DUKE CANNON SUPPLY CO
Brand Management Director
DUKE CANNON SUPPLY CO, Minneapolis, Minnesota, United States, 55400
Brand Management DirectorDuke Cannon Company and Job OverviewDuke Cannon Supply Co. is a growth-oriented CPG company that operates with an entrepreneurial mindset – and has become one of the fastest-growing brands in the men’s grooming category. Our mission is to better the day of hard-working men, and we fulfill this mission through both the products we build and the conversations we create. We have ambitions to become a household brand by taking share from large national players while having fun and giving back to veterans (our cause). And we’re looking to hire smart, fun, and wildly talented folks to join us on our journey.
We are currently seeking applicants for the role of
Director, Brand Management
who will report to our Chief Marketing Officer. This person will develop and implement comprehensive brand strategies to establish brand identity, increase market presence, and drive sustainable, long-term growth while delivering top-line, growing margin and bottom-line annual goals. The ideal candidate has previous experience in brand management and marketing, ideally working for a growing CPG brand. This person must have a passion to work in a highly dynamic, fast-growing, and entrepreneurial environment.
Primary Responsibilities:
Brand Strategy:
Lead the evolution of Duke Cannon’s brand strategy and image while ensuring brand guidelines are applied consistently across all channels and materials that align with the company’s mission, vision, and values.
Consumer Insights:
Translate consumer behavior data, market trends, and competitor activity to build strategic brand roadmap and identify opportunities for brand growth.
Brand Innovation:
Partner with Product Development and Innovation to apply insights to the creation of new products, portfolio expansion or changes to existing products in the Duke Cannon portfolio.
Portfolio Management:
Lead strategies to drive long-term growth and continuous P&L improvement. Understand drivers of the P&L and proactively identify levers to improve topline, gross margin and bottom line by partnering with Product Development and Supply Chain to reduce complexities. Develop effective omnichannel promotional strategies including off-shelf events, digital promotions, key merchandising requirements, consumer price incentives, and impactful packaging graphics/messaging.
Analytics and Reporting:
Establish KPIs and utilize data analytics and consumer insights to track and measure the effectiveness of our brand tactics for maximum impact. Collaborate with the Marketing and Creative Team to analyze creative performance and optimize strategies based on insights and feedback from the consumer base.
Cross-Functional Collaboration:
This role is an individual contributor position that will work within the marketing team and must work in close collaboration with sales, product/innovation, supply chain, human resources, and other internal teams, as well as mentor others within the Marketing team. Will be involved in key customer meetings and new product pitches.
Experience and Requirements:
Bachelor's Degree in Marketing or relevant experience, MBA preferred.
5-7 years of experience in brand management at a consumer goods company.
Experience in brand management, innovation, commercialization, and general management.
Extensive project management experience and proven ability to multitask.
Experience leading a cross-functional team and developing vision and strategy.
Compelling communications with the ability to clearly and succinctly convey information and ideas.
Strong collaboration skills with the ability to work across multiple departments.
Company Culture:Duke Cannon Supply Co. offers a fast-paced environment where decisions are vetted quickly, and opportunities are relentlessly pursued. We work hard, but we value flexibility as well. We have an informal culture with an emphasis on having fun (we sell soap, after all), though we have the most fun when we exceed our goals. The company’s leaders are dedicated to the growth and development of the team; as such, we want to ensure that our people have a rich and rewarding experience with unique opportunities to grow.Duke Cannon Supply Co.’s Main Lodge (aka the office) is in Minneapolis’ North Loop, one of the city’s most vibrant and walkable neighborhoods, with award-winning restaurants, fashionable boutiques, live music, and Major League Baseball just steps away.
Salary and Benefits:Duke Cannon offers a competitive market salary and bonus based on role and professional experience. Our benefits are top-notch and include health & dental insurance, HSA and 401k programs supported by regular company contributions, a tuition reimbursement program, and monthly parking stipend. We also host monthly moments of Team camaraderie ranging from community service events to social hours in the Main Lodge (aka the office) to Lunch & Learns covering business, team, and industry topics.
Duke Cannon provides equal access to and opportunity in employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression.
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We are currently seeking applicants for the role of
Director, Brand Management
who will report to our Chief Marketing Officer. This person will develop and implement comprehensive brand strategies to establish brand identity, increase market presence, and drive sustainable, long-term growth while delivering top-line, growing margin and bottom-line annual goals. The ideal candidate has previous experience in brand management and marketing, ideally working for a growing CPG brand. This person must have a passion to work in a highly dynamic, fast-growing, and entrepreneurial environment.
Primary Responsibilities:
Brand Strategy:
Lead the evolution of Duke Cannon’s brand strategy and image while ensuring brand guidelines are applied consistently across all channels and materials that align with the company’s mission, vision, and values.
Consumer Insights:
Translate consumer behavior data, market trends, and competitor activity to build strategic brand roadmap and identify opportunities for brand growth.
Brand Innovation:
Partner with Product Development and Innovation to apply insights to the creation of new products, portfolio expansion or changes to existing products in the Duke Cannon portfolio.
Portfolio Management:
Lead strategies to drive long-term growth and continuous P&L improvement. Understand drivers of the P&L and proactively identify levers to improve topline, gross margin and bottom line by partnering with Product Development and Supply Chain to reduce complexities. Develop effective omnichannel promotional strategies including off-shelf events, digital promotions, key merchandising requirements, consumer price incentives, and impactful packaging graphics/messaging.
Analytics and Reporting:
Establish KPIs and utilize data analytics and consumer insights to track and measure the effectiveness of our brand tactics for maximum impact. Collaborate with the Marketing and Creative Team to analyze creative performance and optimize strategies based on insights and feedback from the consumer base.
Cross-Functional Collaboration:
This role is an individual contributor position that will work within the marketing team and must work in close collaboration with sales, product/innovation, supply chain, human resources, and other internal teams, as well as mentor others within the Marketing team. Will be involved in key customer meetings and new product pitches.
Experience and Requirements:
Bachelor's Degree in Marketing or relevant experience, MBA preferred.
5-7 years of experience in brand management at a consumer goods company.
Experience in brand management, innovation, commercialization, and general management.
Extensive project management experience and proven ability to multitask.
Experience leading a cross-functional team and developing vision and strategy.
Compelling communications with the ability to clearly and succinctly convey information and ideas.
Strong collaboration skills with the ability to work across multiple departments.
Company Culture:Duke Cannon Supply Co. offers a fast-paced environment where decisions are vetted quickly, and opportunities are relentlessly pursued. We work hard, but we value flexibility as well. We have an informal culture with an emphasis on having fun (we sell soap, after all), though we have the most fun when we exceed our goals. The company’s leaders are dedicated to the growth and development of the team; as such, we want to ensure that our people have a rich and rewarding experience with unique opportunities to grow.Duke Cannon Supply Co.’s Main Lodge (aka the office) is in Minneapolis’ North Loop, one of the city’s most vibrant and walkable neighborhoods, with award-winning restaurants, fashionable boutiques, live music, and Major League Baseball just steps away.
Salary and Benefits:Duke Cannon offers a competitive market salary and bonus based on role and professional experience. Our benefits are top-notch and include health & dental insurance, HSA and 401k programs supported by regular company contributions, a tuition reimbursement program, and monthly parking stipend. We also host monthly moments of Team camaraderie ranging from community service events to social hours in the Main Lodge (aka the office) to Lunch & Learns covering business, team, and industry topics.
Duke Cannon provides equal access to and opportunity in employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression.
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