Marketing Specialist

Job DescriptionThe Marketing Specialist is responsible for assisting the branding initiatives within the Consumer Brands portfolio. The role requires a strategic thinker who will participate in and contribute to the development and execution of communication campaigns across all advertising mediums. This includes assisting in developing and executing strong brand stories that communicate the brand promise, vision and position that support the brands marketing objectives, increase brand awareness, drive conversion and consumer demand. This position will support the overall business team, specific brand team, and work closely with cross-functional teams such as Digital, Channel, Sales, Product, Marcom and Legal, as well as, outside agency partners. Additionally, this position will provide support for branding initiatives for our other brands as needed.This role also requires a base understanding of the following and will assist in all aspects of marketing communications for the brand including: brand planning, digital marketing, public relations, product launch support, commercialization and maintenance, budgeting, sales reporting, social media, stage gate process and internal databases.Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships.ResponsibilitiesContributes to the development of strategic brand plans, ensuring that creative delivers a consistent brand message & marketing communication which includes websites, merchandising, collateral material, and social entities.Assists with developing, reviewing and supporting key digital brand initiatives, such as retailer support, social media content reviews, influencer programs and website updates.Contributes to the development and subsequent execution of short- and long-term strategic plans, including business performance analysis, strategic objectives, tactical plans, and budgeting.Develops superior working relationship with key individuals and groups that work in this category to effectively build relationships with critical cross-functional team members including: Digital, Customer Marketing, Sales, Finance, Marketing Services, IT, Legal, etc.Interfaces with outside agencies and multiple groups inside organizationUtilizes strong understanding of customer needs and challenges to execute marketing programs for the key retailers/channels Researches competitive landscapes and monitor trends in the industry and related industries.Participates in customer business meetingsQualificationsFORMAL EDUCATION:Required: Bachelor's DegreePreferred: Bachelor's Degree in Marketing or Related FieldKNOWLEDGE & EXPERIENCE:Required:Minimum 1 year prior Marketing experienceMust demonstrate a working knowledge of the marketing mixSelf-starter and high level of professionalism and attention to detailLeadership skillsExcellent written and verbal communication skillsWell-organized with a customer-oriented approachAbility to motivate cross-functional teamsMust show demonstrated ability to manage multiple projects and have a strong desire to work in a fast-paced and demanding team environmentSuccessful track record in project accomplishments to drive the business forwardExcellent decision making and analytical/problem solving skillsKnowledge of or ability to learn new technology systems like Office 365 and invoicing systems -Knowledge of or ability to learn internal databases including Coupa, Allocadia, Basecamp, Workforce etc.Preferred:Previous marketing experience in Consumer Brands GroupAbout UsHere, we believe there's not one path to success, we believe in careers that grow with you. Whoever you are or wherever you come from in the world, there's a place for you at Sherwin-Williams. We provide you with the opportunity to explore your curiosity and drive us forward. Sherwin-Williams values the unique talents and abilities from all backgrounds and characteristics. All qualified individuals are encouraged to apply, including individuals with disabilities and Protected Veterans. We'll give you the space to share your strengths and we want you show us what you can do. You can innovate, grow and discover in a place where you can thrive and Let Your Colors Show! At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute-it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/. Click on "Candidates" to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee. Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable. Sherwin-Williams is proud to be an Equal Employment Opportunity/Affirmative Action employer committed to an inclusive and diverse workplace. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract. As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans. Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.