Walmart
Senior Manager, Digital Media - Content Affiliate Partnerships
Walmart, Hoboken, New Jersey, us, 07030
Position Summary:
What you'll do:
About the Content Affiliate Partnerships Team:We are focused on creating innovative customer experiences that shape the future of retail and commerce. Walmart is an early pioneer in content and social commerce—an area that is fundamentally transforming the way people discover and shop—through efforts in content activations, commerce integrations, shoppable tools and partnerships, and social platforms like Walmart Creator. Our ultimate goal is to create cutting-edge experiences that shorten the distance between product inspiration and purchase, and that make it easy for customers to shop.
About the Role:As a Sr. Manager of Content Affiliate Partnerships, your focus will be to develop and lead business strategies, partnerships, and activations that inspire customers to shop (specifically focused on Walmart's Marketplace business). You'll work closely with our Content & Commerce, Product, Engineering, Marketplace, and Media teams to develop and manage some of our most critical strategic partnerships, spearhead cross-functional deal implementation efforts, and research, evaluate and recommend potential collaborations. You must be a savvy self-starter who loves building from the ground up, leverages performance data to inform scale, and has excellent communication skills. This is a rare opportunity to shape the trajectory of emerging customer behavior. You will bridge the art of what's possible across today's rapidly evolving content and social commerce landscape. This role sits in the Content, Influencer and Commerce Group and is focused on content affiliate partners.
Challenges you'll tackle:As part of a growing team, you will help cultivate new and existing relationships with content-first brands, organizations, and strategic partners - with a focus on affiliate-based relationships.Hunt for innovative partners, structure working relationships in creative, dynamic ways, and launch newsworthy collaborations.Act as an external and internal advocate, working closely with cross-functional teams to drive projects forward. Includes socializing efforts with executive partners and leadership.
Responsibilities:Drive content affiliate and branded content strategy & execution including business development, partner recruitment & onboarding, and optimization & growth.Responsible for channel strategy including budgeting, commission rates, forecasting, partner strategy, execution of campaigns end-to-end, partner composite, and how to best inspire and fuel the channel with product inspiration for Marketplace items.Grow strategic content and commerce partnerships. These initiatives will range from partnerships & integrations with media companies, to collaborations with up-and-coming brands, to experiential marketing and popup shops that showcase Walmart's value proposition beyond product.Leverage data, insights and measurement to constantly optimize, as well as socialize and advocate insights and broader strategy internally to stakeholders and leadership.Help create a pipeline of new ideas and methods of marketing including "test and learn" plans and analyze relative ROI possibilities.Coordinate with key stakeholders across external and internal teams to get projects across the finish line.Accurately quantity and forecast content affiliate performance to maximize chance of success and minimize risk to the business. Includes P/L management of content affiliate programs.Create clear cross-functional deliverables and coordinate with key stakeholders across external and internal teams.
Qualifications:Minimum 6-8+ years of work experience in a related area (e.g. Performance Marketing, Strategic Partnerships, Commerce, Social Platforms, Digital Marketing, Affiliate Marketing).Performance mindset with experience optimizing based on conversion-based KPIs.Established industry relationships and experience working with marketing leaders and client organizations, particularly across media, retail, and/or ecommerce.Strong written and oral presentation skills, and ability to balance storytelling with data-backed insights.Gravitas to advocate, influence, and gain buy-in both internally and externally.Effective communication skills - you're equally comfortable hopping on the phone with a new potential partner, meeting them in person, or following up (with a "make things happen" attitude).Highly organized and detail-oriented.Extensive experience with Excel, PowerPoint, particularly in relation to pacing/forecasting, building pitch decks, and communicating strategy, plans, and insights.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision, and dental coverage. Financial benefits include 401(k), stock purchase, and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
The annual salary range for this position is $108,000.00-$216,000.00. Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include:Stock
Minimum Qualifications:Bachelor's degree in Marketing, Business, or related field and 3 years' experience in marketing or related field OR 5 years' experience in marketing or related field.
Preferred Qualifications:Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team.
