Smart Choice Communications
Director of Marketing – Strategic Leadership and Partner Engagement
Smart Choice Communications, Virginia State University, Virginia, us, 23806
Position:
Director of Marketing – Strategic Leadership and Partner EngagementEmployment Type:
Full TimeLocation:
St. Petersburg, FLIndustry:
Information Technology and Services
Who we are:SmartChoice is a company’s voice carrier, internet service provider, Microsoft Teams Partner, and service expert all wrapped up in one unified platform. Thanks to our white-glove service, our clients can stay focused on what matters most. We are committed to delivering cutting-edge technology and services through our network of MSPs, IT Agents, and Interconnect partners. Join us in transforming the future of communications. Check out our website at
www.smartchoiceus.com
for more information.
Job Overview:As the Director of Marketing – Strategic Leadership and Partner Engagement at SmartChoice, you will be responsible for developing and executing marketing strategies and programs that drive growth and engagement with our agent and MSP partners and end-users. This role demands a combination of strategic thinking, marketing acumen, and the ability to deeply understand how to motivate and educate both partners and end-users. You will also work closely with the sales and product teams to create compelling marketing campaigns and tools that support our partners and drive mutual success.
Duties/Responsibilities:Strategic Marketing and Team Leadership:
Develop and execute a holistic marketing strategy that addresses both end-user demand generation and channel partner enablement.Align marketing efforts with sales objectives, working closely with sales leadership to ensure a cohesive go-to-market approach.Define and measure KPIs to track performance and optimize marketing strategies.Lead and mentor a high-performing marketing team, fostering collaboration and professional development.Manage relationships with external agencies, vendors, and contractors as needed.
Channel Partner Marketing:
Develop initiatives to drive new partner acquisition and enablement.Manage marketing campaigns, partner webinars, and events to generate qualified leads and expand the partner ecosystem.
End-User Marketing:
Lead digital and traditional marketing campaigns to drive awareness, demand generation, and customer acquisition for UCaaS solutions.Manage product marketing to develop campaign launches with compelling value propositions, messaging, and positioning.
Content & Messaging:
Oversee the creation of marketing content, including whitepapers, case studies, ebooks, blogs, and webinars, that speaks to both end-users and channel partners.Ensure consistent and effective messaging across all marketing materials and the website, positioning the company as a leader in the UCaaS space.
Demand Generation & Lead Nurturing:
Drive demand generation strategies across multiple channels, including digital advertising, webinars, email campaigns, and content marketing.Manage lead nurturing programs and develop marketing automation workflows to convert prospects into customers and grow the sales pipeline.
Collaboration & Cross-Functional Leadership:
Work closely with the sales, product, and customer success teams to align marketing initiatives with business objectives.Provide insights on customer and partner feedback to inform product development and go-to-market strategies.
Education and Experience:Bachelor's degree in Marketing, Business, or a related field.7+ years of marketing experience, preferably in technology, telecommunications, or related industries.Proven track record of developing and executing successful marketing strategies in both channel and end-user markets.Excellent communication and interpersonal skills, with the ability to work effectively across different teams.Strong analytical skills, with the ability to translate data into actionable insights.Creative thinker with a problem-solving mindset.Ability to manage multiple projects simultaneously in a fast-paced environment.Experience with CRM and marketing automation tools. HubSpot experience preferred.Required Skills/Abilities:Excellent verbal and written communication skills.Excellent interpersonal and customer service skills.Excellent organizational skills and attention to detail.Excellent time management skills with a proven ability to meet deadlines.Strong analytical and problem-solving skills.Strong supervisory and leadership skills.Ability to prioritize tasks and to delegate them when appropriate.Ability to function well in a high-paced and at times stressful environment.Proficient with Microsoft Office Suite or related software.Physical Requirements:Prolonged periods of sitting at a desk and working on a computer.Must be able to lift up to 15 pounds at times.
Smart Choice Communications (SCC) provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type is not tolerated.
Recruiting agencies, please do not submit unsolicited referrals for this or any open role. We have a roster of agencies with whom we partner, and we will not pay any fee associated with unsolicited referrals.
