Krispy Kreme Doughnut Corporation
Manager, Global Licensing & Partnerships - 10004-Charlotte- NC - Hawkins (Charlo
Krispy Kreme Doughnut Corporation, Charlotte, North Carolina, United States, 28245
Since its founding in 1937, Krispy Kreme's focus has remained the same - making fresh doughnuts using our founder's original recipe. The brand's iconic Hot Light lets consumers know when doughnuts are being made in the shop so they can stop in and enjoy them hot, right off the line.The
Manager, Global Licensing & Partnerships
at Krispy Kreme will be responsible for managing strategic licensing and partnerships to support global innovation plans and drive revenue growth. Reporting to the Senior Manager of Global Brand Strategy, this individual must be experienced in brand management, business development, and can cultivate and maintain relationships with cross-functional team members and external partners. This team member will leverage their expertise to identify, negotiate, and execute licensing agreements and partnerships that align with Krispy Kreme's brand values and business goals.A TASTE OF WHAT YOU WILL BE DOING:Planning:Identify and evaluate potential partners and licensing opportunities to expand Krispy Kreme's brand presence and drive revenue growth.Collaborate with key stakeholders in identifying annual licensing revenue targets, and continuously track towards financial goals.Partner with key stakeholders and cross-functional partners to develop and update Krispy Kreme branded decks and sizzle reels to strengthen partnership proposals.Relationship Management:Cultivate and maintain strong relationships with current and potential partners, licensors, and stakeholders.Serve as the primary point of contact for all licensing and partnership inquiries and negotiations.Facilitate communication and feedback loops between global partners and internal team.Negotiation & Contract Management:Coordinate the drafting, review, and execution of licensing and partnership agreements, in conjunction with legal.Project Management:Partner with key stakeholders and cross-functional partners to drive alignment, successful execution, and overall communication of licensing and partnership initiatives.Facilitate regular meetings and updates with internal and external stakeholders to keep all relevant parties informed about updates, timelines, approvals, and marketing initiatives.Help ensure that all relevant teams within the organization (Strategy, Activation, Innovation) are aware of and understand the key terms of each license agreement to ensure successful execution.Work closely with brand partners and internal stakeholders on product development and creative approvals to ensure they meet brand standards and quality, in a timely manner.Continuously seek opportunities to enhance the efficiency and effectiveness of the licensing development and approval process.Monitor and manage project timelines, budgets, and deliverables.Monitor and manage the global licensing review process to ensure adoption and compliance.Reporting & Analysis:Provide regular updates to management on performance and impact of licensing and partnership activities.Track and report on the financial performance of licensing and partnership agreements.Analyze market trends and competitive landscapes to inform strategic decision-making and new license opportunities.Help shape the overall business strategy based on partner insights and industry knowledge.YOUR RECIPE FOR SUCCESS:Bachelor's degree in Marketing, Advertising, Business or related area.5+ years of experience in growth or strategic marketing, with a focus on partnerships and licensing management - Food & Beverage or QSR industry experience a plus.Proven track record of developing and implementing successful licensing and partnership initiatives.Exceptional communication and interpersonal skills.Ability to work collaboratively with internal and external key stakeholders (agencies, internal creative, innovation, etc.) to reach strategic goals.Ability to interface comfortably and effectively at all levels of the organization.Strong project management and organizational skills with the ability to manage multiple tasks, shift priorities, work under tight timelines, and react quickly to take advantage of real-time opportunities.Familiarity with international markets and cultural sensitivities is a plus.BENEFITS:Comprehensive benefits (medical, vision, and dental insurance).Employee discount program.401K plan.PTO and "dream" days.Company events.Education Reimbursement.Adoption Assistance.Life Insurance.FSA/HSA Plans.Pet Insurance.WHY KRISPY KREME?At Krispy Kreme, we focus on:Loving People:Our global culture is best captured by our Leadership Mix, a dozen behaviors that define how we work with one another across the world and give back to our communities.Belonging happens once each Krispy Kremer knows their bold authentic self is welcomed, dignified, and loved, where their wonderfully original identities flourish and thrive.Loving Communities:At Krispy Kreme, sharing joy is at the center of everything we do, and we strive to inspire this in our communities. Our brand purpose truly shines through our Acts of Joy and community fundraising initiatives.In the U.S., we have been donating unsold doughnuts to local food banks, with a goal of bringing a smile to our consumers as they enjoy a small, sweet treat.Loving Planet:We have been conducting a multi-year global GHG emissions assessment to establish an emissions baseline, using this foundation to soon set goals for greenhouse gas emission reductions.Krispy Kreme is an Equal Opportunity Employer:At Krispy Kreme, we believe that your originality sweetens our recipe. We value the diverse ingredients of the ethnicity, national origin, race, age, sex, gender, intersex, or veteran status of every individual. We strive for an inclusive culture that allows each of our peeps to bring their bold authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.About Krispy KremeHeadquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience.
