SS&C Technologies
Digital Media Planner
SS&C Technologies, Waltham, Massachusetts, United States, 02254
SS&C is a global provider of investment and financial services and software for the financial services and healthcare industries. Named to Fortune 1000 list as top U.S. company based on revenue, SS&C is headquartered in Windsor, Connecticut and has 20,000+ employees in over 90 offices in 35 countries. Some 18,000 financial services and healthcare organizations, from the world's largest institutions to local firms, manage and account for their investments using SS&C's products and services.Job DescriptionSenior Media PlannerLocation : Boston, MA, NYC, or RemoteGet To Know The Team:The SS&C global marketing and communications team is a smart, creative and optimistic crew who believe that hard work, collaboration and constant communication are the way to achieve great innovation and greater results. We believe in exploration and experimentation and stretch the limits of marketing execution at every opportunity. We’re a diverse bunch located in the world’s financial capitals, from New York and London to Singapore and Tokyo.Why You Will Love It Here!Flexibility:
Hybrid Work Model & a Business Casual Dress Code, including jeansYour Future:
401k Matching Program, Professional Development ReimbursementWork/Life Balance:
Flexible Personal/Vacation Time Off, Sick Leave, Paid HolidaysYour Wellbeing:
Medical, Dental, Vision, Employee Assistance Program, Parental LeaveDiversity & Inclusion:
Committed to Welcoming, Celebrating and Thriving on DiversityTraining:
Hands-On, Team-Customized, including SS&C UniversityExtra Perks:
Discounts on fitness clubs, travel and more!What You Will Get To Do:Collaborate with growth marketers and our media agency of record to develop media strategies that support our marketing programs and drive measurable performance.Act as a digital media subject matter expert and help influence campaign design and execution to drive continual optimization.Partner with the content team and agency on media performance to advise and conceive of creative ways media formats to help improve CTRs and conversions.Maintain global 3rd Party Media list for all business segments.Optimize performance around creative, media and landing page performance and present observations from reports, including recommendations to increase performance and reduce acquisition costs.Develop a testing schedule and work with the agency to execute experiments on ads and landing pages and report on insights.Effectively manage multiple digital campaigns and growth marketers, determining KPI’s and benchmarks.Manage the delivery of creative assets, offers and QA the flow of data to ensure accurate tracking/analysis, optimization, performance and reporting of digital campaigns and key metrics.Collect and maintain updated Target Account Lists from multiple business segments to be leveraged through multiple paid media tactics.Maintain suppression lists and competitor lists for each business segment.Build, foster and nurture strong, lasting relationships with both agency and internal teams.Stay informed on current paid digital media trends, advances, and the continuous changes to the digital landscape.Set up and maintain dashboards to show live campaign results and analytics to stakeholders.What You Will Bring:4+ years of digital media buying experience across all digital channels - programmatic, search, paid social (Facebook, LinkedIn, Instagram, TikTok, Snapchat, Twitter, Influencer), video, display, OTT/CTV, streaming audio, etc.Experience working within an enterprise organization in a media planning/buying capacity.Understanding of ad operations, media reporting processes, and QA, including implementation of media platform pixels, UTMs, ad serving, and bidding platforms.Strong budget management skills experience managing budgets and determining the best use of funds to meet specific goals.Analytical and strategic thinker who can translate campaign performance data into actionable insights and recommendations.Thank you for your interest in SS&C! To further explore this opportunity, please apply through our careers page on the corporate website at
www.ssctech.com/careers .
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Hybrid Work Model & a Business Casual Dress Code, including jeansYour Future:
401k Matching Program, Professional Development ReimbursementWork/Life Balance:
Flexible Personal/Vacation Time Off, Sick Leave, Paid HolidaysYour Wellbeing:
Medical, Dental, Vision, Employee Assistance Program, Parental LeaveDiversity & Inclusion:
Committed to Welcoming, Celebrating and Thriving on DiversityTraining:
Hands-On, Team-Customized, including SS&C UniversityExtra Perks:
Discounts on fitness clubs, travel and more!What You Will Get To Do:Collaborate with growth marketers and our media agency of record to develop media strategies that support our marketing programs and drive measurable performance.Act as a digital media subject matter expert and help influence campaign design and execution to drive continual optimization.Partner with the content team and agency on media performance to advise and conceive of creative ways media formats to help improve CTRs and conversions.Maintain global 3rd Party Media list for all business segments.Optimize performance around creative, media and landing page performance and present observations from reports, including recommendations to increase performance and reduce acquisition costs.Develop a testing schedule and work with the agency to execute experiments on ads and landing pages and report on insights.Effectively manage multiple digital campaigns and growth marketers, determining KPI’s and benchmarks.Manage the delivery of creative assets, offers and QA the flow of data to ensure accurate tracking/analysis, optimization, performance and reporting of digital campaigns and key metrics.Collect and maintain updated Target Account Lists from multiple business segments to be leveraged through multiple paid media tactics.Maintain suppression lists and competitor lists for each business segment.Build, foster and nurture strong, lasting relationships with both agency and internal teams.Stay informed on current paid digital media trends, advances, and the continuous changes to the digital landscape.Set up and maintain dashboards to show live campaign results and analytics to stakeholders.What You Will Bring:4+ years of digital media buying experience across all digital channels - programmatic, search, paid social (Facebook, LinkedIn, Instagram, TikTok, Snapchat, Twitter, Influencer), video, display, OTT/CTV, streaming audio, etc.Experience working within an enterprise organization in a media planning/buying capacity.Understanding of ad operations, media reporting processes, and QA, including implementation of media platform pixels, UTMs, ad serving, and bidding platforms.Strong budget management skills experience managing budgets and determining the best use of funds to meet specific goals.Analytical and strategic thinker who can translate campaign performance data into actionable insights and recommendations.Thank you for your interest in SS&C! To further explore this opportunity, please apply through our careers page on the corporate website at
www.ssctech.com/careers .
#J-18808-Ljbffr