Director, Digital Engagement Strategy

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.We are enjoying the flexibility of a hybrid work model, in which employees spend part of their week connecting with co-workers in our state-of-the-art headquarters. Located in the booming West Loop of downtown Chicago, it's set up to be a global hub that cultivates collaboration.Job Description:Identified digital customers spend at least twice as much per annum than those who are in non-digital relationships. We call them active users, and we have over 160m of them across 50+ markets across the globe, with an ambition to grow this to 250m by 2027. In doing so, we will become one of the largest consumer platforms in the world.This role will be a key driver in identifying how we can create more meaningful value for our customers being part of an active relationship with McDonald’s and sustainable growth for our business. Socializing regularly across our system at key touchpoints, it will support creating a compelling narrative that provides clarity of direction, as well as exciting and engaging our key stakeholders.More specifically, and a key priority, is one of the three key growth drivers behind the consumer platform strategy, the MyMcDonald’s Rewards program. One of the key responsibilities of this role will be becoming a key strategic thought partner in delivering this strategy to the global loyalty team. Importantly over the next circa 12 months, it will specifically lead a complex, multi-faceted program to build our long term loyalty partnership strategy.In the broadest sense, this individual will need to establish strong relationships with global teams and peers in markets, influencing key decision makers across the enterprise. As well as being a confident digital practitioner, we are looking for candidates with a track record of working in fast paced and complex environments. The role will report to the Snr Director of Digital Engagement Strategy, and manage a Snr Manager. Location is ideally Chicago, but global hubs and close proximity markets will be considered.What will my scope & accountabilities be?Support VP and Snr Director in evolving our consumer platform strategy to hit our 250m ambition by 2027, and extracting more value out of our active user relationships.Demonstrate thought leadership through demonstrable understanding of the digital landscape, that helps shape our future priorities with a beyond 3 year view.Lead the Next Gen Loyalty partnership strategy, with a specific focus on the go-to-market commercial model.Help build a compelling narrative that supports all our system touchpoints on our digital engagement strategy.Consider how we measure the health of broader digital business alongside our product and Insight colleagues.Build an initial framework model to support markets selecting and activating local partners.Be a supportive thought partner to the wider loyalty team and their specific areas of responsibility.Collaborate with product and tech teams on channels and programs which have active user opportunities.Support Snr Director and product teams prioritizing future capabilities to support ambition alongside wider business challenges.Be a strong member of the DES leadership team, alongside Snr Director and Director of Global Loyalty strategy.Qualifications:Skilled at working in a global and/or market capacity with a minimum of 7+ years marketing or digital experience.A digital expert, with demonstrable knowledge of the key themes driving progress in this space.Experience in loyalty program strategy and program management, is highly desirable.Strategic thinker, with strong enterprise thinking, including an ability to understand the impact of decisions on the wider business.Demonstrable execution success, with a heavy focus on attention to detail, and good judgement.Skilled in creative problem solving, identifying root cause of issues and independent thinking.Strong analytic and quantitative analysis skills. Passion for insight led innovation.Self-starter with a strong sense of initiative and accountability.Enthusiasm to promote the brand values of McDonald’s.Strong written and oral communication skills.Comfortable working in a fast-paced & deadline-driven environment.Additional Information:McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job.

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