Integrated Resources
Marketing - Brand/Category Manager 3 Brand/Category Manager 3
Integrated Resources, Boston, Massachusetts, us, 02298
Role Objective(s)
Help build and manage the seasonal strategic direction, narrative and brand plan for campaigns for North America in partnership with the leadership and cross functional teams to deliver an integrated consumer journey with a focus on SP/SU25.Lead with creator-first mindset to drive seasonal marketing plans that will elevate the brand and deliver upon commercial priorities.Create a solid runway and plan for SP/SU24 execution.
Responsibilities
Seasonal Marketing Plans & Briefs:
Assist managing the seasonal North America SP/SU25 marketing plan and seasonal brand briefs, in partnership with the Geo Brand Marketing functions, including seasonal strategy, consumer insights, seasonal approach, creative direction and critical marketing levers.Seasonal Concept Maps:
Lead the development of the seasonal brand concept maps.Consumer:
Be the champion of the North America consumer through qualitative and quantitative insight gathering to inform geo-right consumer and brand strategies.Insights:
Uncover and communicate key insights about our consumers, trends, marketplace and competitors to help the marketing function stay informed and connectedGeo Coordination:
Drive connectivity across North America and Global teams, to enable idea and plan share and extensions to impact our Client-brand moments.Hindsight : Lead work to understand results and learnings aProductst key initiatives, in partnerships with geo leadership teams and functions.
Details:
Target End Date2.7.25
Help build and manage the seasonal strategic direction, narrative and brand plan for campaigns for North America in partnership with the leadership and cross functional teams to deliver an integrated consumer journey with a focus on SP/SU25.Lead with creator-first mindset to drive seasonal marketing plans that will elevate the brand and deliver upon commercial priorities.Create a solid runway and plan for SP/SU24 execution.
Responsibilities
Seasonal Marketing Plans & Briefs:
Assist managing the seasonal North America SP/SU25 marketing plan and seasonal brand briefs, in partnership with the Geo Brand Marketing functions, including seasonal strategy, consumer insights, seasonal approach, creative direction and critical marketing levers.Seasonal Concept Maps:
Lead the development of the seasonal brand concept maps.Consumer:
Be the champion of the North America consumer through qualitative and quantitative insight gathering to inform geo-right consumer and brand strategies.Insights:
Uncover and communicate key insights about our consumers, trends, marketplace and competitors to help the marketing function stay informed and connectedGeo Coordination:
Drive connectivity across North America and Global teams, to enable idea and plan share and extensions to impact our Client-brand moments.Hindsight : Lead work to understand results and learnings aProductst key initiatives, in partnerships with geo leadership teams and functions.
Details:
Target End Date2.7.25