Mews Systems
VP Growth
Mews Systems, Brockport, New York, United States,
It’s true. At Mews, we dream big. As a Hotel Tech unicorn valued at $1.2b, we’re propelling new-generation cloud technology within global hospitality. With our industry-leading property management solution, we’re enabling the world’s most revolutionary hospitality brands to accelerate their digital transformation.We’re on the lookout for ambitious, tenacious and passionate people who want to join the next generation of innovators and disrupt the hospitality industry with us. Sound good so far? Keep reading and tumble down the Mews rabbit hole...About the role
As the Head of Growth at Mews, you will play a pivotal role in driving the company's acquisition strategy, investment thesis and growth tactics across multiple regions and segments. You will leverage data-driven insights, experiment-driven approaches and creative strategies to maximise acquisition and engagement across all marketing channels.In partnership with the Marketing Leadership team, you will own the metrics across pipeline and conversion, and lead your team to drive the MQL, SQL, and opportunity pipeline targets. You will be responsible for measuring and guiding our multichannel spend by mastering attribution techniques.A successful candidate will have proven experience thinking outside the box, optimising the ad and channel mix, identifying new channels for growth, crafting compelling advertising campaigns, and enhancing overall buyer experiences. This role will report directly to the CMO and be highly visible throughout the entire organisation, acting as a mentor, advisor and coach.Your mission, should you choose to accept it:Up-level all parts of growth operations, from investment forecasting to pipeline attribution.Define and meticulously track KPIs and performance metrics, swiftly iterating strategies to optimise campaign effectiveness and achieve pipeline goals.Drive efficiency in budget allocation and program performance by evaluating campaign ROI and adjusting tactics as necessary.Spearhead strategic initiatives to align our go-to-market approach, fostering collaboration across teams and establishing streamlined processes for maximum efficiency.Expand the influence and scope of the Growth, Digital and Web Marketing team, fostering a culture of discipline, best practices, and consistency to drive scalability.Develop and execute comprehensive growth strategies to drive user acquisition, engagement, and revenue growth.Lead cross-functional teams to optimise the prospect journey and accelerate prospects through the funnel.Experiment with new channels, tactics, and initiatives to drive scalable growth and maximise ROI.Analyse data and metrics to identify trends, insights, and opportunities for optimisation.Prioritise and manage resources effectively to ensure the successful execution of multi-pronged growth programs.Communicate effectively and build trust with stakeholders at all levels of the organisation.Collaborate with product, marketing, and sales teams to align growth efforts with business objectives.Build a high-performing growth team across all digital channels.You’ll be a great fit if you bring a few of the below with you:Proven experience in a senior growth role, preferably in a fast-paced B2B technology environment.Strong operational and analytical skills with a data-driven and results-oriented mindset.Excellent leadership and communication skills to effectively lead cross-functional teams and influence senior leadership.In-depth knowledge of multichannel marketing, paid media, integrated campaigns, user acquisition and retention strategies.Familiarity with relevant tools and technologies for data analysis and growth optimisation.Experience building and developing high-performing web, digital, growth, operations, and/or demand generation teams.What’s in it for you?
Did you know that Mews was voted the Best PMS of 2024 and has previously held the title of Best Place to Work in Hotel Tech for two consecutive years? Most of that is down to our inspiring team, but part of it is because of some pretty amazing perks. As well as awesome colleagues and stimulating work, you'll get:Best-in-class Parental Leave Policy. At Mews, as the primary caregiver you get 6 months of fully paid parental leave, and as a secondary caregiver, you get 2 months of fully paid parental leave.Participation in the Company shares program.Flexible Benefits via the ThanksBen platform.Unlimited paid holiday.Wellness Wednesday's (once a month, the whole company enjoys a day where you can attend to your own well-being).Remote/flexible working.Monthly working from home allowance and a monthly healthcare insurance allowance.Regular team events and socials.Who is Mews?
We want to get to know you, so it’s only fair we tell you a little bit about ourselves first. Mews has been transforming hospitality since 2012. What began in a single hotel in Prague now powers thousands of hotels around the world.Since the beginning, Mews embraced being different. Mews is not simply a property management system, but a connected hospitality cloud with products across the hotel ecosystem and more integrations than anyone else.Powering over 5,000 customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses.Ranked 24th in the FT 1000 list of the fastest-growing European companies in 2021, Mews has been recognized as the Best PMS by industry peers at the HotelTechAwards in both 2020 and 2024.That’s what we do, but what about who we are? Mews’ culture is special and difficult to capture in words. You'll experience the freedom to be yourself and the ability to watch your ideas come to life. You’ll have an open line of communication and an open invitation to after-work drinks, be they virtual or in-person.To get more of an idea what life at Mews is like, check out our
Instagram .Everyone is welcome at Mews
To reimagine the art of hospitality, we need teams who represent our global and diverse customers and users. Our differences make Mews, so we welcome people of all backgrounds and identities to work with us.One very important note: don’t hold back! Even if you think you don’t meet 100% of the criteria listed in this job role, we still encourage you to apply.
