Dakota Supply Group
Director of Marketing
Dakota Supply Group, Fargo, North Dakota, us, 58126
DSG is seeking a dynamic and results-oriented
Director of Marketing
to lead our marketing efforts and drive brand growth. This position is responsible for collaboratively developing the short and long-term marketing strategy through demand generation, customer focused efforts, brand management, business analytics, leadership and data management. The Director of Marketing will lead the organization’s brand and design, customer engagement, sales enablement, business analytics, data management, and event management, in alignment with our customers, values and company brand. Preferred work location is in either Plymouth, MN, Fargo, ND, or La Crosse, WI, but opportunities for hybrid or remote work may be available for the right candidate.
On Any Given Day in the Life of a Director of Marketing:
Administrative
Manage department day-to-day operations including customer focus, strategy, personnel and project schedules.
Manage marketing information utilizing asset management and data management systems.
Establish and maintain an annualized budget with the VP of Sales, Marketing, and National Segments.
Optimize marketing P&L, expense management, and reporting.
Website / Digital Marketing
Develop marketing plans to enhance the influence of online products or services.
Responsible for digital campaign strategies, including integrated ad planning, audience/customer research, digital media plans and creative development.
Subject matter expert of all current digital technologies and practice.
Manage online brand and vendor/product campaigns to grow sales and raise brand awareness.
Measure and report the performance of all digital marketing campaigns and assess against corporate goals (ROI and KPIs).
Brainstorm and implement new and creative growth strategies through digital marketing.
Collaborate with Digital and Segment teams and vendors to create landing pages that optimize our site for “best in class” user experience.
Advanced knowledge of content management systems (CMS) and website analytics.
Data-driven insights: leverage data, analytics, and segmentation to identify opportunities and insights.
Above average knowledge of digital marketing best practices, including SEO/SEM, email marketing, social media, and blog content development.
Experience and working knowledge of Product Information Management (PIM) systems.
Value collaboration and alignment with DSG’s Digital and IT departments.
Events, Travel and Customer Incentives
Manage corporate travel and industry events including trade shows, customer engagement events, budgeting, development, planning and return on investment.
Provide support to all departments at DSG on corporate events, regional events, or branch events.
Oversee development, design, and production of all marketing collateral.
Oversee and organize photo and video shoots for DSG.
Collaborate with vendors and sales to ensure the design and implementation of events meet customer needs and align with DSG’s marketing strategy, vision and brand.
Marketing Analytics / Data Management / Marketing Research
Master and be responsible for the analytical understanding of customer behavior, customer demand and business performance.
Perform ongoing ad hoc analysis in assessing the efficiency of our marketing spend.
Hire and/or develop resources to design and deploy predictive analytics solutions.
Transform raw data into meaningful and impactful analysis characterized by strong data governance.
Identify key metrics that drive the performance of marketing channels and products.
Ensure the application of research, data, and customer insights into decision-making systems and processes.
Independently research and analyze the relationships between key business metrics.
Oversee market, customer, competitor, and industry trends.
External Planning
Provide a single point of integration for DSG’s marketing priorities, creating consistency with brand profiles.
Manage DSG’s corporate brand throughout its entire footprint.
Work closely with DSG’s Communications Manager on internal and external communications.
Travel to DSG branches throughout each region, meeting with key stakeholders.
Oversee master branding process during mergers and acquisitions.
Leadership & Supervisory
Possess strong leadership skills and the ability to build complex marketing strategies.
Ability to influence others using a servant leadership approach.
Ability to delegate and optimize the efficiency of an individual or group.
Ability to communicate effectively and listen attentively.
Recognize performance strengths and limitations of subordinates.
Handle personnel issues decisively and fairly.
Exhibit high ethical standards when handling confidential company matters.
Appropriate collaboration and communication with HR.
A Successful Director of Marketing Typically Has:
Bachelor's degree (B.S./B.A.) or equivalent from related experience in Business and/or Marketing.
Minimum of 5 years of professional, relevant work experience in a marketing environment.
Minimum of 2 years’ experience with Digital and E-commerce platforms.
Exceptional writing and verbal communication skills.
Expertise in marketing analytics tools.
Experience in setting up optimizing campaigns in platforms such as Google AdWords.
Strong analytical problem solver.
Growth mindset, with demonstrated adaptability.
Proficient with Microsoft Office programs.
Attention to detail and strong analytic and communication skills.
At DSG, We Offer Benefits Built for You:
We are proudly
100% employee owned .
We are highly committed to your
training and development .
We offer
competitive compensation packages .
You will receive generous
Paid Time Off (PTO) .
Our comprehensive benefits package includes
medical, dental, and vision .
You will have the opportunity to prepare for your future through multiple retirement savings opportunities.
You will receive a
discount
on all DSG-supplied products.
