Bristol Myers Squibb
Associate Director, Regional Marketing - Zeposia
Bristol Myers Squibb, Columbus, Ohio, United States, 43224
Working with UsChallenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.
Position Summary:The Associate Director, Regional Marketing, RMK role is a senior in-market position within the US commercial organization that will focus on commercial KOL engagement to gain insights into regional opportunities and provide a bridge between regional markets and headquarters, speaker development and refresher training for disease state (and product, when appropriate), and will support the execution of approved patient programs. Regional Marketing will liaise with other field-based professionals, within approved SOPs, including but not limited to RSDs, DMs, Market Access Account Executives and RMLs, as appropriate, in addition to home office-based colleagues in Marketing, Sales, Market Access and Medical Affairs, as appropriate. The position will report to the Director, Regional Marketing and be part of the US ZEPOSIA Marketing team.
Location:
Field (Ohio, West Virginia, Kentucky, Western Pennsylvania)
Key Responsibilities:
Establish BMS as a credible and trusted partner amongst the thought leaders
Engage with assigned KOLs and solicit feedback, as necessarySupports disease state or product, when appropriate conversations focused on key topicsExecutes physician engagement activities in the field and at key congresses
Advance Organizational Capabilities and Effectiveness by embedding the Regional Marketing function
Works with cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program executionProvides input and support in developing account plans for SalesProvides field-based training for Sales when needed
Speaker Program Management & Engagement
Develops physician speakers to provide high-quality speaker programs on disease state and product, when appropriateProvides refresher and follow up training to speakers on PRC-approved speaker materialsEnsures appropriate and compliant execution of speaker programsMonitors speaker performance at live programsProvides field-based training to speakers on speaker programs when needed
Conduct all aspects of business in compliance with BMS's values, policies, SOPs, and the laws, regulations and codes that apply to our business.
Qualifications & Experience:
Minimum 5 years of experience in one of the following: product marketing, field sales or medical affairsBachelors Degree RequiredMarketing, Sales Management, and/or launch experience strongly preferredExperience with thought leader engagement, ad boards and speaker's bureau strongly preferredProven ability to manage large geographical territoryDemonstrated ability to build productive stakeholder relationships and effectively meet their needsAbility to inform strategies, develop tactics and execute against strategic plans under short timelines that will help to achieve the desired goalsStrong business acumen. Understands market dynamics, business drivers, corporate goals and impact on strategyClinical knowledge and aptitude in complex disease states. Desire to continuously learn and improve by applying new knowledge and skills on the jobEffective verbal and written communication skills and organizational abilitiesSelf-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategyAbility to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plansHighly collaborative with the ability to manage multiple projects simultaneouslyWillingness to try different and novel ways to deal with work problems and opportunities.Business travel, by air or car, is regularly requiredWillingness to work evenings and select weekends is requiredRelocation not available
Uniquely Interesting Work, Life-changing CareersWith a single vision as inspiring as Transforming patients' lives through science, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.#J-18808-Ljbffr
Position Summary:The Associate Director, Regional Marketing, RMK role is a senior in-market position within the US commercial organization that will focus on commercial KOL engagement to gain insights into regional opportunities and provide a bridge between regional markets and headquarters, speaker development and refresher training for disease state (and product, when appropriate), and will support the execution of approved patient programs. Regional Marketing will liaise with other field-based professionals, within approved SOPs, including but not limited to RSDs, DMs, Market Access Account Executives and RMLs, as appropriate, in addition to home office-based colleagues in Marketing, Sales, Market Access and Medical Affairs, as appropriate. The position will report to the Director, Regional Marketing and be part of the US ZEPOSIA Marketing team.
Location:
Field (Ohio, West Virginia, Kentucky, Western Pennsylvania)
Key Responsibilities:
Establish BMS as a credible and trusted partner amongst the thought leaders
Engage with assigned KOLs and solicit feedback, as necessarySupports disease state or product, when appropriate conversations focused on key topicsExecutes physician engagement activities in the field and at key congresses
Advance Organizational Capabilities and Effectiveness by embedding the Regional Marketing function
Works with cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program executionProvides input and support in developing account plans for SalesProvides field-based training for Sales when needed
Speaker Program Management & Engagement
Develops physician speakers to provide high-quality speaker programs on disease state and product, when appropriateProvides refresher and follow up training to speakers on PRC-approved speaker materialsEnsures appropriate and compliant execution of speaker programsMonitors speaker performance at live programsProvides field-based training to speakers on speaker programs when needed
Conduct all aspects of business in compliance with BMS's values, policies, SOPs, and the laws, regulations and codes that apply to our business.
Qualifications & Experience:
Minimum 5 years of experience in one of the following: product marketing, field sales or medical affairsBachelors Degree RequiredMarketing, Sales Management, and/or launch experience strongly preferredExperience with thought leader engagement, ad boards and speaker's bureau strongly preferredProven ability to manage large geographical territoryDemonstrated ability to build productive stakeholder relationships and effectively meet their needsAbility to inform strategies, develop tactics and execute against strategic plans under short timelines that will help to achieve the desired goalsStrong business acumen. Understands market dynamics, business drivers, corporate goals and impact on strategyClinical knowledge and aptitude in complex disease states. Desire to continuously learn and improve by applying new knowledge and skills on the jobEffective verbal and written communication skills and organizational abilitiesSelf-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategyAbility to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plansHighly collaborative with the ability to manage multiple projects simultaneouslyWillingness to try different and novel ways to deal with work problems and opportunities.Business travel, by air or car, is regularly requiredWillingness to work evenings and select weekends is requiredRelocation not available
Uniquely Interesting Work, Life-changing CareersWith a single vision as inspiring as Transforming patients' lives through science, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.#J-18808-Ljbffr