Unity Technologies
Senior Product Marketing Manager
Unity Technologies, Austin, Texas, us, 78716
Unity Technologies - Senior Product Marketing Manager - Austin, Texas
Join Unity’s dynamic industry product marketing team and play a key role in shaping the future of real-time 3D solutions across industries such as manufacturing, retail, automotive and more. You’ll define and execute go-to-market (GTM) strategies, craft compelling value propositions and messaging, and develop content that supports sales, campaigns, and GTM initiatives. This role offers the opportunity to significantly influence how Unity’s industry solutions are positioned and communicated to diverse audiences.What you'll be doingPositioning & Messaging:
Develop and refine differentiated messaging and positioning for Unity’s industry solutions that resonate with target personas and address specific industry challenges.Sales Enablement:
Create and maintain high-impact sales enablement materials, including presentations, solution briefs, case studies, and competitive analysis, to empower the sales team in engaging with prospects and customers.Content Development:
Produce various content types—such as blog posts, videos, and webinars—that align with the buyer’s journey and support GTM initiatives.Market Research:
Conduct in-depth market research to understand industry trends, customer needs, and competitive dynamics, translating insights into actionable strategies that drive Unity’s market leadership.Cross-Functional Collaboration:
Collaborate with sales, product management, and campaign teams to develop integrated marketing strategies that drive adoption and growth of Unity’s industry solutions.Campaign Support:
Contribute to the planning and execution of digital marketing campaigns, events, and other demand generation activities that amplify Unity’s industry presence and thought leadership.What we're looking forStrong Product Marketing experience, with a focus on positioning, messaging, sales enablement, and market research. Experience in B2B tech marketing, particularly within industries like manufacturing, retail, or automotive, is desirable.Exceptional writing and communication skills, with the ability to craft clear and compelling narratives for technical and business audiences.Proven ability to develop and execute strategic marketing plans that drive measurable business outcomes.Exceptional communication skills: A team player with excellent interpersonal skills and the ability to work effectively across departments in a fast-paced environment.Strong organizational skills with the ability to manage multiple projects and prioritize tasks to meet deadlines. Comfortable with ambiguity and able to pivot quickly in response to changing market conditions or company priorities.Additional informationRelocation support is not available for this position. International relocation support is not available for this position. Work visa/immigration sponsorship is not available for this position.Life at UnityUnity [NYSE: U] is the world's leading platform of tools for creators to build and grow real-time games, apps, and experiences across multiple platforms. Creators, ranging from game developers to artists, architects, automotive designers, infrastructure experts, filmmakers, and more, use Unity to bring their imaginations to life across multiple platforms, from mobile, PC, and console, to spatial computing.As of the fourth quarter of 2023, more than 69% of the top 1,000 mobile games are made with Unity as derived from a blended number of the top 1,000 games in the Google Play Store and iOS App Store. In 2023, Made with Unity applications had an average of 3.7 billion downloads per month. For more information, please visit www.unity.com.Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators.This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.
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Join Unity’s dynamic industry product marketing team and play a key role in shaping the future of real-time 3D solutions across industries such as manufacturing, retail, automotive and more. You’ll define and execute go-to-market (GTM) strategies, craft compelling value propositions and messaging, and develop content that supports sales, campaigns, and GTM initiatives. This role offers the opportunity to significantly influence how Unity’s industry solutions are positioned and communicated to diverse audiences.What you'll be doingPositioning & Messaging:
Develop and refine differentiated messaging and positioning for Unity’s industry solutions that resonate with target personas and address specific industry challenges.Sales Enablement:
Create and maintain high-impact sales enablement materials, including presentations, solution briefs, case studies, and competitive analysis, to empower the sales team in engaging with prospects and customers.Content Development:
Produce various content types—such as blog posts, videos, and webinars—that align with the buyer’s journey and support GTM initiatives.Market Research:
Conduct in-depth market research to understand industry trends, customer needs, and competitive dynamics, translating insights into actionable strategies that drive Unity’s market leadership.Cross-Functional Collaboration:
Collaborate with sales, product management, and campaign teams to develop integrated marketing strategies that drive adoption and growth of Unity’s industry solutions.Campaign Support:
Contribute to the planning and execution of digital marketing campaigns, events, and other demand generation activities that amplify Unity’s industry presence and thought leadership.What we're looking forStrong Product Marketing experience, with a focus on positioning, messaging, sales enablement, and market research. Experience in B2B tech marketing, particularly within industries like manufacturing, retail, or automotive, is desirable.Exceptional writing and communication skills, with the ability to craft clear and compelling narratives for technical and business audiences.Proven ability to develop and execute strategic marketing plans that drive measurable business outcomes.Exceptional communication skills: A team player with excellent interpersonal skills and the ability to work effectively across departments in a fast-paced environment.Strong organizational skills with the ability to manage multiple projects and prioritize tasks to meet deadlines. Comfortable with ambiguity and able to pivot quickly in response to changing market conditions or company priorities.Additional informationRelocation support is not available for this position. International relocation support is not available for this position. Work visa/immigration sponsorship is not available for this position.Life at UnityUnity [NYSE: U] is the world's leading platform of tools for creators to build and grow real-time games, apps, and experiences across multiple platforms. Creators, ranging from game developers to artists, architects, automotive designers, infrastructure experts, filmmakers, and more, use Unity to bring their imaginations to life across multiple platforms, from mobile, PC, and console, to spatial computing.As of the fourth quarter of 2023, more than 69% of the top 1,000 mobile games are made with Unity as derived from a blended number of the top 1,000 games in the Google Play Store and iOS App Store. In 2023, Made with Unity applications had an average of 3.7 billion downloads per month. For more information, please visit www.unity.com.Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators.This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.
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