FTI Consulting, Inc
Paid Media Specialist, Digital & Insights | Multiple Locations
FTI Consulting, Inc, Washington, District of Columbia, us, 20022
Paid Media Specialist, Digital & Insights | Multiple Locations
FTI Consulting is the world’s leading expert-driven consulting firm. Over the last 40 years, FTI Consulting experts have served as the trusted advisor to Fortune 500 companies and the world’s leading law and private equity firms when they are facing their greatest opportunities and challenges. Our strong performance and continued success are a direct reflection of the ambition, energy and commitment of our talented professionals across the globe to make a positive impact for our clients and communities.At FTI Consulting, you’ll work side-by-side with leaders who have shaped history, helping solve the biggest challenges making headlines today. From day one, you’ll be an integral part of a focused team where you can make a real impact. You’ll be surrounded by an open, collaborative culture that embraces diversity, recognition, professional development and, most importantly, you.Are you ready to make your impact?About the RoleWe are seeking a dynamic, creative and motivated Paid Media Specialist in Digital & Insights to drive client strategy and business objectives through digital communications. The successful candidate will be responsible for planning and executing multi-channel programs and their amplification and optimization. Working with the Digital & Insights team, the candidate will have a deep understanding of digital/social trends and platforms and their role in an integrated communications strategy. The candidate should have experience developing digital communications strategies and defining and measuring KPIs or OKRs.What You'll DoContribute to the strategy and implementation of digital campaigns for a variety of accounts across North America, including content creation, measurement and analytics, and paid media strategy and execution.Collaborate with other team members, including colleagues across other practices, on the research, execution, and measurement of integrated communication programs.Serve as one of the day-to-day practitioners on accounts, helping to project manage and deliver client work against timelines.Manage and launch paid media campaigns from start to finish, including budget planning, ad concepting, campaign trafficking, performance monitoring, and measurement.Participate in new business research and preparation of presentations.Assist with ongoing program measurement and lead campaign progress report development.Create deliverables for managers and project leads in a timely and efficient manner.How You’ll GrowDirect access to leadership with defined long-term career planning will ensure you continue to develop your skills as a paid media specialist. This position also allows the unique opportunity to partner with internal teams in various specialty areas to tackle a myriad of high visibility client challenges across industries. With an emphasis on a collaborative team approach, we all learn from each other as we share diverse perspectives and ways of working to best meet client challenges and continue to grow the firm.What You Will Need To SucceedBasic Qualifications2+ years of experience managing paid digital and social campaigns in an agency, professional services or corporate environment.Bachelor’s degree in Marketing, Communications or related field.Ability to travel to clients and to FTI office(s) as needed.Applicants must be currently authorized to work in the United States on a full-time basis; this position does not provide visa sponsorship.Preferred QualificationsConsulting and digital advocacy experience is a plus.Experience in holistic digital strategy, including social media content development and paid media across relevant platforms and communications channels, including but not limited to Google, Facebook, Instagram, YouTube, LinkedIn, Twitter, and similar channels.Experience with custom data targeting and data platforms (LiveRamp, etc.), ad buying platforms, influencer marketing and traditional media buying.Strong communications skills, including ability to successfully contribute to a fast-paced team environment and to be responsive to ever-changing sector and client needs.Ability to conduct research and contribute to development of client-ready recommendations.Experience gathering and analyzing social media conversation data to derive insights and tell a story.Knowledge of and experience with digital and social media measurement tools (e.g. Brandwatch, Sprinklr, Google Marketing Platform, Adobe Experience Cloud, Facebook Insights, etc.).About FTI ConsultingFTI Consulting is a global business advisory firm dedicated to helping clients with their most significant opportunities and challenges. With more than 8,000 employees located in 33 countries and territories, our broad and diverse bench of award-winning experts advise their clients when they are facing their most significant opportunities and challenges. At FTI Consulting, we embrace, cultivate and maintain a culture of diversity, inclusion & belonging, which are fundamental components to our core values. FTI Consulting is publicly traded on the New York Stock Exchange and has been recognized as one of the World’s Best Management Consulting Firms by Forbes. For more information, visit www.fticonsulting.com and connect with us on Instagram and LinkedIn.FTI Consulting is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, citizenship status, protected veteran status, religion, physical or mental disability, marital status, sex, sexual orientation, gender identity or expression, age, or any other basis protected by law, ordinance, or regulation.Compensation Disclosure: Actual compensation is determined based on a wide array of relevant factors including market considerations, business needs, and an individual’s location, skills, level of experience, and qualifications.Additional InformationJob Family/Level: Op Level 2 - Senior ConsultantExempt or Non-Exempt?: Exempt
