Diversified Search Group
Director of Marketing and Communications
Diversified Search Group, Saint Louis, Missouri, United States, 63146
Director of Marketing and Communications
The Director of Marketing & Communications OpportunitySportsmen’s is seeking a passionate, mission-driven Marketing & Communications professional skilled in digital and traditional marketing channels to elevate our profile, build brand awareness, and celebrate our achievements. This person will possess an eagerness to learn about the challenges our community faces and to amplify our outreach and success across all program areas as well as strong project management skills.ResponsibilitiesCreate and execute a comprehensive marketing plan and brand strategy, establishing key performance indicators (KPIs) to measure the success of marketing campaigns and initiatives;Manage Sportsmen’s brand identity and messaging across all channels to ensure consistency and effectiveness;Maintain a robust media outreach list, elevate awareness of Sportsmen’s and all programs, and increase our PR/marketing footprint across regional media channels;Develop print and digital materials, including emails, development communications, annual report and appeal letters, website content, Capital Campaign collateral, CEO Newsletters, annual donor reports, and event collateral;In partnership with contractual staff, execute and monitor social media on multiple channels that activates users and creates a culture of engagement and philanthropy;Serve as a strategic partner to program directors to track key metrics, outcomes, and stories to best tell the Sportsmen’s story externally, and identify and communicate appropriately with segmented Sportsmen’s audiences;Collaborate with program staff and funders on philanthropic stewardship announcements (press release, toolkit, social launch, etc.), and with the COO on website maintenance;Staff and manage the Marketing Committee, paying particular attention to Board Relations;Supervise contractual staff, including Social Media coordinator, graphic designer and webmaster;Coordinate with relevant stakeholders to plan and execute successful media events and publicity campaigns;Stay up-to-date with industry trends and best practices in marketing and communications;Represent Sportsmen’s at relevant community events and conferences;Other duties as assigned.Reporting StructureThe Director of Marketing and Communications reports directly to the Chief Executive Officer and supervises contracted team members.Minimum Qualifications5+ years of marketing and communications experience in a nonprofit setting, with demonstrated success in establishing and executing strategic plans for marketing and communications;Strong understanding and experience with social media and how it contributes to an organization’s overall goals, including growth, revenue-generation and storytelling;Strong interpersonal, written and verbal communication skills;A comfort with and asset-based approach to working with an ethnically, culturally, and socioeconomically diverse population;Familiarity with content and marketing tools such as Adobe (Photoshop, In Design, Premiere Pro), Canva, Microsoft Office, Google Analytics;A passion for social justice, equity and youth development.Additional CharacteristicsEngenders trust in building relationships through strong listening skills and a high level of emotional intelligence;Demonstrates a team-oriented and collaborative leadership style, with experience working in small teams;Leads with a sense of joy and fun as well as purpose;Thrives in an entrepreneurial, fast-paced, and dynamic environment.The salary range for this position is $90,000 to $100,000. Sportsmen’s offers a comprehensive, competitive compensation package, including health, dental, vision and life insurance, short- and long-term disability, and a 401(k) program with a 3% match.Sportsmen’s is an equal opportunity employer. Since our inception, we have been committed to encouraging and welcoming diversity throughout the organization. We do not discriminate in employment opportunities, policies or practices on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, marital status, or any other characteristic protected by law. It is our policy to employ persons on the basis of ability, experience, education, and character. Our policy regarding equal employment opportunity applies to all aspects of employment, including recruitment, hiring, job assignments, promotion, compensation, working conditions, scheduling, wage and salary administration, performance evaluation, benefits, professional development, disciplinary action, and termination.
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The Director of Marketing & Communications OpportunitySportsmen’s is seeking a passionate, mission-driven Marketing & Communications professional skilled in digital and traditional marketing channels to elevate our profile, build brand awareness, and celebrate our achievements. This person will possess an eagerness to learn about the challenges our community faces and to amplify our outreach and success across all program areas as well as strong project management skills.ResponsibilitiesCreate and execute a comprehensive marketing plan and brand strategy, establishing key performance indicators (KPIs) to measure the success of marketing campaigns and initiatives;Manage Sportsmen’s brand identity and messaging across all channels to ensure consistency and effectiveness;Maintain a robust media outreach list, elevate awareness of Sportsmen’s and all programs, and increase our PR/marketing footprint across regional media channels;Develop print and digital materials, including emails, development communications, annual report and appeal letters, website content, Capital Campaign collateral, CEO Newsletters, annual donor reports, and event collateral;In partnership with contractual staff, execute and monitor social media on multiple channels that activates users and creates a culture of engagement and philanthropy;Serve as a strategic partner to program directors to track key metrics, outcomes, and stories to best tell the Sportsmen’s story externally, and identify and communicate appropriately with segmented Sportsmen’s audiences;Collaborate with program staff and funders on philanthropic stewardship announcements (press release, toolkit, social launch, etc.), and with the COO on website maintenance;Staff and manage the Marketing Committee, paying particular attention to Board Relations;Supervise contractual staff, including Social Media coordinator, graphic designer and webmaster;Coordinate with relevant stakeholders to plan and execute successful media events and publicity campaigns;Stay up-to-date with industry trends and best practices in marketing and communications;Represent Sportsmen’s at relevant community events and conferences;Other duties as assigned.Reporting StructureThe Director of Marketing and Communications reports directly to the Chief Executive Officer and supervises contracted team members.Minimum Qualifications5+ years of marketing and communications experience in a nonprofit setting, with demonstrated success in establishing and executing strategic plans for marketing and communications;Strong understanding and experience with social media and how it contributes to an organization’s overall goals, including growth, revenue-generation and storytelling;Strong interpersonal, written and verbal communication skills;A comfort with and asset-based approach to working with an ethnically, culturally, and socioeconomically diverse population;Familiarity with content and marketing tools such as Adobe (Photoshop, In Design, Premiere Pro), Canva, Microsoft Office, Google Analytics;A passion for social justice, equity and youth development.Additional CharacteristicsEngenders trust in building relationships through strong listening skills and a high level of emotional intelligence;Demonstrates a team-oriented and collaborative leadership style, with experience working in small teams;Leads with a sense of joy and fun as well as purpose;Thrives in an entrepreneurial, fast-paced, and dynamic environment.The salary range for this position is $90,000 to $100,000. Sportsmen’s offers a comprehensive, competitive compensation package, including health, dental, vision and life insurance, short- and long-term disability, and a 401(k) program with a 3% match.Sportsmen’s is an equal opportunity employer. Since our inception, we have been committed to encouraging and welcoming diversity throughout the organization. We do not discriminate in employment opportunities, policies or practices on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, marital status, or any other characteristic protected by law. It is our policy to employ persons on the basis of ability, experience, education, and character. Our policy regarding equal employment opportunity applies to all aspects of employment, including recruitment, hiring, job assignments, promotion, compensation, working conditions, scheduling, wage and salary administration, performance evaluation, benefits, professional development, disciplinary action, and termination.
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