The Cigna Group
Account Supervisor – D2C Communications - Marketing Agency - Hybrid
The Cigna Group, Bloomfield, Connecticut, us, 06002
Cigna’s internal agency is the premier source for profound marketing insights, world-class strategy, brilliant concepts, renowned design, and content that inspires action and delivers results.
OBJECTIVE of ACCOUNT SUPERVISOR
Establish trust, manage and meet expectations, and add strategic value to become an indispensable partner to clients and agency staff. Flawless implementation of our creative approach and our output through fundamentals of client service. Trusted to solve business problems and needs with partners across Cigna Corporation with creative solutions that are measurable, on strategy, on time and on budget.
Responsibilities :
Exercise effective communication skills to manage business partners/clients and teams, develop compelling presentations and sell work
Drive flawless execution of marketing plans and campaigns with partners across Cigna Corporation
Act as a marketing and key category and segment expert about business/segment and brand performance and keep agency team informed, focused and motivated about business
Develop and deliver effective, inspiring internal briefs to cross-disciplinary marketing teams, ensuring plans are tied to business objectives and leverage the brand promise
Continually work to understand the competitive landscape to ensure campaigns are relevant and differentiated in the marketplace
Partner with consumer insights team to gain consumer knowledge; monitor and report on market trends related to healthcare industries
Align with PR, communications and other marketing centers of excellence to develop strategies and initiatives that drive brand health
Champion stellar creative work throughout the business/segment approval process
Forge strong client relationships with Creative, Production, Project Management and other agency departments and partner companies.
Develop and recommend ways to streamline communications; at the client level and internally within our team
Evaluate the input and ideas relative to strategy and business/segment preference
Facilitate business/segment presentations and internal briefings
Perform all budget estimates and manage actual vs. proposed budget; compile billing and income forecasts and reports
Continuously monitor business and promote new opportunities
Proactively troubleshoot and adjust plans as needed
Define metrics to help ensure marketing campaigns align to business objectives
Monitor, analyze and report impact of campaigns/initiatives
Commit to and exemplify our agency values (Intrinsically Motivated + Resourceful, Amazing + Awesome, Inspired + Enlightened, Passionate + Curious, Smart + Constructively Dissatisfied, Disciplined + Resilient)
IDEAL CANDIDATES WILL OFFER
Bachelor’s degree or equivalent experience
8+ years total experience
Organized and skilled in project management. Must balance high-priority, long-term projects with short-term, immediate deadlines
Proven ability to generate ideas that effectively leverage limited marketing funds
Excellent communication and presentation skills
Adept or expert in a variety of our core agency capabilities and marketing in general
Driven, compassionate and curious — An excellent communicator with a positive attitude and stellar listening, analytical, and problem-solving skills
Strong interpersonal skills
Fast, creative thinker/problem solver
Team player
Ability to work in fast-paced, highly-matrixed environment
Highly motivated
Attention to detail
Ability to work from a Cigna office 50% of the time, as requested by the business
About Cigna Healthcare
Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.
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OBJECTIVE of ACCOUNT SUPERVISOR
Establish trust, manage and meet expectations, and add strategic value to become an indispensable partner to clients and agency staff. Flawless implementation of our creative approach and our output through fundamentals of client service. Trusted to solve business problems and needs with partners across Cigna Corporation with creative solutions that are measurable, on strategy, on time and on budget.
Responsibilities :
Exercise effective communication skills to manage business partners/clients and teams, develop compelling presentations and sell work
Drive flawless execution of marketing plans and campaigns with partners across Cigna Corporation
Act as a marketing and key category and segment expert about business/segment and brand performance and keep agency team informed, focused and motivated about business
Develop and deliver effective, inspiring internal briefs to cross-disciplinary marketing teams, ensuring plans are tied to business objectives and leverage the brand promise
Continually work to understand the competitive landscape to ensure campaigns are relevant and differentiated in the marketplace
Partner with consumer insights team to gain consumer knowledge; monitor and report on market trends related to healthcare industries
Align with PR, communications and other marketing centers of excellence to develop strategies and initiatives that drive brand health
Champion stellar creative work throughout the business/segment approval process
Forge strong client relationships with Creative, Production, Project Management and other agency departments and partner companies.
Develop and recommend ways to streamline communications; at the client level and internally within our team
Evaluate the input and ideas relative to strategy and business/segment preference
Facilitate business/segment presentations and internal briefings
Perform all budget estimates and manage actual vs. proposed budget; compile billing and income forecasts and reports
Continuously monitor business and promote new opportunities
Proactively troubleshoot and adjust plans as needed
Define metrics to help ensure marketing campaigns align to business objectives
Monitor, analyze and report impact of campaigns/initiatives
Commit to and exemplify our agency values (Intrinsically Motivated + Resourceful, Amazing + Awesome, Inspired + Enlightened, Passionate + Curious, Smart + Constructively Dissatisfied, Disciplined + Resilient)
IDEAL CANDIDATES WILL OFFER
Bachelor’s degree or equivalent experience
8+ years total experience
Organized and skilled in project management. Must balance high-priority, long-term projects with short-term, immediate deadlines
Proven ability to generate ideas that effectively leverage limited marketing funds
Excellent communication and presentation skills
Adept or expert in a variety of our core agency capabilities and marketing in general
Driven, compassionate and curious — An excellent communicator with a positive attitude and stellar listening, analytical, and problem-solving skills
Strong interpersonal skills
Fast, creative thinker/problem solver
Team player
Ability to work in fast-paced, highly-matrixed environment
Highly motivated
Attention to detail
Ability to work from a Cigna office 50% of the time, as requested by the business
About Cigna Healthcare
Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.
#J-18808-Ljbffr