Senior Digital Marketing Manager

Candlewick Press, a leading publisher of books for children, seeks a Senior Digital Marketing Manager. Reporting to the VP of Consumer and Brand Marketing, this position will manage social media strategy from concept to execution including content creation, scheduling, and identifying/securing outside partners for Candlewick Press, Holiday House, Peachtree, and Peachtree Teen social media accounts; they will also play a key role in other digital marketing efforts, including e-newsletters, web content, and online campaigns. The ideal candidate will be an aesthetically-minded, experienced social media content creator with a knowledge of children's books marketplace; someone who keeps up-to-date on social media platforms and trends, and loves connecting a wide range of books with consumers. This is a highly collaborative role, perfect for someone with initiative and creativity, and also an eye for detail and scheduling.

Responsibilities include but are not limited to:

Overseeing multiple social media channels across imprints

Contributing to and executing digital marketing efforts across imprints

Content creation and direction for books ranging from preschool board books to young adult novels, established brands and debut authors/illustrators

Curating and creating dynamic photos and video content related to our books, authors, and events

Managing day-to-day scheduling, posting, and optimization of content across social media platform

Planning, producing, and implementing influencer campaigns, partnered giveaways, brand co-promotional programs, integrated digital events, and content campaigns

Keeping up to date with current technologies and trends in social media to present to the team

Close collaboration with sales and other marketing colleagues

Assessing analytics using digital tools and using the data to drive social strategies

Assisting in developing best practices and guidelines, and consulting with creators on their own social media efforts

Being an active member of the global Trustbridge digital marketing teams, coordinating on social media promotions and backlist marketing initiatives

Managing direct reports

Minimum Requirements:

Minimum 6 years of experience managing social media content, ideally for a children's book publisher

Proficient across key social media platforms

Proven ability to craft innovative social media campaigns and oversee their implementation for multiple book launches at a time

Extensive experience creating visual content daily in a time-sensitive environment

Ability to predict, anticipate, and respond to trends and engaging moments on various social platforms

Developed eye for catchy and interesting content that can elevate social traffic and overall community engagement

Experience setting KPIs for social media campaigns, and tracking and reporting on social analytics and data

Excellent project management, organizational, and collaboration skills

Strong written communication skills and the ability to craft engaging and thoughtful copy

Additional Skills:

Fluent in Canva and Adobe Photoshop

Understanding of social media analytics and listening tools

Understanding of key social measurement metrics

A passion for social media and for books is a must!

This is a full-time position which can be located in Somerville, MA or New York, NY with the option for hybrid work. A comprehensive benefits package is offered including medical, dental, life and disability insurance coverage; flex spending and 401k plans, voluntary benefits, generous paid time off and much more! Starting salary is 65-70k. Salary may vary based on a variety of factors including skills and experience.

To Apply:

submit a resume and cover letter via e-mail to careers@candlewick.com, referencing "Senior Digital Marketing Manager"

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