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Director of Marketing – Strategic Leadership and Partner EngagementEmployment Type:
Full TimeLocation:
St. Petersburg, FLIndustry:
Information Technology and Services
Who we are:SmartChoice is a company’s voice carrier, internet service provider, Microsoft Teams Partner, and service expert all wrapped up in one unified platform. Thanks to our white-glove service, our clients can stay focused on what matters most. We are committed to delivering cutting-edge technology and services through our network of MSPs, IT Agents, and Interconnect partners. Join us in transforming the future of communications. Check out our website at
www.smartchoiceus.com
for more information.
Job Overview:As the Director of Marketing – Strategic Leadership and Partner Engagement at SmartChoice, you will be responsible for developing and executing marketing strategies and programs that drive growth and engagement with our agent and MSP partners and end-users. This role demands a combination of strategic thinking, marketing acumen, and the ability to deeply understand how to motivate and educate both partners and end-users. You will also work closely with the sales and product teams to create compelling marketing campaigns and tools that support our partners and drive mutual success.
Duties/Responsibilities:Strategic Marketing and Team Leadership:
Develop and execute a holistic marketing strategy that addresses both end-user demand generation and channel partner enablement.Align marketing efforts with sales objectives, working closely with sales leadership to ensure a cohesive go-to-market approach.Define and measure KPIs to track performance and optimize marketing strategies.Lead and mentor a high-performing marketing team, fostering collaboration and professional development.Manage relationships with external agencies, vendors, and contractors as needed.
Channel Partner Marketing:
Develop initiatives to drive new partner acquisition and enablement.Manage marketing campaigns, partner webinars, and events to generate qualified leads and expand the partner ecosystem.
End-User Marketing:
Lead digital and traditional marketing campaigns to drive awareness, demand generation, and customer acquisition for UCaaS solutions.Manage product marketing to develop campaign launches with compelling value propositions, messaging, and positioning.
Content & Messaging:
Oversee the creation of marketing content, including whitepapers, case studies, ebooks, blogs, and webinars, that speaks to both end-users and channel partners.Ensure consistent and effective messaging across all marketing materials and the website, positioning the company as a leader in the UCaaS space.
Demand Generation & Lead Nurturing:
Drive demand generation strategies across multiple channels, including digital advertising, webinars, email campaigns, and content marketing.Manage lead nurturing programs and develop marketing automation workflows to convert prospects into customers and grow the sales pipeline.
Collaboration & Cross-Functional Leadership:
Work closely with the sales, product, and customer success teams to align marketing initiatives with business objectives.Provide insights on customer and partner feedback to inform product development and go-to-market strategies.
Education and Experience:Bachelor's degree in Marketing, Business, or a related field.7+ years of marketing experience, preferably in technology, telecommunications, or related industries.Proven track record of developing and executing successful marketing strategies in both channel and end-user markets.Excellent communication and interpersonal skills, with the ability to work effectively across different teams.Strong analytical skills, with the ability to translate data into actionable insights.Creative thinker with a problem-solving mindset.Ability to manage multiple projects simultaneously in a fast-paced environment.Experience with CRM and marketing automation tools. HubSpot experience preferred.Required Skills/Abilities:Excellent verbal and written communication skills.Excellent interpersonal and customer service skills.Excellent organizational skills and attention to detail.Excellent time management skills with a proven ability to meet deadlines.Strong analytical and problem-solving skills.Strong supervisory and leadership skills.Ability to prioritize tasks and to delegate them when appropriate.Ability to function well in a high-paced and at times stressful environment.Proficient with Microsoft Office Suite or related software.Physical Requirements:Prolonged periods of sitting at a desk and working on a computer.Must be able to lift up to 15 pounds at times.
Smart Choice Communications (SCC) provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type is not tolerated.
Recruiting agencies, please do not submit unsolicited referrals for this or any open role. We have a roster of agencies with whom we partner, and we will not pay any fee associated with unsolicited referrals.
#J-18808-Ljbffr