Capital One
Senior Manager, Marketing Strategy - Talent Brand & Marketing
Capital One, Plano, Texas, us, 75086
Center 3 (19075), United States of America, McLean, VirginiaSenior Manager, Marketing Strategy - Talent Brand & Marketing
The Talent Brand & Marketing team helps inform and educate prospective talent, partners and our associates about life at Capital One, including our distinctive company culture, values and commitments to changing banking-and the communities around us-for good.We're looking for an experienced Senior Manager of Marketing Strategy who will lead the development and delivery of strategic marketing plans, talent research and market intelligence in alignment with priority business objectives.You'll lead a team in partnering with talent acquisition leaders and business stakeholders to understand and shape strategic direction, craft new marketing initiatives to help deliver critical outcomes and results, communicate new campaign launches and updates, and help partners understand the performance and impact of our integrated campaigns. You'll use business insights to inform your team's external research agendas and market analysis, influencing strategic business decisions by proactively sharing talent trends and market assessments.As a leader on the Talent Brand & Marketing team, you'll balance big-picture, strategic thinking with day-to-day collaboration with peers, partners and senior leaders. You'll play a critical role as a trusted marketing advisor, thought partner and team member.About You
You understand the power of great branding-its ability to influence behavior, change perception, and build reputation. You're an expert across a variety of marketing channels and tactics. You know how to build data-backed marketing strategies that drive results. You excel at building relationships with partners and working collaboratively toward common goals. And, you thrive in spaces where you're empowered to shape what's new and next, while solving meaningful problems.Key responsibilities:
Translate business objectives, audience insights, and market trends into cohesive go-to-market strategiesLeverage expertise across a variety of marketing channels and tactics to build data-backed marketing strategies that drive brand associations, generate leads, nurture prospects and drive results throughout the audience journeyBuild effective relationships with peers, partners and leaders and work collaboratively toward common goals and priorities.Serve as a trusted advisor and thought partner, helping to drive forward business decisions, deliver key results and lead an engaged, high-performing teamUse business insights to inform external research plans and market analysis that influence team strategies and business directionBring intent to action by gaining buy-in, building coalitions of diverse sets of resources to deliver, monitoring/reporting back on progress, and, at times, acting as proxy for key stakeholdersFacilitate defining business priorities and drive goal setting efforts for the team, inclusive of cascading information through the organization, managing artifacts, and coordination of regular business reviews of key investments and initiativesLead various program activities, including annual and quarterly planning, campaign budgeting, resource planning, strategic prioritization and coordination of work, deck building, meeting cadences, status reporting, meeting deadlines, and gathering input from and driving visibility across a variety of stakeholdersQuickly and thoughtfully respond to evolving business needs and new leader / associate insights, shifting strategies, roadmaps, and tactics as appropriateUtilize data, feedback and metrics to identify areas of opportunity and work with team and partner groups to continuously improveYou'll love your job if:
You're a creative problem solver with the ability to connect teams, workstreams, and ideasYou've demonstrated the ability to influence strategy and project direction (up to VP+, to peers, to more junior team members)You're able to flex, iterate and prioritize work while balancing multiple initiatives at onceYou seek to understand. Balancing context and business needs when making decisionsYou're a great storyteller. You can simplify the complex with your strong written and verbal communication skills, and you're ability to tell a compelling, data-driven story through decks, presentations, status reports and moreYour results-focused mindset helps you drive work forward in gray space with a key focus on qualityYou're a team player who approaches assignments from a customer-centric perspective, while also understanding higher-level business and objectivesYou're an influential relationship builder excited about collaborating with clients and cross-functional teamsYou're passionate about your work, developing and coaching a team and making an impact on the audiences you serveBasic Qualifications:
Bachelor's Degree or Military ExperienceAt least 7 years of experience in marketing strategy, with a marketing agency, or in a business management role or a combinationAt least 3 years of People Management experiencePreferred Qualifications:
5+ years of experience in account management5+ years of experience leading highly-functioning teams5+ years of experience leading brand strategy and/or marketing planningPrior Consumer Marketing Brand Activation experienceExperience with Agile methodologies
