Acosta
Retail Media Programmatic Senior Specialist
Acosta, Scottsdale, Arizona, us, 85261
DESCRIPTION
You will
manage client relationships
by understanding their goals, providing strategic recommendations, leading
meetings, and creating proposals . Additionally, you will work closely with internal teams to align campaign strategies, communicate performance updates, and stay current with industry trends.
This position requires
4-6 years
of experience
managing programmatic spending ,
proficiency in performance marketing, and familiarity with various ad technologies and retail media solutions . Strong communication, collaboration, and multitasking skills are essential.
RESPONSIBILITIES
Retail Media Strategy:
Develop and execute retail
media strategies
aligned with overall business goals , focusing on driving sales and increasing visibility.
Build and maintain strong relationships with key stakeholders, including
media agencies, client teams, retailer partners, and ad technology partners .
Collaborate with
cross-functional teams , including brand management, product, and integrated marketing to align advertising strategies with overall business objectives.
Create proposals and presentations
to represent solutions designed around client goals.
Serve as the
main point of contact
for retail clients. Lead client meetings to understand client needs.
Be able to work independently and as a team to drive client success.
Campaign Management:
Oversee
end-to-end execution of digital advertising campaigns on demand-side platforms (DSPs).
Optimize campaign performance
by analyzing data, adjusting targeting parameters, and ensuring efficient spending.
Analyze campaign performance
metrics (NTB, Sales, CTR, etc.) and provide actionable insights.
Monitor spending
and adjust as needed to achieve campaign goals.
Collaborate
with creative teams to develop compelling ad creatives.
Identify opportunities to streamline processes and create supporting documentation.
Support
post-campaign analysis , providing recommendations to promote repeat business.
Optimization & Performance Monitoring:
Provide regular
reporting and insights on campaign performance
to stakeholders and clients.
Conduct A/B testing and experiment with different advertising approaches to identify successful strategies.
Identify opportunities for upselling and cross-selling , inclusive of improvement and innovation, proactively implementing changes to drive performance and efficiency.
Monitor
competitors'
advertising strategies and industry trends, recommending adjustments to maintain a competitive advantage.
Industry Knowledge & Proficiency:
Familiarity with DSPs (e.g., Google DV360, The Trade Desk, Amazon DSP).
Understand programmatic buying, real-time bidding, and audience segmentation.
Troubleshoot technical issues related to ad serving and tracking.
Familiarity with one or more retail media solutions ( Amazon, Walmart, Target/Roundel, Instacart ) and associated ad technology (AMC, Criteo, Citrus Ads, Skai) and adapt recommendations based on advertiser needs.
Stay current with industry trends , algorithm updates, and competitive landscape to proactively adapt strategies; help develop competitive analysis as needed.
Undertake additional responsibilities as needed to support team and client requirements.
QUALIFICATIONS
4-6 years of experience
in managing programmatic spending across a retail media platform (Amazon DSP, Trade Desk, Google DV 360, Yahoo DSP) with a track record of achieving client objectives.
Proficiency in
performance marketing, conversion optimization, and online customer acquisition.
Understanding of SEM to pair with Programmatic.
Experience with
ad technology that supports retail media solutions , such as Skai, Pacvue, Hellium10, Analytic Index, and Amazon Marketing Cloud.
An
exceptional eye for detail, analytical and ability to solve problems
given the fast-paced nature of our division, and the aptitude to multitask.
Strong communication and team collaboration skills, with the ability to operate in a client-facing role across diverse client groups.
Command of essential Microsoft Office applications, and
Excel with the ability to use formulas, functions, and pivot tables at an advanced level.
Adept in
project and campaign management
across concurrent clients and campaigns.
Strong verbal and written communication.
Comfortable leading and presenting
recommendations to clients.
Nurture
collaborative relationships , and a collaborative and curious spirit.
Work and resolve issues cross-functionally.
Manage
multiple priorities
and concurrent deadlines.
Work Environment and Physical Requirements
The work environment characteristics described are representative of those an employee may encounter while performing the essential functions of this job. Job may require moderate physical effort including lifting materials and equipment weighing less than 50 pounds. This position involves viewing a computer monitor for more than 30% of the time. Personal protective equipment may need to be worn. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
ABOUT US
Acosta and Mosaic are the sales and marketing powerhouses behind the most recognized and proven brands with top retailers in the United States and Canada. We offer flexible services that maximize efficiency. Acosta has the talent and technology to build data-, reach- and relationship-driven strategies to execute those strategies, and the tools to monitor, track and optimize metrics-based results for customers and retailers.
Acosta et Mosaic
sont les
forces motrices
en matière de
ventes et de marketing
derrière les marques les plus reconnues et éprouvées auprès des principaux détaillants aux États-Unis et au Canada. Nous proposons des services flexibles qui maximisent l’efficacité. Acosta possède le talent et la technologie nécessaires pour élaborer des stratégies axées sur les données, la portée et les relations, afin de mettre en œuvre ces stratégies, ainsi que les outils pour surveiller, suivre et optimiser les résultats basés sur les indicateurs pour les clients et les détaillants.
Acosta et ses filiales
sont des employeurs offrant
l’égalité des chances . Nous nous engageons à fournir des
aménagements pour les personnes handicapées . Si vous avez besoin d’un aménagement, nous travaillerons avec vous pour répondre à vos besoins, dans la mesure requise par la loi.
