New Fitzco LLC
Group Media Director, Connections Strategy
New Fitzco LLC, Atlanta, Georgia, United States, 30383
Fitzco exists to discover brands' inherent goodness and overcome the obstacles in their way. This process of harnessing what matters and converting it to what moves people is what we call Unleashing Brand Energy.
We do it every day with partners like Waymo, Home Instead, Optum/UnitedHealth group, Eyecare Partners, Southern Company, and SYLVANIA.
Founded in 1983 and independent since 2020, Fitzco can reinvent and renew from a position of stability, strength and freedom. The right candidate will fit right into our high-expectation, high-performing, creative and supportive culture.
In this role, you’ll flex your media skills towards clients’ unique business needs and the culture their consumers live within. You bring expertise across all media channels, the ability to identify opportunities and the confidence to work with clients toward innovative solutions. You are excited about the changing media landscape and are well-versed in the technical and operational requirements to drive performance. You might be a media nerd at heart, but you also recognize the power of media and creative coming together to deliver incremental impact in key moments.
You will be responsible for the following activities:
Inspire creativity in our media offering
Develop a proactive approach to partnerships (who do we want to meet with and why), leading the relationship/contract design in addition to unlocking unique opportunities for our clients
Drive vision, roadmap, and process around infusing creativity into the work
Lead the strategic media approach across clients
Lead your team in the development of cross-channel media strategies (video, audio, display, search, social, and out of home – both traditional and digital with heavier focus on digital)
Analyze competitive landscape, consumer insights, historical performance and develop rationale for media plan recommendations and strategic use of channels
Understand how media channels are most effective and communicate tradeoffs between strategies and tactics
Work with Brand Strategy and Creative teams to unlock unique insights, ideas, and activations
Lead your team in leveraging research tools and various inputs to drive thoughtful plans that will deliver against client objectives
Guide the team’s evaluations of media proposals and provide POVs
Orchestrate the plan coming to life
Responsible as the primary business lead on both media-only businesses and integrated businesses – support your team leads in setting the strategy and approach. Provide ongoing stewardship and oversight of plans.
Be an advocate in evolving our approach with everything from simple process and communication improvements to thinking about how we elevate and streamline the team’s work through technology, partners, etc.
Teach and ensure accountability of your team’s media expertise and executional excellence – including media budget management, billing, team structure and campaign traffic and execution
Tell our story
Act as a key leader in agency growth – including new business, organic opportunities, media community participation, cultural initiatives, and team training
Work with various client and internal teams and be able to connect to each audience and enable decision making (an internal account person vs. day to day client vs. client CMO)
Identify emerging trends in the industry and how to harness them to drive our clients' business forward
Responsible for integration with internal partners (Activation, Account, Creative, Comms/Strategy, Project Management) to ensure full alignment
Develop and share best practices with internal partners and clients as relevant
Drive ongoing collaboration with Analytics – including measurement frameworks but also stretching beyond to discover unique and data-backed insights
Actively merchandise wins/learnings across the agency and clients
Help others do this too
Manage and develop a team through goal setting, 1 on 1s, training, etc.
Create an infrastructure that inspires (and requires) executional excellence
What You Need To Succeed
Bachelor’s Degree
10+ years of communications, media, technology and/or marketing analytics experience
Must have significant experience working in an agency setting or in an in-house client media team
Listen to client needs and translate them into high quality solutions
Skilled management and client leadership experience (you are authoritative, persuasive and reasonable)
Excellent communication skills and ability to present your ideas and how/why they will be effective
Experience in consumer research and segmentation, channel mix, channel planning and measurement tools
Experience working across various internal teams (Platforms, Account, Creative, Comms/Strategy, Production) to both understand the overall plan/moving pieces and push the work where needed
Proactively suggest alternative approaches to solving problems
Guide and inspire creative
Present effectively and as a credible storyteller in client meetings for new business
5+ years managing and coaching a team
Fitzco is an Equal Opportunity Employer EEO/AA and is committed to pursuing and hiring a diverse workforce.
