DeepWork Capital, LLC
Sr. Product Marketing Manager, Employer Brand
DeepWork Capital, LLC, Sunnyvale, California, United States, 94087
Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.Job Description
At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.
LinkedIn’s mission is to connect the world’s professionals to make them more productive and successful. At the heart of this mission is LinkedIn Talent Solutions, which provides a marketplace for employers both large and small to connect with the right people across our network. The Employer Brand business is a substantial revenue driver for LinkedIn’s largest business, LinkedIn Talent Solutions, which continues to revolutionize how employers find top talent.
We’re looking for a passionate, strategic and customer-obsessed product marketer who can help drive the LinkedIn Employer Brand business forward. You would be responsible for partnering with Product to identify opportunities to drive value for the business, and leading go-to-market strategy and execution with cross-functional partners. The right candidate can tease out customers’ real needs, develop data-driven business cases for action, create compelling narratives for our customers and sales partners, and can easily pivot from strategy to get-it-done mode.Responsibilities:Grow the Employer Brand business by leading product marketing strategy and execution for new features, products and monetization strategies.Define go-to-market strategy including business goals, definition of target/persona, and recommended approach.Develop and execute world-class launch communications strategy across marketing, sales, and in-product channels.Inspire and lead cross-functional teams across product, product marketing, demand gen, and sales to deliver against your go-to-market strategy. Partner with international teams to scale programs globally.Create compelling, differentiated messaging, positioning and sales narratives, with a clear understanding of the target customer/audience and the core capabilities of the offering.Be the voice of the customer by developing deep insights about customers, global trends and competitors to shape product strategy and incorporate into customer and sales enablement strategy.QualificationsBasic Qualifications:BS/BS Degree or equivalent experience.6 + years of experience in relevant product, marketing or business strategy roles.3 + years of experience in B2B product marketing.Preferred Qualifications:Direct product marketing experience with a track record of developing, executing and scaling high impact, multi-channel go-to-market efforts.Ability to deliver inbound market requirements that inform product & GTM strategies by analyzing competitive positioning and tactics, collecting and synthesizing customer and field insights, and executing market research.Ability to frame insights and communicate recommendations simply and effectively.Ability to effectively engage with and drive cross-functional teams to align around and achieve shared objectives (product, marketing, sales, creative, planning, etc.).Ability to successfully balance multiple competing priorities and manage complex workstreams while consistently delivering results.Excellent grasp of B2B marketing and product launch strategy.Outstanding interpersonal, communication (oral and written), and presentation skills.Suggested Skills:Cross-Functional Leadership.Stakeholder Management.Verbal & Written communication.Go-To-Market Strategy.LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $121,000 to $188,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations. The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.Additional InformationEqual Opportunity StatementLinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer.If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
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LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.Job Description
At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.
LinkedIn’s mission is to connect the world’s professionals to make them more productive and successful. At the heart of this mission is LinkedIn Talent Solutions, which provides a marketplace for employers both large and small to connect with the right people across our network. The Employer Brand business is a substantial revenue driver for LinkedIn’s largest business, LinkedIn Talent Solutions, which continues to revolutionize how employers find top talent.
We’re looking for a passionate, strategic and customer-obsessed product marketer who can help drive the LinkedIn Employer Brand business forward. You would be responsible for partnering with Product to identify opportunities to drive value for the business, and leading go-to-market strategy and execution with cross-functional partners. The right candidate can tease out customers’ real needs, develop data-driven business cases for action, create compelling narratives for our customers and sales partners, and can easily pivot from strategy to get-it-done mode.Responsibilities:Grow the Employer Brand business by leading product marketing strategy and execution for new features, products and monetization strategies.Define go-to-market strategy including business goals, definition of target/persona, and recommended approach.Develop and execute world-class launch communications strategy across marketing, sales, and in-product channels.Inspire and lead cross-functional teams across product, product marketing, demand gen, and sales to deliver against your go-to-market strategy. Partner with international teams to scale programs globally.Create compelling, differentiated messaging, positioning and sales narratives, with a clear understanding of the target customer/audience and the core capabilities of the offering.Be the voice of the customer by developing deep insights about customers, global trends and competitors to shape product strategy and incorporate into customer and sales enablement strategy.QualificationsBasic Qualifications:BS/BS Degree or equivalent experience.6 + years of experience in relevant product, marketing or business strategy roles.3 + years of experience in B2B product marketing.Preferred Qualifications:Direct product marketing experience with a track record of developing, executing and scaling high impact, multi-channel go-to-market efforts.Ability to deliver inbound market requirements that inform product & GTM strategies by analyzing competitive positioning and tactics, collecting and synthesizing customer and field insights, and executing market research.Ability to frame insights and communicate recommendations simply and effectively.Ability to effectively engage with and drive cross-functional teams to align around and achieve shared objectives (product, marketing, sales, creative, planning, etc.).Ability to successfully balance multiple competing priorities and manage complex workstreams while consistently delivering results.Excellent grasp of B2B marketing and product launch strategy.Outstanding interpersonal, communication (oral and written), and presentation skills.Suggested Skills:Cross-Functional Leadership.Stakeholder Management.Verbal & Written communication.Go-To-Market Strategy.LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $121,000 to $188,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations. The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.Additional InformationEqual Opportunity StatementLinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer.If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
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