#J-18808-Ljbffr
You will
manage client relationships
by understanding their goals, providing strategic recommendations, leading
meetings, and creating proposals . Additionally, you will work closely with internal teams to align campaign strategies, communicate performance updates, and stay current with industry trends.
This position requires
4-6 years
of experience
managing programmatic spending ,
proficiency in performance marketing, and familiarity with various ad technologies and retail media solutions . Strong communication, collaboration, and multitasking skills are essential.
RESPONSIBILITIES
Retail Media Strategy:
Develop and execute retail
media strategies
aligned with overall business goals , focusing on driving sales and increasing visibility.
Build and maintain strong relationships with key stakeholders, including
media agencies, client teams, retailer partners, and ad technology partners .
Collaborate with
cross-functional teams , including brand management, product, and integrated marketing to align advertising strategies with overall business objectives.
Create proposals and presentations
to represent solutions designed around client goals.
Serve as the
main point of contact
for retail clients. Lead client meetings to understand client needs.
Be able to work independently and as a team to drive client success.
Campaign Management:
Oversee
end-to-end execution of digital advertising campaigns on demand-side platforms (DSPs).
Optimize campaign performance
by analyzing data, adjusting targeting parameters, and ensuring efficient spending.
Analyze campaign performance
metrics (NTB, Sales, CTR, etc.) and provide actionable insights.
Monitor spending
and adjust as needed to achieve campaign goals.
Collaborate
with creative teams to develop compelling ad creatives.
Identify opportunities to streamline processes and create supporting documentation.
Support
post-campaign analysis , providing recommendations to promote repeat business.
Optimization & Performance Monitoring:
Provide regular
reporting and insights on campaign performance
to stakeholders and clients.
Conduct A/B testing and experiment with different advertising approaches to identify successful strategies.
Identify opportunities for upselling and cross-selling , inclusive of improvement and innovation, proactively implementing changes to drive performance and efficiency.
Monitor
competitors'
advertising strategies and industry trends, recommending adjustments to maintain a competitive advantage.
Industry Knowledge & Proficiency:
Familiarity with DSPs (e.g., Google DV360, The Trade Desk, Amazon DSP).
Understand programmatic buying, real-time bidding, and audience segmentation.
Troubleshoot technical issues related to ad serving and tracking.
Familiarity with one or more retail media solutions ( Amazon, Walmart, Target/Roundel, Instacart ) and associated ad technology (AMC, Criteo, Citrus Ads, Skai) and adapt recommendations based on advertiser needs.
Stay current with industry trends , algorithm updates, and competitive landscape to proactively adapt strategies; help develop competitive analysis as needed.
Undertake additional responsibilities as needed to support team and client requirements.
QUALIFICATIONS
4-6 years of experience
in managing programmatic spending across a retail media platform (Amazon DSP, Trade Desk, Google DV 360, Yahoo DSP) with a track record of achieving client objectives.
Proficiency in
performance marketing, conversion optimization, and online customer acquisition.
Understanding of SEM to pair with Programmatic.
Experience with
ad technology that supports retail media solutions , such as Skai, Pacvue, Hellium10, Analytic Index, and Amazon Marketing Cloud.
An
exceptional eye for detail, analytical and ability to solve problems
given the fast-paced nature of our division, and the aptitude to multitask.
Strong communication and team collaboration skills, with the ability to operate in a client-facing role across diverse client groups.
Command of essential Microsoft Office applications, and
Excel with the ability to use formulas, functions, and pivot tables at an advanced level.
Adept in
project and campaign management
across concurrent clients and campaigns.
Strong verbal and written communication.
Comfortable leading and presenting
recommendations to clients.
Nurture
collaborative relationships , and a collaborative and curious spirit.
Work and resolve issues cross-functionally.
Manage
multiple priorities
and concurrent deadlines.
Work Environment and Physical Requirements
The work environment characteristics described are representative of those an employee may encounter while performing the essential functions of this job. Job may require moderate physical effort including lifting materials and equipment weighing less than 50 pounds. This position involves viewing a computer monitor for more than 30% of the time. Personal protective equipment may need to be worn. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
ABOUT US
Acosta and Mosaic are the sales and marketing powerhouses behind the most recognized and proven brands with top retailers in the United States and Canada. We offer flexible services that maximize efficiency. Acosta has the talent and technology to build data-, reach- and relationship-driven strategies to execute those strategies, and the tools to monitor, track and optimize metrics-based results for customers and retailers.
Acosta et Mosaic
sont les
forces motrices
en matière de
ventes et de marketing
derrière les marques les plus reconnues et éprouvées auprès des principaux détaillants aux États-Unis et au Canada. Nous proposons des services flexibles qui maximisent l’efficacité. Acosta possède le talent et la technologie nécessaires pour élaborer des stratégies axées sur les données, la portée et les relations, afin de mettre en œuvre ces stratégies, ainsi que les outils pour surveiller, suivre et optimiser les résultats basés sur les indicateurs pour les clients et les détaillants.
Acosta et ses filiales
sont des employeurs offrant
l’égalité des chances . Nous nous engageons à fournir des
aménagements pour les personnes handicapées . Si vous avez besoin d’un aménagement, nous travaillerons avec vous pour répondre à vos besoins, dans la mesure requise par la loi.
#J-18808-Ljbffr