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Publicis Groupe

Associate Director, Data and Analysis

Publicis Groupe, Chicago, Illinois, United States, 60290


Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.Job Description

Associate Director – Data & AnalysisThe Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.To help with this, we’re looking for an outstanding Associate Director—someone who can lead strategic client growth, provide innovative data-driven solutions to marketing challenges, and motivate internal teams to bring marketing ideas to life. Sound like you? Read on.Job Description:As an Associate Director, you’ll guide teams in driving strategic data-driven growth. You’ll work to surpass client goals through brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy.Day-to-day, your role includes:Acting as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing strategiesExpanding client work, including building recommended approaches and scopeEvaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).Managing efficient execution of projects, including the implementation of best practicesBuilding a collaborative team environment, including participation in department-wide training efforts and fostering employee career growthQualifications

We’re looking for strong, impactful work experience, which typically includes:7-9 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech companyStrong client relationship and communication skills, with experience managing multiple projects across teamsExperience managing a teamStrong analytical, critical thinking, and problem-solving skillsExperience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)Knowledge of digital data technologies including digital media and web analytics (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)Data skills including SQL, Excel, dataset manipulation, data visualization, and presentationA four-year college degree; advanced degree is a plusPassion for online advertising and emerging trends in the digital landscapeThe ability to thrive in a fast-paced and deadline-driven environmentGot what it takes? We’d love to hear from you.Additional Information

Digitas is an equal opportunity employer.

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