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Manager, Global Licensing & Partnerships
at Krispy Kreme will be responsible for managing strategic licensing and partnerships to support global innovation plans and drive revenue growth. Reporting to the Senior Manager of Global Brand Strategy, this individual must be experienced in brand management, business development, and can cultivate and maintain relationships with cross-functional team members and external partners. This team member will leverage their expertise to identify, negotiate, and execute licensing agreements and partnerships that align with Krispy Kreme's brand values and business goals.A TASTE OF WHAT YOU WILL BE DOING:Planning:Identify and evaluate potential partners and licensing opportunities to expand Krispy Kreme's brand presence and drive revenue growth.Collaborate with key stakeholders in identifying annual licensing revenue targets, and continuously track towards financial goals.Partner with key stakeholders and cross-functional partners to develop and update Krispy Kreme branded decks and sizzle reels to strengthen partnership proposals.Relationship Management:Cultivate and maintain strong relationships with current and potential partners, licensors, and stakeholders.Serve as the primary point of contact for all licensing and partnership inquiries and negotiations.Facilitate communication and feedback loops between global partners and internal team.Negotiation & Contract Management:Coordinate the drafting, review, and execution of licensing and partnership agreements, in conjunction with legal.Project Management:Partner with key stakeholders and cross-functional partners to drive alignment, successful execution, and overall communication of licensing and partnership initiatives.Facilitate regular meetings and updates with internal and external stakeholders to keep all relevant parties informed about updates, timelines, approvals, and marketing initiatives.Help ensure that all relevant teams within the organization (Strategy, Activation, Innovation) are aware of and understand the key terms of each license agreement to ensure successful execution.Work closely with brand partners and internal stakeholders on product development and creative approvals to ensure they meet brand standards and quality, in a timely manner.Continuously seek opportunities to enhance the efficiency and effectiveness of the licensing development and approval process.Monitor and manage project timelines, budgets, and deliverables.Monitor and manage the global licensing review process to ensure adoption and compliance.Reporting & Analysis:Provide regular updates to management on performance and impact of licensing and partnership activities.Track and report on the financial performance of licensing and partnership agreements.Analyze market trends and competitive landscapes to inform strategic decision-making and new license opportunities.Help shape the overall business strategy based on partner insights and industry knowledge.YOUR RECIPE FOR SUCCESS:Bachelor's degree in Marketing, Advertising, Business or related area.5+ years of experience in growth or strategic marketing, with a focus on partnerships and licensing management - Food & Beverage or QSR industry experience a plus.Proven track record of developing and implementing successful licensing and partnership initiatives.Exceptional communication and interpersonal skills.Ability to work collaboratively with internal and external key stakeholders (agencies, internal creative, innovation, etc.) to reach strategic goals.Ability to interface comfortably and effectively at all levels of the organization.Strong project management and organizational skills with the ability to manage multiple tasks, shift priorities, work under tight timelines, and react quickly to take advantage of real-time opportunities.Familiarity with international markets and cultural sensitivities is a plus.BENEFITS:Comprehensive benefits (medical, vision, and dental insurance).Employee discount program.401K plan.PTO and "dream" days.Company events.Education Reimbursement.Adoption Assistance.Life Insurance.FSA/HSA Plans.Pet Insurance.WHY KRISPY KREME?At Krispy Kreme, we focus on:Loving People:Our global culture is best captured by our Leadership Mix, a dozen behaviors that define how we work with one another across the world and give back to our communities.Belonging happens once each Krispy Kremer knows their bold authentic self is welcomed, dignified, and loved, where their wonderfully original identities flourish and thrive.Loving Communities:At Krispy Kreme, sharing joy is at the center of everything we do, and we strive to inspire this in our communities. Our brand purpose truly shines through our Acts of Joy and community fundraising initiatives.In the U.S., we have been donating unsold doughnuts to local food banks, with a goal of bringing a smile to our consumers as they enjoy a small, sweet treat.Loving Planet:We have been conducting a multi-year global GHG emissions assessment to establish an emissions baseline, using this foundation to soon set goals for greenhouse gas emission reductions.Krispy Kreme is an Equal Opportunity Employer:At Krispy Kreme, we believe that your originality sweetens our recipe. We value the diverse ingredients of the ethnicity, national origin, race, age, sex, gender, intersex, or veteran status of every individual. We strive for an inclusive culture that allows each of our peeps to bring their bold authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.About Krispy KremeHeadquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience.
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