#J-18808-Ljbffr
We do it every day with partners like Waymo, Home Instead, Optum/UnitedHealth group, Eyecare Partners, Southern Company, and SYLVANIA.
Founded in 1983 and independent since 2020, Fitzco can reinvent and renew from a position of stability, strength and freedom. The right candidate will fit right into our high-expectation, high-performing, creative and supportive culture.
In this role, you’ll flex your media skills towards clients’ unique business needs and the culture their consumers live within. You bring expertise across all media channels, the ability to identify opportunities and the confidence to work with clients toward innovative solutions. You are excited about the changing media landscape and are well-versed in the technical and operational requirements to drive performance. You might be a media nerd at heart, but you also recognize the power of media and creative coming together to deliver incremental impact in key moments.
You will be responsible for the following activities:
Inspire creativity in our media offering
Develop a proactive approach to partnerships (who do we want to meet with and why), leading the relationship/contract design in addition to unlocking unique opportunities for our clients
Drive vision, roadmap, and process around infusing creativity into the work
Lead the strategic media approach across clients
Lead your team in the development of cross-channel media strategies (video, audio, display, search, social, and out of home – both traditional and digital with heavier focus on digital)
Analyze competitive landscape, consumer insights, historical performance and develop rationale for media plan recommendations and strategic use of channels
Understand how media channels are most effective and communicate tradeoffs between strategies and tactics
Work with Brand Strategy and Creative teams to unlock unique insights, ideas, and activations
Lead your team in leveraging research tools and various inputs to drive thoughtful plans that will deliver against client objectives
Guide the team’s evaluations of media proposals and provide POVs
Orchestrate the plan coming to life
Responsible as the primary business lead on both media-only businesses and integrated businesses – support your team leads in setting the strategy and approach. Provide ongoing stewardship and oversight of plans.
Be an advocate in evolving our approach with everything from simple process and communication improvements to thinking about how we elevate and streamline the team’s work through technology, partners, etc.
Teach and ensure accountability of your team’s media expertise and executional excellence – including media budget management, billing, team structure and campaign traffic and execution
Tell our story
Act as a key leader in agency growth – including new business, organic opportunities, media community participation, cultural initiatives, and team training
Work with various client and internal teams and be able to connect to each audience and enable decision making (an internal account person vs. day to day client vs. client CMO)
Identify emerging trends in the industry and how to harness them to drive our clients' business forward
Responsible for integration with internal partners (Activation, Account, Creative, Comms/Strategy, Project Management) to ensure full alignment
Develop and share best practices with internal partners and clients as relevant
Drive ongoing collaboration with Analytics – including measurement frameworks but also stretching beyond to discover unique and data-backed insights
Actively merchandise wins/learnings across the agency and clients
Help others do this too
Manage and develop a team through goal setting, 1 on 1s, training, etc.
Create an infrastructure that inspires (and requires) executional excellence
What You Need To Succeed
Bachelor’s Degree
10+ years of communications, media, technology and/or marketing analytics experience
Must have significant experience working in an agency setting or in an in-house client media team
Listen to client needs and translate them into high quality solutions
Skilled management and client leadership experience (you are authoritative, persuasive and reasonable)
Excellent communication skills and ability to present your ideas and how/why they will be effective
Experience in consumer research and segmentation, channel mix, channel planning and measurement tools
Experience working across various internal teams (Platforms, Account, Creative, Comms/Strategy, Production) to both understand the overall plan/moving pieces and push the work where needed
Proactively suggest alternative approaches to solving problems
Guide and inspire creative
Present effectively and as a credible storyteller in client meetings for new business
5+ years managing and coaching a team
Fitzco is an Equal Opportunity Employer EEO/AA and is committed to pursuing and hiring a diverse workforce.
#J-18808-Ljbffr