University of California - Davis
Digital Marketing Manager (MARKETING SPEC 3)
University of California - Davis, Davis, California, us, 95617
Job ID:
72770Location:
DavisFull/Part Time:
Full TimeJob Summary
Reporting to the Executive Director of Marketing and Communications, the Digital Marketing Manager will develop and manage a multimedia marketing and communications portfolio that elevates graduate education at UC Davis. The Digital Marketing Manager will work in conjunction with the deans, directors, and administrators to enrich the Graduate Studies brand by designing and implementing outreach campaigns, social media campaigns, and digital communications tied to graduate student recruitment, retention, and community-building goals. The Digital Marketing Manager will be adept at using both web and non-web-based platforms to execute the position including Adobe Creative Suite and/or Canva, website content management systems such as Drupal, social media content management systems such as Hootsuite, marketing platforms such as MailChimp or Constant Contact, and Microsoft Office applications. They will also track, analyze and report campaign performance using analytic tools and work closely with the Executive Director of Marketing and Communications to shape ongoing marketing strategies. The Digital Marketing Manager will clearly and effectively interact with individuals of diverse backgrounds and perspectives, and they will serve as a marketing strategist and liaison to Graduate Studies staff and other UC Davis constituents (students, staff, faculty, and alumni).Apply By Date:
10/4/2024 at 11:59pmQualifications
Minimum Qualifications
Bachelor's degree and work-related experience in marketing, communications, web development, or similar; and/or equivalent combination of experience/training.Knowledge and experience with all aspects of social media communications, including a firm understanding of social media channels and digital platforms and their respective audiences (Facebook, Instagram, LinkedIn, X/Twitter, YouTube, etc.) as well as the ability to create and implement long and short-term social media marketing/communication plans.Experience drafting and designing clear, easy-to-navigate, informative, accurate, and functional web resources (including but not limited to websites, visuals, and graphics) that provide content consistent with Graduate Studies' brand and objectives targeted to the appropriate audiences.Experience and knowledge of web production, management, accessibility, and SEO optimization.Experience handling multiple projects simultaneously and building consensus while managing leadership expectations.Proficiency in Photoshop, Illustrator, Premier Pro, Canva, or other visual design and wire-framing tools.Interpersonal and communication skills to interact effectively with diverse groups and individuals from the University and external to the University, both verbally and in writing.Preferred Qualifications
At least 5 years of experience in digital marketing and communications.Technical skills in digital audio and video recording equipment, experience operating such equipment, and experience with digital audio and video editing software to produce quality videos.Experience writing, editing, and/or repurposing news for a variety of audiences in digital, online, and print formats.Basic HTML knowledge.Knowledge of campus web standards and editorial/content standards.Project management skills appropriate for multimedia or content production for the web or in publications.Knowledge of graduate education.Knowledge of organizational principles and procedures involved in handling sensitive and/or personally identifiable information (for example, Family Education Rights and Privacy Act, or FERPA).Key Responsibilities
50% - Manage, develop, maintain, and deliver web content and navigation/architecture systems.30% - Design and implement an integrated social media and web strategy.15% - Develop and manage graphic and written content.5% - Other.Department Overview
Graduate Studies (GS) advocates on behalf of graduate students and postdoctoral scholars, supports the faculty and staff engaged in delivering graduate education, and administers academic and administrative policies affecting graduate students and postdoctoral scholars that foster a culturally and intellectually diverse environment characterized by high academic standards. Graduate Studies at UC Davis includes more than 100 dynamic degree programs and a diverse and interactive global student body. Graduate Studies (GS) embraces and values diversity, equity, and inclusion (DEI). We are committed to employing and retaining a diverse workforce and have programs and policies in place to ensure all employees can succeed regardless of race, color, national origin, religion, sex, gender expression, gender identity, gender transition status, pregnancy, physical or mental disability, medical condition, genetic information, ancestry, marital status, age, sexual orientation, citizenship, or service in the uniformed services, including protected veterans.Position Information