We offer
paid volunteer hours
in addition to PTO.
#J-18808-Ljbffr
Director of Marketing
to lead our marketing efforts and drive brand growth. This position is responsible for collaboratively developing the short and long-term marketing strategy through demand generation, customer focused efforts, brand management, business analytics, leadership and data management. The Director of Marketing will lead the organization’s brand and design, customer engagement, sales enablement, business analytics, data management, and event management, in alignment with our customers, values and company brand. Preferred work location is in either Plymouth, MN, Fargo, ND, or La Crosse, WI, but opportunities for hybrid or remote work may be available for the right candidate.
On Any Given Day in the Life of a Director of Marketing:
Administrative
Manage department day-to-day operations including customer focus, strategy, personnel and project schedules.
Manage marketing information utilizing asset management and data management systems.
Establish and maintain an annualized budget with the VP of Sales, Marketing, and National Segments.
Optimize marketing P&L, expense management, and reporting.
Website / Digital Marketing
Develop marketing plans to enhance the influence of online products or services.
Responsible for digital campaign strategies, including integrated ad planning, audience/customer research, digital media plans and creative development.
Subject matter expert of all current digital technologies and practice.
Manage online brand and vendor/product campaigns to grow sales and raise brand awareness.
Measure and report the performance of all digital marketing campaigns and assess against corporate goals (ROI and KPIs).
Brainstorm and implement new and creative growth strategies through digital marketing.
Collaborate with Digital and Segment teams and vendors to create landing pages that optimize our site for “best in class” user experience.
Advanced knowledge of content management systems (CMS) and website analytics.
Data-driven insights: leverage data, analytics, and segmentation to identify opportunities and insights.
Above average knowledge of digital marketing best practices, including SEO/SEM, email marketing, social media, and blog content development.
Experience and working knowledge of Product Information Management (PIM) systems.
Value collaboration and alignment with DSG’s Digital and IT departments.
Events, Travel and Customer Incentives
Manage corporate travel and industry events including trade shows, customer engagement events, budgeting, development, planning and return on investment.
Provide support to all departments at DSG on corporate events, regional events, or branch events.
Oversee development, design, and production of all marketing collateral.
Oversee and organize photo and video shoots for DSG.
Collaborate with vendors and sales to ensure the design and implementation of events meet customer needs and align with DSG’s marketing strategy, vision and brand.
Marketing Analytics / Data Management / Marketing Research
Master and be responsible for the analytical understanding of customer behavior, customer demand and business performance.
Perform ongoing ad hoc analysis in assessing the efficiency of our marketing spend.
Hire and/or develop resources to design and deploy predictive analytics solutions.
Transform raw data into meaningful and impactful analysis characterized by strong data governance.
Identify key metrics that drive the performance of marketing channels and products.
Ensure the application of research, data, and customer insights into decision-making systems and processes.
Independently research and analyze the relationships between key business metrics.
Oversee market, customer, competitor, and industry trends.
External Planning
Provide a single point of integration for DSG’s marketing priorities, creating consistency with brand profiles.
Manage DSG’s corporate brand throughout its entire footprint.
Work closely with DSG’s Communications Manager on internal and external communications.
Travel to DSG branches throughout each region, meeting with key stakeholders.
Oversee master branding process during mergers and acquisitions.
Leadership & Supervisory
Possess strong leadership skills and the ability to build complex marketing strategies.
Ability to influence others using a servant leadership approach.
Ability to delegate and optimize the efficiency of an individual or group.
Ability to communicate effectively and listen attentively.
Recognize performance strengths and limitations of subordinates.
Handle personnel issues decisively and fairly.
Exhibit high ethical standards when handling confidential company matters.
Appropriate collaboration and communication with HR.
A Successful Director of Marketing Typically Has:
Bachelor's degree (B.S./B.A.) or equivalent from related experience in Business and/or Marketing.
Minimum of 5 years of professional, relevant work experience in a marketing environment.
Minimum of 2 years’ experience with Digital and E-commerce platforms.
Exceptional writing and verbal communication skills.
Expertise in marketing analytics tools.
Experience in setting up optimizing campaigns in platforms such as Google AdWords.
Strong analytical problem solver.
Growth mindset, with demonstrated adaptability.
Proficient with Microsoft Office programs.
Attention to detail and strong analytic and communication skills.
At DSG, We Offer Benefits Built for You:
We are proudly
100% employee owned .
We are highly committed to your
training and development .
We offer
competitive compensation packages .
You will receive generous
Paid Time Off (PTO) .
Our comprehensive benefits package includes
medical, dental, and vision .
You will have the opportunity to prepare for your future through multiple retirement savings opportunities.
You will receive a
discount
on all DSG-supplied products.
We offer
paid volunteer hours
in addition to PTO.
#J-18808-Ljbffr