Advanced Resource Managers Ltd
Performance Marketing Manager
Advanced Resource Managers Ltd, Boston, Massachusetts, us, 02298
Performance Marketing ManagerLocation:
LondonType:
PermanentSalary:
£80,000ARM are delighted to be supporting one of our clients with the recruitment of a Performance Marketing Manager on a permanent basis.The Performance Marketing Manager will take ownership of demand and new business lead-generation activities, working closely with the Business Development Team and external agencies to drive high-quality leads, utilising a complete marketing mix approach.Responsibilities:
Develop short-term and long-term demand strategy plans.Provide campaign management, delivery, and KPI reporting.Work collaboratively with the product marketing manager, vendor alliance team, and sales practice leads to identify target personas.Partner with the new business team leader to provide leads.Work with external web, SEO, PPC, and demand generation agencies to achieve the appropriate marketing reach and pipeline.Utilise data and results across all levels of the new business marketing and sales funnel, analyse performance of campaigns, monitor progress toward goals, and modify approach as needed.Leverage the marketing tech stack (Salesforce/Hubspot/Zoominfo/Google/Wordpress) to provide reporting, tracking, and accountability.Grow the team and manage a digital campaign specialist.Qualifications:
5+ years' experience in B2B Growth Marketing, focusing on early-stage growth.Proven track record of crafting marketing strategies and plans that drive leads that convert to pipeline and revenue.Expert in managing the B2B lead funnel, from lead MQL to SQL to opportunity to close.Proficient in using marketing automation platforms (e.g., HubSpot, Pardot) and CRM systems (e.g., Salesforce).Strong project management skills with the ability to coordinate and direct multiple stakeholders, messaging, prospect data, content assets mix, timing, and multi-channel campaign execution.Strategic understanding of lead scoring and data-driven with the ability to analyse and pull meaningful insights from quantitative and qualitative data.Experience partnering with external agencies and leading/influencing internal content and creative teams.Experience in planning and maintaining campaign budgets and proving value and ROI.
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LondonType:
PermanentSalary:
£80,000ARM are delighted to be supporting one of our clients with the recruitment of a Performance Marketing Manager on a permanent basis.The Performance Marketing Manager will take ownership of demand and new business lead-generation activities, working closely with the Business Development Team and external agencies to drive high-quality leads, utilising a complete marketing mix approach.Responsibilities:
Develop short-term and long-term demand strategy plans.Provide campaign management, delivery, and KPI reporting.Work collaboratively with the product marketing manager, vendor alliance team, and sales practice leads to identify target personas.Partner with the new business team leader to provide leads.Work with external web, SEO, PPC, and demand generation agencies to achieve the appropriate marketing reach and pipeline.Utilise data and results across all levels of the new business marketing and sales funnel, analyse performance of campaigns, monitor progress toward goals, and modify approach as needed.Leverage the marketing tech stack (Salesforce/Hubspot/Zoominfo/Google/Wordpress) to provide reporting, tracking, and accountability.Grow the team and manage a digital campaign specialist.Qualifications:
5+ years' experience in B2B Growth Marketing, focusing on early-stage growth.Proven track record of crafting marketing strategies and plans that drive leads that convert to pipeline and revenue.Expert in managing the B2B lead funnel, from lead MQL to SQL to opportunity to close.Proficient in using marketing automation platforms (e.g., HubSpot, Pardot) and CRM systems (e.g., Salesforce).Strong project management skills with the ability to coordinate and direct multiple stakeholders, messaging, prospect data, content assets mix, timing, and multi-channel campaign execution.Strategic understanding of lead scoring and data-driven with the ability to analyse and pull meaningful insights from quantitative and qualitative data.Experience partnering with external agencies and leading/influencing internal content and creative teams.Experience in planning and maintaining campaign budgets and proving value and ROI.
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