, ensure emails release on time, then report on campaigns afterwards. The role will support the entire email campaign lifecycle and work with executives on the customer journey, creating summaries and Monthly Business Reviews for campaign performance. They will coordinate with legal, privacy teams, brand, and other key stakeholders to launch critical emails.
Job Type:
Contract
Pay:
$60.00 - $65.00 per hour
Expected hours:
40 per week
Benefits:
401(k)
Dental insurance
Health insurance
Vision insurance
Schedule:
Monday to Friday
Ability to Commute:
Redmond, WA 98052 (Required)
Ability to Relocate:
Redmond, WA 98052: Relocate before starting work (Required)
Work Location:
In person
#J-18808-Ljbffr