Primary Location:221 River St, Hoboken, NJ 07030, United States of America.
#J-18808-Ljbffr
What you'll do:
About the Content Affiliate Partnerships Team:We are focused on creating innovative customer experiences that shape the future of retail and commerce. Walmart is an early pioneer in content and social commerce—an area that is fundamentally transforming the way people discover and shop—through efforts in content activations, commerce integrations, shoppable tools and partnerships, and social platforms like Walmart Creator. Our ultimate goal is to create cutting-edge experiences that shorten the distance between product inspiration and purchase, and that make it easy for customers to shop.
About the Role:As a Sr. Manager of Content Affiliate Partnerships, your focus will be to develop and lead business strategies, partnerships, and activations that inspire customers to shop (specifically focused on Walmart's Marketplace business). You'll work closely with our Content & Commerce, Product, Engineering, Marketplace, and Media teams to develop and manage some of our most critical strategic partnerships, spearhead cross-functional deal implementation efforts, and research, evaluate and recommend potential collaborations. You must be a savvy self-starter who loves building from the ground up, leverages performance data to inform scale, and has excellent communication skills. This is a rare opportunity to shape the trajectory of emerging customer behavior. You will bridge the art of what's possible across today's rapidly evolving content and social commerce landscape. This role sits in the Content, Influencer and Commerce Group and is focused on content affiliate partners.
Challenges you'll tackle:As part of a growing team, you will help cultivate new and existing relationships with content-first brands, organizations, and strategic partners - with a focus on affiliate-based relationships.Hunt for innovative partners, structure working relationships in creative, dynamic ways, and launch newsworthy collaborations.Act as an external and internal advocate, working closely with cross-functional teams to drive projects forward. Includes socializing efforts with executive partners and leadership.
Responsibilities:Drive content affiliate and branded content strategy & execution including business development, partner recruitment & onboarding, and optimization & growth.Responsible for channel strategy including budgeting, commission rates, forecasting, partner strategy, execution of campaigns end-to-end, partner composite, and how to best inspire and fuel the channel with product inspiration for Marketplace items.Grow strategic content and commerce partnerships. These initiatives will range from partnerships & integrations with media companies, to collaborations with up-and-coming brands, to experiential marketing and popup shops that showcase Walmart's value proposition beyond product.Leverage data, insights and measurement to constantly optimize, as well as socialize and advocate insights and broader strategy internally to stakeholders and leadership.Help create a pipeline of new ideas and methods of marketing including "test and learn" plans and analyze relative ROI possibilities.Coordinate with key stakeholders across external and internal teams to get projects across the finish line.Accurately quantity and forecast content affiliate performance to maximize chance of success and minimize risk to the business. Includes P/L management of content affiliate programs.Create clear cross-functional deliverables and coordinate with key stakeholders across external and internal teams.
Qualifications:Minimum 6-8+ years of work experience in a related area (e.g. Performance Marketing, Strategic Partnerships, Commerce, Social Platforms, Digital Marketing, Affiliate Marketing).Performance mindset with experience optimizing based on conversion-based KPIs.Established industry relationships and experience working with marketing leaders and client organizations, particularly across media, retail, and/or ecommerce.Strong written and oral presentation skills, and ability to balance storytelling with data-backed insights.Gravitas to advocate, influence, and gain buy-in both internally and externally.Effective communication skills - you're equally comfortable hopping on the phone with a new potential partner, meeting them in person, or following up (with a "make things happen" attitude).Highly organized and detail-oriented.Extensive experience with Excel, PowerPoint, particularly in relation to pacing/forecasting, building pitch decks, and communicating strategy, plans, and insights.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision, and dental coverage. Financial benefits include 401(k), stock purchase, and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
The annual salary range for this position is $108,000.00-$216,000.00. Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include:Stock
Minimum Qualifications:Bachelor's degree in Marketing, Business, or related field and 3 years' experience in marketing or related field OR 5 years' experience in marketing or related field.
Preferred Qualifications:Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team.
Primary Location:221 River St, Hoboken, NJ 07030, United States of America.
#J-18808-Ljbffr