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FTI Consulting is the world’s leading expert-driven consulting firm. Over the last 40 years, FTI Consulting experts have served as the trusted advisor to Fortune 500 companies and the world’s leading law and private equity firms when they are facing their greatest opportunities and challenges. Our strong performance and continued success are a direct reflection of the ambition, energy and commitment of our talented professionals across the globe to make a positive impact for our clients and communities.At FTI Consulting, you’ll work side-by-side with leaders who have shaped history, helping solve the biggest challenges making headlines today. From day one, you’ll be an integral part of a focused team where you can make a real impact. You’ll be surrounded by an open, collaborative culture that embraces diversity, recognition, professional development and, most importantly, you.Are you ready to make your impact?About the RoleWe are seeking a dynamic, creative and motivated Paid Media Specialist in Digital & Insights to drive client strategy and business objectives through digital communications. The successful candidate will be responsible for planning and executing multi-channel programs and their amplification and optimization. Working with the Digital & Insights team, the candidate will have a deep understanding of digital/social trends and platforms and their role in an integrated communications strategy. The candidate should have experience developing digital communications strategies and defining and measuring KPIs or OKRs.What You'll DoContribute to the strategy and implementation of digital campaigns for a variety of accounts across North America, including content creation, measurement and analytics, and paid media strategy and execution.Collaborate with other team members, including colleagues across other practices, on the research, execution, and measurement of integrated communication programs.Serve as one of the day-to-day practitioners on accounts, helping to project manage and deliver client work against timelines.Manage and launch paid media campaigns from start to finish, including budget planning, ad concepting, campaign trafficking, performance monitoring, and measurement.Participate in new business research and preparation of presentations.Assist with ongoing program measurement and lead campaign progress report development.Create deliverables for managers and project leads in a timely and efficient manner.How You’ll GrowDirect access to leadership with defined long-term career planning will ensure you continue to develop your skills as a paid media specialist. This position also allows the unique opportunity to partner with internal teams in various specialty areas to tackle a myriad of high visibility client challenges across industries. With an emphasis on a collaborative team approach, we all learn from each other as we share diverse perspectives and ways of working to best meet client challenges and continue to grow the firm.What You Will Need To SucceedBasic Qualifications2+ years of experience managing paid digital and social campaigns in an agency, professional services or corporate environment.Bachelor’s degree in Marketing, Communications or related field.Ability to travel to clients and to FTI office(s) as needed.Applicants must be currently authorized to work in the United States on a full-time basis; this position does not provide visa sponsorship.Preferred QualificationsConsulting and digital advocacy experience is a plus.Experience in holistic digital strategy, including social media content development and paid media across relevant platforms and communications channels, including but not limited to Google, Facebook, Instagram, YouTube, LinkedIn, Twitter, and similar channels.Experience with custom data targeting and data platforms (LiveRamp, etc.), ad buying platforms, influencer marketing and traditional media buying.Strong communications skills, including ability to successfully contribute to a fast-paced team environment and to be responsive to ever-changing sector and client needs.Ability to conduct research and contribute to development of client-ready recommendations.Experience gathering and analyzing social media conversation data to derive insights and tell a story.Knowledge of and experience with digital and social media measurement tools (e.g. Brandwatch, Sprinklr, Google Marketing Platform, Adobe Experience Cloud, Facebook Insights, etc.).About FTI ConsultingFTI Consulting is a global business advisory firm dedicated to helping clients with their most significant opportunities and challenges. With more than 8,000 employees located in 33 countries and territories, our broad and diverse bench of award-winning experts advise their clients when they are facing their most significant opportunities and challenges. At FTI Consulting, we embrace, cultivate and maintain a culture of diversity, inclusion & belonging, which are fundamental components to our core values. FTI Consulting is publicly traded on the New York Stock Exchange and has been recognized as one of the World’s Best Management Consulting Firms by Forbes. For more information, visit www.fticonsulting.com and connect with us on Instagram and LinkedIn.FTI Consulting is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, citizenship status, protected veteran status, religion, physical or mental disability, marital status, sex, sexual orientation, gender identity or expression, age, or any other basis protected by law, ordinance, or regulation.Compensation Disclosure: Actual compensation is determined based on a wide array of relevant factors including market considerations, business needs, and an individual’s location, skills, level of experience, and qualifications.Additional InformationJob Family/Level: Op Level 2 - Senior ConsultantExempt or Non-Exempt?: Exempt
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