Newell Brands
Associate Brand Manager, NUK (US)
Newell Brands, Sandy Springs, Georgia, United States,
Job ID: 2181
Alternate Locations:
Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.
Newell Brands:
Newell is a leading $8B global consumer products organization with over 24,000 employees and more than 60 beloved brands. In 2024, we installed a new global brand management operating model whereby the business is organized by global brands creating a consumer and brand first approach to winning in the marketplace.
Position Summary:
The Associate Brand Manager position on NUK will focus on business results delivery in year and building for the next year within a specified Region. There will be a strong focus on base business management, optimizing in year plans to deliver financial metrics and supporting new products launching in year.
Partner closely with global brand marketing team
Work across the business units with all key functions – Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive profitable sales for the NUK brand
Conduct analysis regularly to understand why business lines are delivering or under delivering and providing recommendations to improve growth
Understand the consumer target and consumer journey. Deliver effective and persuasive communication at key moments of truth to drive purchase intent and appeal
Leverage eComm and DTC data to improve omnichannel performance
Manage the business with an eye towards speed and focus on increasing profitability
The ideal candidate will bring at least 2 years of prior relevant experience and demonstrate an understanding of brand management and innovation.
Key Responsibilities:
Help build annual brand marketing and business plan
Deliver monthly brand reports on time and with satisfactory commentary
Build and manage a forecasting model
Help the team deliver demand forecasts within the acceptable error range
Uncover growth opportunities through analytics
Supports activation of local advertising campaigns adapted from global creative assets
Supports PR and brand communication plans
Partners with sales and customer planning to prepare presentations for key customers and ensure readiness for joint business planning
Connect and understand multiple data sources and utilize them to drive business improvement recommendations
Monitor and analyze brand performance metrics, competitive activities, market trends, and consumer feedback to assess the effectiveness of innovation, promotions, and other brand initiatives.
Develops an understanding of the underlying drivers and interaction of each metric.
Identifies gaps in marketplace understanding and leads analyses to fill these gaps.
Prepare reports and presentations to communicate key findings and recommendations to the Brand Manager and senior management
Analyzes velocity of current products and identifies distribution loss threats
Analyzes competitors to determine areas of weakness to attack for market share gain
Conducts analysis on share of shelf and uncovers opportunities for growth and threats of discontinuation. Proactively recommends solutions.
Executes shipper and display programs
Owns simplification of shipper and displays in brand portfolio
Reviews competitor performance and items to identify best practices, threats and opportunities; Generates learning on how we improve Newell performance
Writes briefs for social media content
Partners with center teams to execute social media plans and content
Reviews analytics and optimizes future creative and posting strategies per learning
Review media spending reports and actualize versus budget
Required Experience/Qualifications:
A four-year college degree, MBA preferred.
2+ years of prior experience in brand management, marketing, or related roles is preferred.
Desire to function as a business owner and a passion for brand management. Demonstrated ability to deliver results
Strong understanding of marketing principles.
Analytical mindset with the ability to interpret data and develop insights.
Creative thinking and problem-solving skills.
Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
Strong communication skills, written and oral.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing analytics tools.
Up to 10% travel potential.
Fluent in English.
Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
Alternate Locations:
Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.
Newell Brands:
Newell is a leading $8B global consumer products organization with over 24,000 employees and more than 60 beloved brands. In 2024, we installed a new global brand management operating model whereby the business is organized by global brands creating a consumer and brand first approach to winning in the marketplace.
Position Summary:
The Associate Brand Manager position on NUK will focus on business results delivery in year and building for the next year within a specified Region. There will be a strong focus on base business management, optimizing in year plans to deliver financial metrics and supporting new products launching in year.
Partner closely with global brand marketing team
Work across the business units with all key functions – Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive profitable sales for the NUK brand
Conduct analysis regularly to understand why business lines are delivering or under delivering and providing recommendations to improve growth
Understand the consumer target and consumer journey. Deliver effective and persuasive communication at key moments of truth to drive purchase intent and appeal
Leverage eComm and DTC data to improve omnichannel performance
Manage the business with an eye towards speed and focus on increasing profitability
The ideal candidate will bring at least 2 years of prior relevant experience and demonstrate an understanding of brand management and innovation.
Key Responsibilities:
Help build annual brand marketing and business plan
Deliver monthly brand reports on time and with satisfactory commentary
Build and manage a forecasting model
Help the team deliver demand forecasts within the acceptable error range
Uncover growth opportunities through analytics
Supports activation of local advertising campaigns adapted from global creative assets
Supports PR and brand communication plans
Partners with sales and customer planning to prepare presentations for key customers and ensure readiness for joint business planning
Connect and understand multiple data sources and utilize them to drive business improvement recommendations
Monitor and analyze brand performance metrics, competitive activities, market trends, and consumer feedback to assess the effectiveness of innovation, promotions, and other brand initiatives.
Develops an understanding of the underlying drivers and interaction of each metric.
Identifies gaps in marketplace understanding and leads analyses to fill these gaps.
Prepare reports and presentations to communicate key findings and recommendations to the Brand Manager and senior management
Analyzes velocity of current products and identifies distribution loss threats
Analyzes competitors to determine areas of weakness to attack for market share gain
Conducts analysis on share of shelf and uncovers opportunities for growth and threats of discontinuation. Proactively recommends solutions.
Executes shipper and display programs
Owns simplification of shipper and displays in brand portfolio
Reviews competitor performance and items to identify best practices, threats and opportunities; Generates learning on how we improve Newell performance
Writes briefs for social media content
Partners with center teams to execute social media plans and content
Reviews analytics and optimizes future creative and posting strategies per learning
Review media spending reports and actualize versus budget
Required Experience/Qualifications:
A four-year college degree, MBA preferred.
2+ years of prior experience in brand management, marketing, or related roles is preferred.
Desire to function as a business owner and a passion for brand management. Demonstrated ability to deliver results
Strong understanding of marketing principles.
Analytical mindset with the ability to interpret data and develop insights.
Creative thinking and problem-solving skills.
Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
Strong communication skills, written and oral.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing analytics tools.
Up to 10% travel potential.
Fluent in English.
Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.