Marketing Manager, Bioscience and Pyrogen Testing (BSPT)

Marketing Manager, Bioscience and Pyrogen Testing (BSPT)

Marketing | Santa Ana, CA

We are hiring a Marketing Manager, Bioscience and Pyrogen Testing (BSPT). The BSPT Marketing Manager will oversee all marketing aspects of the marketing business for Bioscience and Pyrogen Testing portfolio of products.Responsibilities:

Responsible for the marketing management of assigned product line(s) within the Bioscience and Pyrogen Testing (BPST) product portfolios, including Laboratory Chemicals and LAL/Biosafety Testing, including maintenance and growth of gross profit, in alignment with overall strategic business plan objectives.Develop and execute on inbound and outbound marketing strategy to help drive continued company sales growth across the BPST product portfolio, including driving e-commerce sales.Develop and execute strategic and tactical marketing plans (including digital and print advertising) with unique positioning and messaging, designed to meet key business goals.Utilize voice of customer, voice of sales, and market research to develop messaging that drives customer acquisition and expansion.Create effective promotional marketing materials, sales tools and marketing collateral in collaboration with marketing communications team.Create product bundling strategies that maximize both the BSPT and other Fujifilm product portfolio revenues.Analyze sales and profit performance of assigned product areas, assess effects of tactics and promotions, and provide reports to management. Based on such analyses, recommend enhancements to promotional efforts to achieve mid-range and long-term financial plans.Travel to meet with distributors/customers and attend conference meetings and trade shows.Work with distributors to strategize and improve promotional materials for their specific markets.Report out new market trends and gaps to senior leadership in the US and Japan.Partner with technical support teams in the US and Japan to ensure that marketing messaging and collateral are consistent with global strategy and branding guidelines.Effectively communicate marketing plans across the internal organization and field sales, and report key success metrics and ROI.Travel and represent FUJIFILM Irvine Scientific at tradeshows, seminars, and customer sites.Provide direction to and manage a growing team of global (Americas and EMEA) product managers.Perform other duties assigned by supervisor or manager.Required Skills/Education:

BA/BS degree in Biology, Chemistry, life sciences, or Marketing and 6+ years experience. MBA preferred. 4+ years experience with MBA of biotechnology or life sciences marketing.Experience in managing people is required.Industry experience within the life science, biotechnology, medical device or pharmaceutical field.Must have proven ability to build relationships and lead cross-functional teams, including R&D, Sales, Marketing and Marketing Communications, Program Management, and Operations.Experience in managing multiple stakeholders and resolving conflict within teams.Sales and marketing principles and a technical background.Proficient in MS Word, Excel, PowerPoint, Outlook.Ability to speak, read, and write English.Excellent communication skills including oral, written and presentation techniques.Salary and Benefits:

For California, the base salary range for this position is $88,065 to $160,165 annually. Compensation for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience, location, etc.).

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