Salary or Pay Range:
$75,000/yr. - $135,600/yr.Salary Frequency:
MonthlySalary Grade:
22UC Job Title:
MARKETING SPEC 3Number of Positions:
1Appointment Type:
CareerPercentage of Time:
100% FixedShift Hours:
Manager will adviseUnion Representation:
NoBenefits Eligible:
YesHybrid/Remote/On-Site:
On-SiteBenefits
Outstanding benefits and perks are among the many rewards of working for the University of California. UC Davis offers a full range of benefits, resources, and programs to help you bring your best self to work, as well as to help you and your family achieve your health, wellness, financial, and career goals.Physical Demands
Mental Demands: Analytical and Problem Solving - Constantly, Confidentiality - Constantly, Constant Interruptions - Frequently, Customer Contact - Frequently, Multiple Concurrent Tasks - Constantly, Reading (documents or instruments) - Constantly, Reasoning - Occasionally, Verbal Communication - Constantly, Written Communication - ConstantlyPhysical Demands: Attendance - Constantly, Sitting - Constantly, Speaking - Constantly, Standing - Frequently, Walking - Occasionally, Writing - Frequently, Talk or Hear - FrequentlyLifting Requirements: Up to 25 Pounds (Light) - OccasionallyVisual Acuity Requirements: Close Visual Acuity (e.g., viewing a computer screen; using measurement devices) - Constantly, Color Visual Acuity - FrequentlyNoise Conditions: Moderate Noise Conditions - ConstantlyWork Environment
Participate in multiple events (Tier 1) throughout the year showcasing Graduate Studies programs and services including, but not limited to Commencement.UC Davis is a smoke and tobacco-free campus effective January 1, 2014.Special Requirements
This position is a critical position and subject to a background check. Employment is contingent upon successful completion of background investigation including criminal history and identity checks.Diversity, Equity, Inclusion and Belonging
At UC Davis, we're solving life's most urgent challenges to bring a fuller, healthier, and more resilient world within reach. We grow from every challenge we take on and we don't just maintain - we improve. We recognize that creating an inclusive and intellectually vibrant organization means understanding and valuing both our individual differences and our common ground.
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72770Location:
DavisFull/Part Time:
Full TimeJob Summary
Reporting to the Executive Director of Marketing and Communications, the Digital Marketing Manager will develop and manage a multimedia marketing and communications portfolio that elevates graduate education at UC Davis. The Digital Marketing Manager will work in conjunction with the deans, directors, and administrators to enrich the Graduate Studies brand by designing and implementing outreach campaigns, social media campaigns, and digital communications tied to graduate student recruitment, retention, and community-building goals. The Digital Marketing Manager will be adept at using both web and non-web-based platforms to execute the position including Adobe Creative Suite and/or Canva, website content management systems such as Drupal, social media content management systems such as Hootsuite, marketing platforms such as MailChimp or Constant Contact, and Microsoft Office applications. They will also track, analyze and report campaign performance using analytic tools and work closely with the Executive Director of Marketing and Communications to shape ongoing marketing strategies. The Digital Marketing Manager will clearly and effectively interact with individuals of diverse backgrounds and perspectives, and they will serve as a marketing strategist and liaison to Graduate Studies staff and other UC Davis constituents (students, staff, faculty, and alumni).Apply By Date:
10/4/2024 at 11:59pmQualifications
Minimum Qualifications
Bachelor's degree and work-related experience in marketing, communications, web development, or similar; and/or equivalent combination of experience/training.Knowledge and experience with all aspects of social media communications, including a firm understanding of social media channels and digital platforms and their respective audiences (Facebook, Instagram, LinkedIn, X/Twitter, YouTube, etc.) as well as the ability to create and implement long and short-term social media marketing/communication plans.Experience drafting and designing clear, easy-to-navigate, informative, accurate, and functional web resources (including but not limited to websites, visuals, and graphics) that provide content consistent with Graduate Studies' brand and objectives targeted to the appropriate audiences.Experience and knowledge of web production, management, accessibility, and SEO optimization.Experience handling multiple projects simultaneously and building consensus while managing leadership expectations.Proficiency in Photoshop, Illustrator, Premier Pro, Canva, or other visual design and wire-framing tools.Interpersonal and communication skills to interact effectively with diverse groups and individuals from the University and external to the University, both verbally and in writing.Preferred Qualifications