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As the Head of Growth at Mews, you will play a pivotal role in driving the company's acquisition strategy, investment thesis and growth tactics across multiple regions and segments. You will leverage data-driven insights, experiment-driven approaches and creative strategies to maximise acquisition and engagement across all marketing channels.In partnership with the Marketing Leadership team, you will own the metrics across pipeline and conversion, and lead your team to drive the MQL, SQL, and opportunity pipeline targets. You will be responsible for measuring and guiding our multichannel spend by mastering attribution techniques.A successful candidate will have proven experience thinking outside the box, optimising the ad and channel mix, identifying new channels for growth, crafting compelling advertising campaigns, and enhancing overall buyer experiences. This role will report directly to the CMO and be highly visible throughout the entire organisation, acting as a mentor, advisor and coach.Your mission, should you choose to accept it:Up-level all parts of growth operations, from investment forecasting to pipeline attribution.Define and meticulously track KPIs and performance metrics, swiftly iterating strategies to optimise campaign effectiveness and achieve pipeline goals.Drive efficiency in budget allocation and program performance by evaluating campaign ROI and adjusting tactics as necessary.Spearhead strategic initiatives to align our go-to-market approach, fostering collaboration across teams and establishing streamlined processes for maximum efficiency.Expand the influence and scope of the Growth, Digital and Web Marketing team, fostering a culture of discipline, best practices, and consistency to drive scalability.Develop and execute comprehensive growth strategies to drive user acquisition, engagement, and revenue growth.Lead cross-functional teams to optimise the prospect journey and accelerate prospects through the funnel.Experiment with new channels, tactics, and initiatives to drive scalable growth and maximise ROI.Analyse data and metrics to identify trends, insights, and opportunities for optimisation.Prioritise and manage resources effectively to ensure the successful execution of multi-pronged growth programs.Communicate effectively and build trust with stakeholders at all levels of the organisation.Collaborate with product, marketing, and sales teams to align growth efforts with business objectives.Build a high-performing growth team across all digital channels.You’ll be a great fit if you bring a few of the below with you:Proven experience in a senior growth role, preferably in a fast-paced B2B technology environment.Strong operational and analytical skills with a data-driven and results-oriented mindset.Excellent leadership and communication skills to effectively lead cross-functional teams and influence senior leadership.In-depth knowledge of multichannel marketing, paid media, integrated campaigns, user acquisition and retention strategies.Familiarity with relevant tools and technologies for data analysis and growth optimisation.Experience building and developing high-performing web, digital, growth, operations, and/or demand generation teams.What’s in it for you?
Did you know that Mews was voted the Best PMS of 2024 and has previously held the title of Best Place to Work in Hotel Tech for two consecutive years? Most of that is down to our inspiring team, but part of it is because of some pretty amazing perks. As well as awesome colleagues and stimulating work, you'll get:Best-in-class Parental Leave Policy. At Mews, as the primary caregiver you get 6 months of fully paid parental leave, and as a secondary caregiver, you get 2 months of fully paid parental leave.Participation in the Company shares program.Flexible Benefits via the ThanksBen platform.Unlimited paid holiday.Wellness Wednesday's (once a month, the whole company enjoys a day where you can attend to your own well-being).Remote/flexible working.Monthly working from home allowance and a monthly healthcare insurance allowance.Regular team events and socials.Who is Mews?
We want to get to know you, so it’s only fair we tell you a little bit about ourselves first. Mews has been transforming hospitality since 2012. What began in a single hotel in Prague now powers thousands of hotels around the world.Since the beginning, Mews embraced being different. Mews is not simply a property management system, but a connected hospitality cloud with products across the hotel ecosystem and more integrations than anyone else.Powering over 5,000 customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses.Ranked 24th in the FT 1000 list of the fastest-growing European companies in 2021, Mews has been recognized as the Best PMS by industry peers at the HotelTechAwards in both 2020 and 2024.That’s what we do, but what about who we are? Mews’ culture is special and difficult to capture in words. You'll experience the freedom to be yourself and the ability to watch your ideas come to life. You’ll have an open line of communication and an open invitation to after-work drinks, be they virtual or in-person.To get more of an idea what life at Mews is like, check out our
Instagram .Everyone is welcome at Mews
To reimagine the art of hospitality, we need teams who represent our global and diverse customers and users. Our differences make Mews, so we welcome people of all backgrounds and identities to work with us.One very important note: don’t hold back! Even if you think you don’t meet 100% of the criteria listed in this job role, we still encourage you to apply.
#J-18808-Ljbffr