Robert Bosch Group
TAG MANAGEMENT SPECIALIST- DIGITAL MARKETING
Robert Bosch Group, San Francisco, California, United States, 94199
Full-timeLegal Entity: Robert Bosch Service Solutions - Costa Rica Sociedad AnonimaCompany Description
Company DescriptionBosch Service Solutions is a leading global supplier of Business Process Outsourcing for complex business processes and services. Using the latest technology and the Internet of Things, the Bosch division develops integrated and innovative service solutions in the areas of Mobility, Monitoring, and Customer Experience. Around 9,000 associates at 27 locations support national and international customers in more than 35 languages, primarily from the automotive, travel and transportation, and logistics sectors as well as information and communication technology.The Tag Management Specialist will play a key role in managing and optimizing the deployment of analytics, marketing, and tracking tags across our North American Bosch and Dremel digital properties. The ideal candidate will have a strong understanding of tag management systems (TMS), web analytics, and marketing technology platforms to ensure data accuracy, enhance performance, and support business goals.General Job ResponsibilitiesWork closely with marketing, analytics, and development teams to define tagging requirements for new initiatives.Create and maintain tags using Tag Management Systems (e.g., Google Tag Manager, Tealium).Implement, test, and optimize tags across web and mobile properties.Audit and validate tags for accuracy and data quality.Perform thorough quality assurance, troubleshooting issues related to tag firing, tracking discrepancies, or broken functionality using debugging and analytical tools to guarantee the accuracy and cleanliness of dataEnsure accurate tracking of digital marketing efforts, including media campaigns, conversions, and user interactionsDocument and communicate tag setups, changes, and best practices to stakeholders.Maintain consent management dialog to ensure compliance with local data protection laws.Qualifications
Bachelor degree in Marketing, Communications or Computer Science fieldsSkills/technical degree in marketing/digital is a plusOnline marketing, web analytics, developer experienceOne to five (1-5) years of experience in an analytics roleHands-on experience with tag management systems like Tealium or Google Tag ManagerExperience working with web analytics platforms (Google Analytics, Adobe Analytics).Knowledge of Consent Management Platforms (CMP) and privacy laws (GDPR, CCPA).Experience with A/B testing and personalization platforms (e.g., Optimizely).Strong project management and prioritization skillsAbility to drive consistently high-quality work under tight timeframesAbility to effectively communicate results in a concise mannerSoftware: Google Analytics / Power BI / Tealium / Structured Query Language /
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Company DescriptionBosch Service Solutions is a leading global supplier of Business Process Outsourcing for complex business processes and services. Using the latest technology and the Internet of Things, the Bosch division develops integrated and innovative service solutions in the areas of Mobility, Monitoring, and Customer Experience. Around 9,000 associates at 27 locations support national and international customers in more than 35 languages, primarily from the automotive, travel and transportation, and logistics sectors as well as information and communication technology.The Tag Management Specialist will play a key role in managing and optimizing the deployment of analytics, marketing, and tracking tags across our North American Bosch and Dremel digital properties. The ideal candidate will have a strong understanding of tag management systems (TMS), web analytics, and marketing technology platforms to ensure data accuracy, enhance performance, and support business goals.General Job ResponsibilitiesWork closely with marketing, analytics, and development teams to define tagging requirements for new initiatives.Create and maintain tags using Tag Management Systems (e.g., Google Tag Manager, Tealium).Implement, test, and optimize tags across web and mobile properties.Audit and validate tags for accuracy and data quality.Perform thorough quality assurance, troubleshooting issues related to tag firing, tracking discrepancies, or broken functionality using debugging and analytical tools to guarantee the accuracy and cleanliness of dataEnsure accurate tracking of digital marketing efforts, including media campaigns, conversions, and user interactionsDocument and communicate tag setups, changes, and best practices to stakeholders.Maintain consent management dialog to ensure compliance with local data protection laws.Qualifications
Bachelor degree in Marketing, Communications or Computer Science fieldsSkills/technical degree in marketing/digital is a plusOnline marketing, web analytics, developer experienceOne to five (1-5) years of experience in an analytics roleHands-on experience with tag management systems like Tealium or Google Tag ManagerExperience working with web analytics platforms (Google Analytics, Adobe Analytics).Knowledge of Consent Management Platforms (CMP) and privacy laws (GDPR, CCPA).Experience with A/B testing and personalization platforms (e.g., Optimizely).Strong project management and prioritization skillsAbility to drive consistently high-quality work under tight timeframesAbility to effectively communicate results in a concise mannerSoftware: Google Analytics / Power BI / Tealium / Structured Query Language /
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