A. O. Smith
Energy Efficiency Market Development Manager
A. O. Smith, Ashland City, Tennessee, United States, 37015
AOS/Ashland City, TN
A. O. Smith is a global leader applying innovative technologies and energy-efficient solutions to products manufactured and marketed worldwide. The company is one of the world's leading manufacturers of residential and commercial water heating equipment and boilers, as well as a manufacturer of water treatment products for residential and light commercial applications. A. O. Smith is headquartered in Milwaukee, Wisconsin, with approximately 12,000 employees at operations in the United States, Canada, China, India, Mexico, the Netherlands, and the United Kingdom.Based out of our
Ashland City, TN office, this role is eligible to participate in our hybrid work program, which allows employees to work remotely up to two days per week. New employees in eligible roles can apply for this program after successfully completing their initial 90 days of employment.Primary Function
This role will be responsible for the strategy development and market activation for our ENERGY STAR residential and commercial water heaters. This role will engage a broad range of cross functional employees to ensure that the organization is aligned around the latest developments in this segment.This role will be responsible for the strategy development and market activation for our products within the utility sector. This role will engage a broad range of cross functional employees to ensure that the organization is aligned around the latest developments in this segment.Responsibilities
Implement instant rebate programs through wholesale and retail channelsConvince Utilities, Government agencies and Implementers to redeploy funds into the most effective rebate programsPresent program best practices at industry events (I.e: ENERGY STAR Product Partner Meeting)Lead the effort for A. O. Smith to be recognized every year by the EPA for sustained excellence in Energy EfficiencyRepresent AOS at the ENERGY STAR Manufacturer Action Council [ESMAC], led by the EPA and participate in Contractor orientation trainingsEffectively monitor program funding and the AOS share of program performance for each incentive programHold key role in our government and industry relations councilDevelop supporting collateral material for Rep Agencies, Distributors, Contractors and Store AssociatesCollaborate with creative agencies (internal/external) to develop targeted marketing campaigns to promote the market incentivesLeverage opportunities where co-marketing funds are available (may include co-branding and direct mail, email and social media placements among others)Perform statistical analysis that evaluates targeted market potential (high propensity to purchase) within a State or a utility service areaConduct local training sessions targeted at wholesale and retail representative organizations, distributors, contractors and consumers on the advantages of energy efficient technologies and the existence of market incentivesCollaborate with internal training team to leverage digital training assetsProvide insight on possible enhancements to existing products as well as concepts for new product development to further reach key customers within segmentLook for opportunities to promote grid enabled water heaters. Relay the program opportunities to our Product management team to facilitate grid integration with the Utilities.Perform other responsibilities as assignedQualifications
Bachelor's DegreeinBusiness ManagementorMarketing5+ years related work experience
Experience of Midstream program design and field implementation at a Utility, program implementation firm or Federal/State government agency is preferred.
Additional Qualifications:MBA Preferred but not requiredExperience with developing and implementing digital marketing effortsDetail-orientedAbility to work under tight deadlines in a fast-paced environment handling multiple tasksQuick learner - ability to gain product and channel knowledge for multiple brandsMust be resourceful, team-oriented and have strong problem-solving skillsExcellent communication skills - ability to engage all levels of the organizationProfessional presentation skillsEducation Bachelor's Degree in Business Management or Marketing Years of Experience Minimum of 5 years related work experience We Offer
Competitive compensation package and comprehensive benefits plans which include medical and dental insurance, company-sponsored life insurance, retirement security savings plan, short- and long-term disability programs and tuition assistance.#LI-AO#LI-Hybrid
A. O. Smith is a global leader applying innovative technologies and energy-efficient solutions to products manufactured and marketed worldwide. The company is one of the world's leading manufacturers of residential and commercial water heating equipment and boilers, as well as a manufacturer of water treatment products for residential and light commercial applications. A. O. Smith is headquartered in Milwaukee, Wisconsin, with approximately 12,000 employees at operations in the United States, Canada, China, India, Mexico, the Netherlands, and the United Kingdom.Based out of our
Ashland City, TN office, this role is eligible to participate in our hybrid work program, which allows employees to work remotely up to two days per week. New employees in eligible roles can apply for this program after successfully completing their initial 90 days of employment.Primary Function
This role will be responsible for the strategy development and market activation for our ENERGY STAR residential and commercial water heaters. This role will engage a broad range of cross functional employees to ensure that the organization is aligned around the latest developments in this segment.This role will be responsible for the strategy development and market activation for our products within the utility sector. This role will engage a broad range of cross functional employees to ensure that the organization is aligned around the latest developments in this segment.Responsibilities
Implement instant rebate programs through wholesale and retail channelsConvince Utilities, Government agencies and Implementers to redeploy funds into the most effective rebate programsPresent program best practices at industry events (I.e: ENERGY STAR Product Partner Meeting)Lead the effort for A. O. Smith to be recognized every year by the EPA for sustained excellence in Energy EfficiencyRepresent AOS at the ENERGY STAR Manufacturer Action Council [ESMAC], led by the EPA and participate in Contractor orientation trainingsEffectively monitor program funding and the AOS share of program performance for each incentive programHold key role in our government and industry relations councilDevelop supporting collateral material for Rep Agencies, Distributors, Contractors and Store AssociatesCollaborate with creative agencies (internal/external) to develop targeted marketing campaigns to promote the market incentivesLeverage opportunities where co-marketing funds are available (may include co-branding and direct mail, email and social media placements among others)Perform statistical analysis that evaluates targeted market potential (high propensity to purchase) within a State or a utility service areaConduct local training sessions targeted at wholesale and retail representative organizations, distributors, contractors and consumers on the advantages of energy efficient technologies and the existence of market incentivesCollaborate with internal training team to leverage digital training assetsProvide insight on possible enhancements to existing products as well as concepts for new product development to further reach key customers within segmentLook for opportunities to promote grid enabled water heaters. Relay the program opportunities to our Product management team to facilitate grid integration with the Utilities.Perform other responsibilities as assignedQualifications
Bachelor's DegreeinBusiness ManagementorMarketing5+ years related work experience
Experience of Midstream program design and field implementation at a Utility, program implementation firm or Federal/State government agency is preferred.
Additional Qualifications:MBA Preferred but not requiredExperience with developing and implementing digital marketing effortsDetail-orientedAbility to work under tight deadlines in a fast-paced environment handling multiple tasksQuick learner - ability to gain product and channel knowledge for multiple brandsMust be resourceful, team-oriented and have strong problem-solving skillsExcellent communication skills - ability to engage all levels of the organizationProfessional presentation skillsEducation Bachelor's Degree in Business Management or Marketing Years of Experience Minimum of 5 years related work experience We Offer
Competitive compensation package and comprehensive benefits plans which include medical and dental insurance, company-sponsored life insurance, retirement security savings plan, short- and long-term disability programs and tuition assistance.#LI-AO#LI-Hybrid