instagrid GmbH
Marketing Manager (f/m/d) - DACH
instagrid GmbH, Menlo Park, California, United States, 94029
Pure instant power. Anywhere. We have created the world’s most advanced portable power supplies, bringing freedom to the way our customers work. With you, we want to shape a world where advanced technology meets environmental responsibility and create lasting impact. We are working from all over Europe and the US, whether onsite, hybrid, or fully remote. Driven by our curiosity and the desire to leave tomorrow's world cleaner than we found it yesterday. Join us in transitioning away from combustion generators to a cleaner alternative for fast, measurable, and real outcomes. What we’ve achieved so far is just the beginning.
At Instagrid, you enable a more sustainable future by shaping our Instagrid brand and spreading awareness for our purpose to liberate clean energy now. Making it possible for professional workers worldwide to replace combustion generators and creating safer workplaces for them today as well as making the world a cleaner place tomorrow.
As a Marketing Manager (f/m/d) in the DACH region (Germany, Austria, and Switzerland), you'll play a vital role in our global team, dedicated to establishing Instagrid as a leading and captivating brand in these countries. Your responsibilities encompass creating customer-focused content, developing localized marketing materials, and crafting tailored campaigns for the DACH audience across our key verticals: construction, film & media, events, and emergency services. Your primary objective is to position Instagrid as the foremost brand in the DACH region, enhance brand awareness, and expand our presence across relevant online and offline channels to generate high-quality leads. Additionally, you'll be instrumental in organizing trade fairs and exhibitions to showcase our products and solutions.
You will collaborate closely with colleagues across the whole global marketing team, the local Instagrid DACH team, and other departments to:
Develop, coordinate, and execute localized marketing strategies and initiatives aligned with the Instagrid brand.
Collect market insights and data within key industries and use this information to shape and inform localized content and campaigns.
Identify and leverage local marketing channels to enhance market awareness and generate leads through online and offline campaigns, with a focus on acquiring, nurturing, and engaging customers.
Transform product positioning into compelling marketing messages that resonate with local target audiences and industries.
Manage, create, and adapt engaging, market-specific content across various formats and touchpoints, including social media, email marketing, customer case studies, PR articles, and trade fair materials.
Ensure the availability of localized sales support materials, including brochures, sales decks, and other collateral, to empower the sales force and key external stakeholders (customers, prospects, trade organizations).
Manage the local marketing initiatives and budgets, and analyze the performance and effectiveness of marketing initiatives, including trade fair campaigns, to enhance their impact.
Organize and participate in trade fairs and exhibitions, ensuring successful Instagrid representation and the promotion of our products and solutions.
Minimum Requirements:
Bachelor in marketing, communications, or a related field.
Several years of marketing experience, supported by a proven track record.
Experience in one of our verticals, such as construction or film & media, is a must.
Flexible, positive attitude with entrepreneurial hands-on drive and growth-driven spirit.
Strong communication and influencing skills. German native is a must as well as good proficiency in English.
Experience with marketing automation platforms, tools, and content management systems.
Familiarity with social media management.
Understanding of CRM systems (e.g., Salesforce) and data analytics.
What we offer:
A dynamic environment in a fast-growing structure with a very flat hierarchy.
The opportunity to join a company at the cutting edge of its field.
A laptop and a cell phone (iPhone or Samsung).
30 days paid vacation.
At Instagrid, we are deeply committed to equal employment opportunities as we believe in the power of diverse teams. We do not just accept diversity but actively search for the best talent regardless of gender, ethnic origin, age, religion, sexual orientation, or place of origin. Working as a team, we treat each other with respect and value each other’s opinions to achieve our common goals.
We are looking forward to receiving your application!
#J-18808-Ljbffr
At Instagrid, you enable a more sustainable future by shaping our Instagrid brand and spreading awareness for our purpose to liberate clean energy now. Making it possible for professional workers worldwide to replace combustion generators and creating safer workplaces for them today as well as making the world a cleaner place tomorrow.
As a Marketing Manager (f/m/d) in the DACH region (Germany, Austria, and Switzerland), you'll play a vital role in our global team, dedicated to establishing Instagrid as a leading and captivating brand in these countries. Your responsibilities encompass creating customer-focused content, developing localized marketing materials, and crafting tailored campaigns for the DACH audience across our key verticals: construction, film & media, events, and emergency services. Your primary objective is to position Instagrid as the foremost brand in the DACH region, enhance brand awareness, and expand our presence across relevant online and offline channels to generate high-quality leads. Additionally, you'll be instrumental in organizing trade fairs and exhibitions to showcase our products and solutions.
You will collaborate closely with colleagues across the whole global marketing team, the local Instagrid DACH team, and other departments to:
Develop, coordinate, and execute localized marketing strategies and initiatives aligned with the Instagrid brand.
Collect market insights and data within key industries and use this information to shape and inform localized content and campaigns.
Identify and leverage local marketing channels to enhance market awareness and generate leads through online and offline campaigns, with a focus on acquiring, nurturing, and engaging customers.
Transform product positioning into compelling marketing messages that resonate with local target audiences and industries.
Manage, create, and adapt engaging, market-specific content across various formats and touchpoints, including social media, email marketing, customer case studies, PR articles, and trade fair materials.
Ensure the availability of localized sales support materials, including brochures, sales decks, and other collateral, to empower the sales force and key external stakeholders (customers, prospects, trade organizations).
Manage the local marketing initiatives and budgets, and analyze the performance and effectiveness of marketing initiatives, including trade fair campaigns, to enhance their impact.
Organize and participate in trade fairs and exhibitions, ensuring successful Instagrid representation and the promotion of our products and solutions.
Minimum Requirements:
Bachelor in marketing, communications, or a related field.
Several years of marketing experience, supported by a proven track record.
Experience in one of our verticals, such as construction or film & media, is a must.
Flexible, positive attitude with entrepreneurial hands-on drive and growth-driven spirit.
Strong communication and influencing skills. German native is a must as well as good proficiency in English.
Experience with marketing automation platforms, tools, and content management systems.
Familiarity with social media management.
Understanding of CRM systems (e.g., Salesforce) and data analytics.
What we offer:
A dynamic environment in a fast-growing structure with a very flat hierarchy.
The opportunity to join a company at the cutting edge of its field.
A laptop and a cell phone (iPhone or Samsung).
30 days paid vacation.
At Instagrid, we are deeply committed to equal employment opportunities as we believe in the power of diverse teams. We do not just accept diversity but actively search for the best talent regardless of gender, ethnic origin, age, religion, sexual orientation, or place of origin. Working as a team, we treat each other with respect and value each other’s opinions to achieve our common goals.
We are looking forward to receiving your application!
#J-18808-Ljbffr