Deckers Brands
Director, UGG Strategy
Deckers Brands, California, Missouri, United States, 65018
At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
Job Title: Director, UGG StrategyReports to: Sr. Director, Strategy & Business Development
Location: Goleta – CA, Los Angeles - CA
The RoleBrand Strategy Development and Execution
Support the development, execution and measurement of a well-articulated, multi-year strategy for the UGG brand – leveraging strategic thought-structuring, business case development, external (category, competitor) and internal analysis, and presentation development
Support Board of Directors Meetings through thought partnership, presentation development and overall, end to end project management
Support the shaping of annual budget and development of investment theses behind major brand strategic initiatives
Strategic Initiatives Development and Execution
Support the identification, analysis and articulation of new growth opportunities for the brand leveraging internal and external (consumer, category and competitive) insights
Work closely with brand planning, consumer insights, and other cross-functional brand and regional partners to coordinate the offense on strategic initiatives
Market and Competitive Intelligence
Lead quarterly competitor review with broader corporate strategy team of 1 UGG-relevant competitor – dissecting product, marketing and marketplace strategies and drawing recommendations and thought-starters for the ELT and UGG Leadership Team
Support ad-hoc deep dives into market sizing, competitor movements and category dynamics
Deckers Corporate Strategy Coordination and Support
Support the Senior Director of Corporate Strategy and Development through ‘connecting the dots’ between the UGG Strategy and Strategic Initiatives to the broader corporate strategy – tracking progress of strategic initiatives underpinning the UGG 5Y Brand Plan
Your Impact
The primary functions of this role, include but are not limited to:
Brand Strategy Development and Execution
Strategic Initiatives Project Management
Monthly and Quarterly Market and Competitive Insights
Deckers Corporate Strategy Coordination and Execution
Who You Are
Consumer Mindset – seamlessly link market intelligence and consumer trends and preferences, ensuring the UGG brand strategy reflects a consumer-centric approach
Vision: Inspired to challenge the status quo and to foster innovation
Collaboration: Excellent interpersonal and influencing skills, with the ability to form strong relationships and collaborate across many different functions and BUs / geographies
Organization: Ability to prioritize across many initiatives and oversee complex projects
Communication: Exceptional written and verbal communication and presentation skills
Critical Thinking: Skilled in data analytics with and hypothesis-led problem solving capabilities
We’d love to hear from people with
Overall Experience: 10+ years of experience in a combination of corporate strategy, brand strategy, management consulting, and operating roles within the retail sector
Industry Expertise: Experience within retail, footwear, apparel preferred
Strategy Execution: Experience in designing and executing on a multi-year strategy
Education: An MBA or other advanced degree is preferred – but not required
What We'll Give You
Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
Salary$205,000 - $220,000
The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment OpportunityDiversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
#J-18808-Ljbffr
Job Title: Director, UGG StrategyReports to: Sr. Director, Strategy & Business Development
Location: Goleta – CA, Los Angeles - CA
The RoleBrand Strategy Development and Execution
Support the development, execution and measurement of a well-articulated, multi-year strategy for the UGG brand – leveraging strategic thought-structuring, business case development, external (category, competitor) and internal analysis, and presentation development
Support Board of Directors Meetings through thought partnership, presentation development and overall, end to end project management
Support the shaping of annual budget and development of investment theses behind major brand strategic initiatives
Strategic Initiatives Development and Execution
Support the identification, analysis and articulation of new growth opportunities for the brand leveraging internal and external (consumer, category and competitive) insights
Work closely with brand planning, consumer insights, and other cross-functional brand and regional partners to coordinate the offense on strategic initiatives
Market and Competitive Intelligence
Lead quarterly competitor review with broader corporate strategy team of 1 UGG-relevant competitor – dissecting product, marketing and marketplace strategies and drawing recommendations and thought-starters for the ELT and UGG Leadership Team
Support ad-hoc deep dives into market sizing, competitor movements and category dynamics
Deckers Corporate Strategy Coordination and Support
Support the Senior Director of Corporate Strategy and Development through ‘connecting the dots’ between the UGG Strategy and Strategic Initiatives to the broader corporate strategy – tracking progress of strategic initiatives underpinning the UGG 5Y Brand Plan
Your Impact
The primary functions of this role, include but are not limited to:
Brand Strategy Development and Execution
Strategic Initiatives Project Management
Monthly and Quarterly Market and Competitive Insights
Deckers Corporate Strategy Coordination and Execution
Who You Are
Consumer Mindset – seamlessly link market intelligence and consumer trends and preferences, ensuring the UGG brand strategy reflects a consumer-centric approach
Vision: Inspired to challenge the status quo and to foster innovation
Collaboration: Excellent interpersonal and influencing skills, with the ability to form strong relationships and collaborate across many different functions and BUs / geographies
Organization: Ability to prioritize across many initiatives and oversee complex projects
Communication: Exceptional written and verbal communication and presentation skills
Critical Thinking: Skilled in data analytics with and hypothesis-led problem solving capabilities
We’d love to hear from people with
Overall Experience: 10+ years of experience in a combination of corporate strategy, brand strategy, management consulting, and operating roles within the retail sector
Industry Expertise: Experience within retail, footwear, apparel preferred
Strategy Execution: Experience in designing and executing on a multi-year strategy
Education: An MBA or other advanced degree is preferred – but not required
What We'll Give You
Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
Salary$205,000 - $220,000
The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment OpportunityDiversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
#J-18808-Ljbffr