At least 5 years of experience in digital marketing and communications.Technical skills in digital audio and video recording equipment, experience operating such equipment, and experience with digital audio and video editing software to produce quality videos.Experience writing, editing, and/or repurposing news for a variety of audiences in digital, online, and print formats.Basic HTML knowledge.Knowledge of campus web standards and editorial/content standards.Project management skills appropriate for multimedia or content production for the web or in publications.Knowledge of graduate education.Knowledge of organizational principles and procedures involved in handling sensitive and/or personally identifiable information (for example, Family Education Rights and Privacy Act, or FERPA).Key Responsibilities
50% - Manage, develop, maintain, and deliver web content and navigation/architecture systems.30% - Design and implement an integrated social media and web strategy.15% - Develop and manage graphic and written content.5% - Other.Department Overview
Graduate Studies (GS) advocates on behalf of graduate students and postdoctoral scholars, supports the faculty and staff engaged in delivering graduate education, and administers academic and administrative policies affecting graduate students and postdoctoral scholars that foster a culturally and intellectually diverse environment characterized by high academic standards. Graduate Studies at UC Davis includes more than 100 dynamic degree programs and a diverse and interactive global student body. Graduate Studies (GS) embraces and values diversity, equity, and inclusion (DEI). We are committed to employing and retaining a diverse workforce and have programs and policies in place to ensure all employees can succeed regardless of race, color, national origin, religion, sex, gender expression, gender identity, gender transition status, pregnancy, physical or mental disability, medical condition, genetic information, ancestry, marital status, age, sexual orientation, citizenship, or service in the uniformed services, including protected veterans.Position Information
Salary or Pay Range:
$75,000/yr. - $135,600/yr.Salary Frequency:
MonthlySalary Grade:
22UC Job Title:
MARKETING SPEC 3Number of Positions:
1Appointment Type:
CareerPercentage of Time:
100% FixedShift Hours:
Manager will adviseUnion Representation:
NoBenefits Eligible:
YesHybrid/Remote/On-Site:
On-SiteBenefits
Outstanding benefits and perks are among the many rewards of working for the University of California. UC Davis offers a full range of benefits, resources, and programs to help you bring your best self to work, as well as to help you and your family achieve your health, wellness, financial, and career goals.Physical Demands
Mental Demands: Analytical and Problem Solving - Constantly, Confidentiality - Constantly, Constant Interruptions - Frequently, Customer Contact - Frequently, Multiple Concurrent Tasks - Constantly, Reading (documents or instruments) - Constantly, Reasoning - Occasionally, Verbal Communication - Constantly, Written Communication - ConstantlyPhysical Demands: Attendance - Constantly, Sitting - Constantly, Speaking - Constantly, Standing - Frequently, Walking - Occasionally, Writing - Frequently, Talk or Hear - FrequentlyLifting Requirements: Up to 25 Pounds (Light) - OccasionallyVisual Acuity Requirements: Close Visual Acuity (e.g., viewing a computer screen; using measurement devices) - Constantly, Color Visual Acuity - FrequentlyNoise Conditions: Moderate Noise Conditions - ConstantlyWork Environment
Participate in multiple events (Tier 1) throughout the year showcasing Graduate Studies programs and services including, but not limited to Commencement.UC Davis is a smoke and tobacco-free campus effective January 1, 2014.Special Requirements
This position is a critical position and subject to a background check. Employment is contingent upon successful completion of background investigation including criminal history and identity checks.Diversity, Equity, Inclusion and Belonging
At UC Davis, we're solving life's most urgent challenges to bring a fuller, healthier, and more resilient world within reach. We grow from every challenge we take on and we don't just maintain - we improve. We recognize that creating an inclusive and intellectually vibrant organization means understanding and valuing both our individual differences and our common ground.
#J-18808-Ljbffr