Senior Web Content Strategist, MSP

We are seeking a dynamic and experienced Senior Web Content Strategist to lead and drive our website content strategy for our IT Management & Support products (GoTo Resolve and LogMeIn Rescue). If you’re a strategic, creative thinker who can go big and be detail-obsessed with all aspects of marketing and content writing, we’d love to meet you.Your Day to DayAs a Senior Web Content Strategist, you would be working on:Developing content strategies that synthesize and prioritize the needs of Product Marketing while balancing SEO goals and eCommerce business goals, keeping MSPS or the IT buyer in mind.Discovering new ways to implement these strategies through collaboration with UX designers, copywriters, UX researchers, and scrum teams.Partnering with the Brand team to tell our portfolio stories, and infusing our sites with our corporate positioning and brand promise.Managing content development and copy needs for large website redesign projects, as well as initiating and planning information architecture (IA) work for site migrations and redesigns.Creating, executing, and editing short and long-form written assets in support of our IT management products including blogs and resources that will live on our websites.What We’re Looking ForAs a Senior Web Content Strategist your background will look like:5+ years of experience working in content strategy, UX, marketing, IA, website ownership, or other related discipline.Experience developing content for B2B and B2C within a SaaS technology company selling to MSPs.A portfolio or samples of case studies showcasing challenges tackled and changes affected.A transformational mindset, to help bring fresh thinking and new approaches to our positions in the market.Experience with conversion testing and landing page/funnel optimization.At GoTo, diversity and inclusion are key to creating a thriving and dynamic work environment. Our team of GoGetters is driven to learn, explore, connect, and collaborate, valuing the unique perspectives that everyone brings to the table.Annual Base Salary Range: $91,000.00 - $151,000.00The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.GoTo, Inc. is committed to providing equal opportunity in employment to all employees and applicants for employment. No employee or applicant shall be discriminated against in the terms and conditions of employment on the basis of race, color, religious creed, gender, sex, pregnancy, religion, marital or domestic partner status, age, national origin, ancestry, physical or mental disability (including AIDS/HIV), medical condition, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, application for or denial of family and medical care leave and/or pregnancy disability leave, or any other basis protected by federal, state or local law or ordinance or regulation.

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