Senior Director of Marketing

ABOUT USTerrabis is a leading privately held cannabis company (multi-state operator) with an ambitious growth strategy, focused on driving innovation and market expansion. Our approach integrates wholesale, retail, and customer experience to set industry standards and create value for both consumers and stakeholders.POSITION SUMMARYWe are seeking a dynamic Senior Director of Marketing to lead our marketing efforts and drive our ambitious growth plans. In this key leadership role, you will oversee core areas such as retail marketing, growth strategies, brand development, CRM, promotions, loyalty programs, and digital marketing initiatives. You will manage a team of experienced marketers and collaborate closely with senior leadership to craft and execute marketing strategies that align with our company’s goals and propel sustainable growth across both retail and eCommerce channels.The ideal candidate will have a proven track record of leading marketing teams and executing data-driven, multi-channel strategies across both retail and digital landscapes. The Senior Director will be responsible for aligning cross-functional teams, optimizing customer engagement, and driving growth through tailored marketing approaches across physical stores and digital channels. A strong focus on results, innovation, and operational excellence is essential to ensure the company’s continued success and expansion.RESPONSIBILITIESDevelop and Execute Marketing StrategyCraft and implement an integrated marketing strategy aimed at driving both customer acquisition and retention, ensuring alignment with company objectives.Team LeadershipLead and manage a team of marketers, overseeing key functions such as retail marketing, promotions, loyalty programs, CRM, eCommerce, and social media.Oversee Marketing OperationsSupervise brand management, integrated marketing efforts, and content delivery, ensuring consistency and collaboration across retail and digital touchpoints to maintain brand cohesion.Cross-functional CollaborationPartner with Retail Operations, Merchandising, and Customer Support to design and execute omnichannel campaigns that enhance the customer journey and foster engagement across stores and online.Performance Monitoring and OptimizationContinuously assess campaign performance, market trends, and customer data to optimize strategies for maximum return on investment (ROI).Innovation and Digital GrowthSpearhead digital marketing growth through CRM and eCommerce, exploring new tools, technologies, and approaches to strengthen customer engagement and lifecycle marketing initiatives.QUALIFICATIONSBachelor’s degree in Marketing, Business, or related field (Master’s degree preferred).10+ years of experience in marketing, with at least 5 years in a senior leadership role.Proven experience managing retail marketing and digital growth teams.Expertise in CRM systems, eCommerce, and digital marketing tools.Strong strategic thinking with the ability to translate market insights into actionable strategies.Experience in overseeing multiple teams across functions such as brand, loyalty, promotions, and content creation.Excellent leadership and team development skills.Analytical mindset with the ability to make data-driven decisions.ADDITIONAL INFORMATIONTerrabis is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics.

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