Association Of Zoos & Aquariums
Director of Public Relations
Association Of Zoos & Aquariums, Tampa, Florida, us, 33646
The Florida AquariumDirector of Public RelationsPosition Summary
The Director of Public Relations is responsible for the development of a comprehensive and integrated communications strategy for The Florida Aquarium. This position will oversee media relations, communications, photo and video content development, and social media. The Director will proactively identify, develop and implement public relations campaigns that capitalize on unique and newsworthy stories designed to bolster The Florida Aquarium’s reputation as a leading conservation-based aquarium. This position will build strong relationships with local, regional and national media; create engaged audiences through dynamic social media strategies; and support initiatives that drive attendance and revenue.
Essential Position Functions
Develop and implement public relations strategies to enhance The Florida Aquarium’s visibility and reputation:
Media Relations
Cultivate and maintain relationships with local, regional and national news media
Coordinate and manage media inquiries, press releases, and media events
Monitor media coverage and provide reports on the effectiveness of media campaigns
Manage the online newsroom and press materials, such as expert bios and fact sheets
Manage crisis communications and serve as a spokesperson when necessary
Communications
Oversee the creation and distribution of engaging content that connects key target audiences with our shared purpose including relevant website materials, e-communications, and online outlets
Ensure consistent and accurate messaging that aligns with the organization’s shared purpose
Collaborate with other departments to identify and share information relevant to public relations efforts
Develop long-term external communications strategies that align with departmental goals
Photo and Video Content Development
Oversee the creation of high-quality photo and video content that showcases the Aquarium’s programs, events and community initiatives
Manage the Videographer Production Manager to ensure creative and timely execution of content
Oversee the organization of photo and video library
Manage external filming and photography requests as necessary
Social Media
Oversee the development and implementation of social media strategies that connect key audiences with our shared purpose
Manage the Social Media Manager to ensure creative and timely execution of content
Develop comprehensive reporting systems that share social media engagement and insights with key leadership
Work closely with Director of Marketing on brainstorming and development of marketing and public relations plans including the development of initiatives in support of the goals and objectives or internal departments
Develop new public relations and communications strategies as necessary to support the Aquarium’s positive reputation
Manage external communications agency partner(s) to support the overarching public relations goals and objectives
Serve as a proofreader for marketing, PR and social content
Other related duties as assigned
Education Requirements and Technical Skills
Bachelor’s degree in public relations, marketing or journalism preferred
Minimum of seven years of work experience in public relations, journalism or marketing required
Prior experience managing direct reports and/or teams required
Aquarium/Zoo or tourism experience preferred
Knowledge of Microsoft Office Software
Excellent verbal and written communications skills
High comfort level with public speaking
Customer Service Orientation
Leadership (Supervisory)
Teamwork
Communication (oral and written)
Information Gathering and Monitoring
Planning and Organizing
Collaboration
Concern for Detail
Initiative
Typical Physical Requirements
Sitting (up 8 hours per day)
Standing (up to 3 hours per day)
Walking (up to 4 hours per day)
Bending/Stooping/squatting — Occasionally
Climbing stairs — Occasionally
Reaching above shoulders — Occasionally
Carrying (up to 10 lbs.) — Occasionally
Lifting (up to 10 lbs.) — Occasionally
Using hands for repetitive movements — Both
Typing on a computer keyboard
Viewing a computer screen for extended periods
Excellent vision for proofing and detail work
Coping with demands
More than normal talking, including on telephone
Ability to travel as needed — locally and/or national
Flexibility in working weekends, evenings and holidays as needed
Medical, Dental, Vision, EAP, Memberships, and more!
The Florida Aquarium701 Channelside DrTampa, FL 33602-5614Phone: 8132734000
#J-18808-Ljbffr
The Director of Public Relations is responsible for the development of a comprehensive and integrated communications strategy for The Florida Aquarium. This position will oversee media relations, communications, photo and video content development, and social media. The Director will proactively identify, develop and implement public relations campaigns that capitalize on unique and newsworthy stories designed to bolster The Florida Aquarium’s reputation as a leading conservation-based aquarium. This position will build strong relationships with local, regional and national media; create engaged audiences through dynamic social media strategies; and support initiatives that drive attendance and revenue.
Essential Position Functions
Develop and implement public relations strategies to enhance The Florida Aquarium’s visibility and reputation:
Media Relations
Cultivate and maintain relationships with local, regional and national news media
Coordinate and manage media inquiries, press releases, and media events
Monitor media coverage and provide reports on the effectiveness of media campaigns
Manage the online newsroom and press materials, such as expert bios and fact sheets
Manage crisis communications and serve as a spokesperson when necessary
Communications
Oversee the creation and distribution of engaging content that connects key target audiences with our shared purpose including relevant website materials, e-communications, and online outlets
Ensure consistent and accurate messaging that aligns with the organization’s shared purpose
Collaborate with other departments to identify and share information relevant to public relations efforts
Develop long-term external communications strategies that align with departmental goals
Photo and Video Content Development
Oversee the creation of high-quality photo and video content that showcases the Aquarium’s programs, events and community initiatives
Manage the Videographer Production Manager to ensure creative and timely execution of content
Oversee the organization of photo and video library
Manage external filming and photography requests as necessary
Social Media
Oversee the development and implementation of social media strategies that connect key audiences with our shared purpose
Manage the Social Media Manager to ensure creative and timely execution of content
Develop comprehensive reporting systems that share social media engagement and insights with key leadership
Work closely with Director of Marketing on brainstorming and development of marketing and public relations plans including the development of initiatives in support of the goals and objectives or internal departments
Develop new public relations and communications strategies as necessary to support the Aquarium’s positive reputation
Manage external communications agency partner(s) to support the overarching public relations goals and objectives
Serve as a proofreader for marketing, PR and social content
Other related duties as assigned
Education Requirements and Technical Skills
Bachelor’s degree in public relations, marketing or journalism preferred
Minimum of seven years of work experience in public relations, journalism or marketing required
Prior experience managing direct reports and/or teams required
Aquarium/Zoo or tourism experience preferred
Knowledge of Microsoft Office Software
Excellent verbal and written communications skills
High comfort level with public speaking
Customer Service Orientation
Leadership (Supervisory)
Teamwork
Communication (oral and written)
Information Gathering and Monitoring
Planning and Organizing
Collaboration
Concern for Detail
Initiative
Typical Physical Requirements
Sitting (up 8 hours per day)
Standing (up to 3 hours per day)
Walking (up to 4 hours per day)
Bending/Stooping/squatting — Occasionally
Climbing stairs — Occasionally
Reaching above shoulders — Occasionally
Carrying (up to 10 lbs.) — Occasionally
Lifting (up to 10 lbs.) — Occasionally
Using hands for repetitive movements — Both
Typing on a computer keyboard
Viewing a computer screen for extended periods
Excellent vision for proofing and detail work
Coping with demands
More than normal talking, including on telephone
Ability to travel as needed — locally and/or national
Flexibility in working weekends, evenings and holidays as needed
Medical, Dental, Vision, EAP, Memberships, and more!
The Florida Aquarium701 Channelside DrTampa, FL 33602-5614Phone: 8132734000
#J-18808-Ljbffr