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Lauren's Hope Medical ID Jewelry

Email SMS Marketing Specialist Klaviyo Flow Expert

Lauren's Hope Medical ID Jewelry, Kansas City, Missouri, United States,


Job DescriptionJob Description

ABOUT THE POSITION

Qualifications

The ideal candidate for this position has knowledge and proven expertise in:

Klaviyo and Attentive Mobile

eCommerce-focused email + SMS marketing

Email + SMS data and analytics

Broadcast and triggered email + SMS strategy

Email design

Email + SMS copywriting

Audience segmentation and targeting

A/B testing (content, copy, visuals, cadence, and more)

Responsibilities

This position is responsible for collaborating on and/or independently managing:

Email + SMS Strategy

: Develop, implement, test, and consistently refine strategies for both day-to-day Broadcast email and Triggered/Automated Flow emails and text messages with a sharp focus on improving user engagement, increasing sales, and maintaining a healthy outbound marketing program.

Email Creation:

Design compelling, accurate, well-branded, engaging emails for our eCommerce brand using InDesign, Photoshop, or Canva. Load emails to Klaviyo with attention paid to key elements such as link strategy, content planning, subjects and pre-headers, and flow placement.

SMS Creation:

Write compelling content designed to keep SMS subscribers engaged, subscribed, informed, and repurchasing.

Email + SMS Automation/Flow Creation:

Strategize, build, test, troubleshoot, and implement automated flows in Klaviyo and Attentive. Execute ongoing A/B tests in flows. This includes Welcome, Abandonment, Win-Back, Nurture, Repurchase, Cross-Sell, and other triggered content.

A/B Testing:

Regularly test written and visual content, subjects, links, cadence, segmentation, and other messaging elements to optimize performance and improve account health as well as open, click, and conversion rates.

Segmentation and Targeting:

Build and test various segments with a focus on retention, conversions, and overall engagement.

Compliance:

Ensure that all outbound content complies with all legal requirements (EG: CAN-SPAM, TCPA)

Candidate Requirements:

Bachelor's Degree or at least 3 years of highly relevant experience

Graphic design skills, specifically in eCommerce email creation

Expertise in Klaviyo and Attentive Mobile (Shopify experience a bonus)

Exceptional written and verbal communications skills

Demonstrable data/analytics skills and experience

Strong work ethic and attention to detail

Ability to work independently and as part of a team

Benefits:

This is a perfect opportunity for an experienced, detail-oriented email and SMS-focused digital marketer who enjoys a fast-paced, collaborative environment. This is a full-time, in-house, salaried position. Pay commensurate with experience. Remote work is not available.

Company Description

About Us

Lauren's Hope Medical ID Jewelry is a locally owned eCommerce brand headquartered in North Kansas City, MO. Woman-owned and led, Lauren's Hope has designed, produced, and sold quality, attractive medical ID jewelry for adults and kids for 23 years. Our jewelry provides people with the safety and peace of mind they need, paired with the style and quality they want.

Our work environment includes:

Modern office setting

Business casual work attire

On-the-job training

Safe work environment

Growth opportunities

The world's best office dog

A friendly, positive atmosphere

Being part of the Lauren’s Hope team is a rewarding way to invest your time! We make a difference in people’s lives by providing beautiful medical IDs people truly want to wear. When people like their IDs, they’re more likely to wear them and therefore have them handy in an emergency. Our customers email, call, and even send postcards and letters telling us how their Lauren’s Hope medical ID bracelet saved their life or the life of someone they love. And you can be a part of that!

In addition to doing meaningful work that helps people, we get to work in a beautiful new office space. Designed just for us, our office features a modern, full kitchen with lounge area, a beautifully furnished outdoor side yard/dining space, and natural light throughout. Located just blocks from fun local attractions like the River Market and Chicken n’ Pickle, we’re in the heart of beautifully revitalized North Kansas City, Mo.

We offer competitive pay, a robust wellness benefits/insurance package, paid time off, a 401k plan with employer contribution, and more!

Company DescriptionAbout Us\r\n\r\nLauren's Hope Medical ID Jewelry is a locally owned eCommerce brand headquartered in North Kansas City, MO. Woman-owned and led, Lauren's Hope has designed, produced, and sold quality, attractive medical ID jewelry for adults and kids for 23 years. Our jewelry provides people with the safety and peace of mind they need, paired with the style and quality they want.\r\n\r\nOur work environment includes:\r\nModern office setting\r\nBusiness casual work attire\r\nOn-the-job training\r\nSafe work environment\r\nGrowth opportunities\r\nThe world's best office dog\r\nA friendly, positive atmosphere\r\n\r\nBeing part of the Lauren’s Hope team is a rewarding way to invest your time! We make a difference in people’s lives by providing beautiful medical IDs people truly want to wear. When people like their IDs, they’re more likely to wear them and therefore have them handy in an emergency. Our customers email, call, and even send postcards and letters telling us how their Lauren’s Hope medical ID bracelet saved their life or the life of someone they love. And you can be a part of that!\r\n\r\nIn addition to doing meaningful work that helps people, we get to work in a beautiful new office space. Designed just for us, our office features a modern, full kitchen with lounge area, a beautifully furnished outdoor side yard/dining space, and natural light throughout. Located just blocks from fun local attractions like the River Market and Chicken n’ Pickle, we’re in the heart of beautifully revitalized North Kansas City, Mo. \r\n\r\nWe offer competitive pay, a robust wellness benefits/insurance package, paid time off, a 401k plan with employer contribution, and more!