First Citizens Bank
Director Brand Marketing
First Citizens Bank, Boston, Massachusetts, us, 02298
Overview
This position manages the design, development, and implementation of marketing strategies in alignment with the Bank's existing brand. Partners with business leaders to grow revenue and deliver on operating metrics. Provides crucial strategic insight into advertising results through performance analytics. Fosters a collaborative culture between brand marketing associates, lines of business, and other stakeholders to deliver marketing solutions for specific business needs.This is a hybrid role, with the expectation that time working will regularly take place inside and outside of a company office. This role will be located in Raleigh, NC or Boston, MA.Responsibilities
Marketing - Develops, implements, and manages integrated marketing and advertising strategies. Leads marketing that supports the Bank's brand, goals, and business segment offerings with a focus on improving profitability and revenue. Enforces brand-consistent corporate messaging across all marketing platforms. Responsible for marketing budgets and financial management.Collaboration - Builds collaborative relationships with senior leadership in order to understand priorities and business objectives. Works closely with leadership on refining marketing strategies that provide the highest impact for them and the Bank. Fosters a strong collaborative spirit between associates, agency partners, and other marketing stakeholders.Marketing Analytics - Manage the tracking of goals and objectives for marketing initiatives in partnership with internal and external analytics experts.Managerial Functions - Leads a team of brand marketing associates. Establishes and monitors expectations to achieve company and department goals. Makes appropriate changes to team policies, procedures, and efficiencies in order to meet objectives. Manages the performance, training, and evaluation of assigned staff.Qualifications
Bachelor's Degree and 10 years of experience in Marketing roles and managing a team of marketing or advertising professionals OR High School Diploma or GED and 14 years of experience in Marketing roles and managing a team of marketing or advertising professionals.Preferred Area of Experience: Financial Services. Skill(s): Understanding of the consumer decision process, Knowledge of consumer marketing trends and practices, Compliance knowledge of financial services marketing, Marketing experience in a corporate work environment as well as the financial services and wealth industries, Knowledge of all marketing disciplines, including digital and social media.First Citizens benefits programs are designed to meet our associates where they are in life. Full-time associates (20+ hours) are offered a comprehensive benefits program, with customized offerings, including those designed to support families, however defined. More information regarding our benefits offerings can be found here:
https://jobs.firstcitizens.com/benefits .
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This position manages the design, development, and implementation of marketing strategies in alignment with the Bank's existing brand. Partners with business leaders to grow revenue and deliver on operating metrics. Provides crucial strategic insight into advertising results through performance analytics. Fosters a collaborative culture between brand marketing associates, lines of business, and other stakeholders to deliver marketing solutions for specific business needs.This is a hybrid role, with the expectation that time working will regularly take place inside and outside of a company office. This role will be located in Raleigh, NC or Boston, MA.Responsibilities
Marketing - Develops, implements, and manages integrated marketing and advertising strategies. Leads marketing that supports the Bank's brand, goals, and business segment offerings with a focus on improving profitability and revenue. Enforces brand-consistent corporate messaging across all marketing platforms. Responsible for marketing budgets and financial management.Collaboration - Builds collaborative relationships with senior leadership in order to understand priorities and business objectives. Works closely with leadership on refining marketing strategies that provide the highest impact for them and the Bank. Fosters a strong collaborative spirit between associates, agency partners, and other marketing stakeholders.Marketing Analytics - Manage the tracking of goals and objectives for marketing initiatives in partnership with internal and external analytics experts.Managerial Functions - Leads a team of brand marketing associates. Establishes and monitors expectations to achieve company and department goals. Makes appropriate changes to team policies, procedures, and efficiencies in order to meet objectives. Manages the performance, training, and evaluation of assigned staff.Qualifications
Bachelor's Degree and 10 years of experience in Marketing roles and managing a team of marketing or advertising professionals OR High School Diploma or GED and 14 years of experience in Marketing roles and managing a team of marketing or advertising professionals.Preferred Area of Experience: Financial Services. Skill(s): Understanding of the consumer decision process, Knowledge of consumer marketing trends and practices, Compliance knowledge of financial services marketing, Marketing experience in a corporate work environment as well as the financial services and wealth industries, Knowledge of all marketing disciplines, including digital and social media.First Citizens benefits programs are designed to meet our associates where they are in life. Full-time associates (20+ hours) are offered a comprehensive benefits program, with customized offerings, including those designed to support families, however defined. More information regarding our benefits offerings can be found here:
https://jobs.firstcitizens.com/benefits .
#J-18808-Ljbffr