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The Talent Brand & Marketing team helps inform and educate prospective talent, partners and our associates about life at Capital One, including our distinctive company culture, values and commitments to changing banking-and the communities around us-for good.We're looking for an experienced Senior Manager of Marketing Strategy who will lead the development and delivery of strategic marketing plans, talent research and market intelligence in alignment with priority business objectives.You'll lead a team in partnering with talent acquisition leaders and business stakeholders to understand and shape strategic direction, craft new marketing initiatives to help deliver critical outcomes and results, communicate new campaign launches and updates, and help partners understand the performance and impact of our integrated campaigns. You'll use business insights to inform your team's external research agendas and market analysis, influencing strategic business decisions by proactively sharing talent trends and market assessments.As a leader on the Talent Brand & Marketing team, you'll balance big-picture, strategic thinking with day-to-day collaboration with peers, partners and senior leaders. You'll play a critical role as a trusted marketing advisor, thought partner and team member.About You
You understand the power of great branding-its ability to influence behavior, change perception, and build reputation. You're an expert across a variety of marketing channels and tactics. You know how to build data-backed marketing strategies that drive results. You excel at building relationships with partners and working collaboratively toward common goals. And, you thrive in spaces where you're empowered to shape what's new and next, while solving meaningful problems.Key responsibilities:
Translate business objectives, audience insights, and market trends into cohesive go-to-market strategiesLeverage expertise across a variety of marketing channels and tactics to build data-backed marketing strategies that drive brand associations, generate leads, nurture prospects and drive results throughout the audience journeyBuild effective relationships with peers, partners and leaders and work collaboratively toward common goals and priorities.Serve as a trusted advisor and thought partner, helping to drive forward business decisions, deliver key results and lead an engaged, high-performing teamUse business insights to inform external research plans and market analysis that influence team strategies and business directionBring intent to action by gaining buy-in, building coalitions of diverse sets of resources to deliver, monitoring/reporting back on progress, and, at times, acting as proxy for key stakeholdersFacilitate defining business priorities and drive goal setting efforts for the team, inclusive of cascading information through the organization, managing artifacts, and coordination of regular business reviews of key investments and initiativesLead various program activities, including annual and quarterly planning, campaign budgeting, resource planning, strategic prioritization and coordination of work, deck building, meeting cadences, status reporting, meeting deadlines, and gathering input from and driving visibility across a variety of stakeholdersQuickly and thoughtfully respond to evolving business needs and new leader / associate insights, shifting strategies, roadmaps, and tactics as appropriateUtilize data, feedback and metrics to identify areas of opportunity and work with team and partner groups to continuously improveYou'll love your job if:
You're a creative problem solver with the ability to connect teams, workstreams, and ideasYou've demonstrated the ability to influence strategy and project direction (up to VP+, to peers, to more junior team members)You're able to flex, iterate and prioritize work while balancing multiple initiatives at onceYou seek to understand. Balancing context and business needs when making decisionsYou're a great storyteller. You can simplify the complex with your strong written and verbal communication skills, and you're ability to tell a compelling, data-driven story through decks, presentations, status reports and moreYour results-focused mindset helps you drive work forward in gray space with a key focus on qualityYou're a team player who approaches assignments from a customer-centric perspective, while also understanding higher-level business and objectivesYou're an influential relationship builder excited about collaborating with clients and cross-functional teamsYou're passionate about your work, developing and coaching a team and making an impact on the audiences you serveBasic Qualifications:
Bachelor's Degree or Military ExperienceAt least 7 years of experience in marketing strategy, with a marketing agency, or in a business management role or a combinationAt least 3 years of People Management experiencePreferred Qualifications:
5+ years of experience in account management5+ years of experience leading highly-functioning teams5+ years of experience leading brand strategy and/or marketing planningPrior Consumer Marketing Brand Activation experienceExperience with Agile methodologies
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